Amazon. com Help Ordering Swatches

Electric vehicle startup Rivian gets a jolt from big Amazon. com van order

DETROIT (Reuters) - Electric vehicle startup Rivian Automotive LLC got a big boost from one of its investors on Thursday when Amazon. com announced it was ordering 100,000 electric delivery vans.

Before Rivian has even begun commercial production at its factory in Normal, Illinois, the Amazon order rocketed it to the forefront of electric vehicle makers.

Amazon ( AMZN. O ) Chief Executive Jeff Bezos said in Washington that as part of the online retailer’s plan to be carbon neutral by 2040 it would order the electric vans from Rivian, with deliveries starting in 2021. The goal is to deploy all the vehicles by 2024.

Rivian, a potential rival to Silicon Valley’s Tesla Inc( TSLA. O ), unveiled its electric R1T pickup and R1S SUV last November, but had piqued Amazon’s interest earlier. Bezos personally reached out to Rivian CEO R. J. Scaringe last summer to express interest in an investment, sources previously said.

Plymouth, Michigan-based Rivian, founded in 2009, has raised close to $1.9 billion from investors, including a $700 million February round led by Amazon.

The deal solidifies Rivian’s place among EV builders, said Sam Fiorani, a vice president with Auto Forecast Solutions. “It helps boost the image of the (Rivian) brand,” he said.

Rivian aspires to be the first to produce a mass market electric pickup. It intends to begin selling its R1T by the end of 2020, a target that has not changed with the Amazon deal in place, said Rivian spokeswoman Amy Mast said.

Traditional U. S. automakers Ford Motor Co( F. N ), a Rivian investor, and General Motors Co( GM. N ), as well as Tesla, are pushing to develop their own electric pickups.

The Amazon vans, under the exclusive deal, will be built at Rivian’s plant, a former Mitsubishi factory in Normal, Illinois, Mast said. The first vehicles will be delivered in 2021 and 10,000 should be on the road by late 2022, she said. The vehicles will be serviced by Rivian.

Scaringe has described the Rivian vehicle’s platform as a skateboard that packages the drive units, battery pack, suspension system, brakes and cooling system all below wheel height to allow for more storage space and greater stability due to a lower center of gravity.

Amazon is looking to speed packages to shoppers’ doorsteps regardless of spikes in consumer demand or shortages of delivery personnel. Last year, Daimler AG’s( DAIGn. DE ) Mercedes-Benz said Amazon had become the biggest customer of its Sprinter vans, securing 20,000 vehicles for delivery contractors.

Ford invested $500 million in Rivian in April with plans to use the Rivian EV platform to build a new vehicle in North America. Details of that vehicle were not disclosed. Ford is not involved in the Rivian deal, Mast said.

Cox Automotive Inc, the owner of the Autotrader online automobile market and the Kelley Blue Book car valuation service, invested $350 million in Rivian this month. The companies will explore partnerships in digital retailing, service operations and logistics.

Other backers include Saudi auto distributor Abdul Latif Jameel Co, Sumitomo Corp of Americas and Standard Chartered Bank.

Amazon’s reputation and the contract size would raise Rivian’s status with potential customers and investors, Fiorani said. It also offers the advantage of not having to chase buyers or ship vehicles all over the country.

Reporting by Ben Klayman in Detroit; Editing by David Gregorio

Image guidelines for clothing

Good images are important to your products' success. In an online store, the product image is one of your most valuable marketing tools.

When customers browse Amazon pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.

Types of images

Amazon can display several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions. You can use four types of images to illustrate your products:

The Parent SKU main image, used for the product detail page (the page customers see when they search or browse the catalog). Only one main image is used per parent product. The main image appears as a smaller representation of the full-size image on the product detail page. When customers click the smaller picture, the full-size picture appears in a pop-up window. You must supply a parent main image. The Child SKU main image, used to show a view of the product in the specific color for the given child SKU. The main image for the child SKU shows in the image pop-up window. Each child SKU has just one main image, representing the child product in the specified color. You must supply a child main image for every color that you sell. Alternate images, used to show different views of the product to help clarify use, detail, fabric, cut, or other ways to view the product, or to show related products. You can supply up to eight alternate images for each parent or child SKU. The alternate image for a parent product appears in the image pop-up window. If a customer clicks a specific color in the image pop-up window (for example, a blue sample), then the pop-up window shows the alternate image for the "blue" SKU. Swatch images, used to show different available colors, fabrics, or other choices for products. You can supply one swatch image per child SKU. Swatch images display on the product detail page next to the name of the color.

Image requirements

By submitting quality images, you can improve your chances of selling your products. Your product images must meet certain technical and style requirements. Failure to meet those requirements could result in the suspension of your seller account.

For main images:

Use pure white backgrounds (RGB 255, 255, 255; hex #FFFFFF) Include only what the customer will receive; accessories that are not part of the product should not be shown If it is a bundled product, it is not necessary to show the entire lot, a single image of the product will suffice

For all images, including alternate images:

Product images should be at least 1001 pixels on the longest side Product images should be in color, not black and white Show the entire product; the product should occupy at least 85% of the image area Alternate images can be different angles, views, or swatches

Prohibited

For main images:

Images with a non-pure white background (RGB less than 255) Images with part of the product for sale cropped by a frame edge Text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background Multiple positions of the same model, or multiple views or colors of the same product in the main image Models that are sitting, kneeling, leaning, or lying down (models must be standing) Images that show packaging or brand or swing tags, except for stockings or socks Visible mannequins, except for stockings or socks

For all images, including alternate images:

Images that do not match the product title Nudity or sexually suggestive images Images that are blurry, pixelated, or have jagged edges Images of Kids & Baby underwear or swimwear that are photographed on a model

Intimate clothing and swimwear

Images of intimate clothing, lingerie, and swimwear products may not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:

Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted. Images that display full nudity (breasts, genitalia, bare bottoms, and so on) are not permitted. Images with live models wearing sheer products might be permitted, provided that genitalia and breasts/nipples are not exposed or presented in a lewd or provocative manner. No bars or other types of graphics are permitted to cover exposed body parts. Thongs and panties must use front views for the main product image. Back views can be uploaded as alternate views. Thongs and panties that do not provide full coverage in the front and back must have images that do not use a human model. Air-brushing is not permitted for exposed skin areas.

Swatch images

Product detail pages show the main image for the parent product. Swatch images for child products, if available, appear below the main image as 30 x 30 pixel thumbnails.

Swatch images help customers see other aspects of your product, such as color or detail.

When a customer clicks the swatch image, one of two things happens:

If the main image for the child product is available, then the swatch image and / or color name text on the detail page links to the image pop-up windows, and the main image for the child SKU appears in a pop-up window. If the main image for the child product is not available, then the swatch image and / or color name text on the detail page does not link to anything.

Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:

Single image, many color variations:

You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full-sized as the main image in a pop-up window.

Single image, all product variations:

You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternate image. This alternative image is linked from the detail page, under the "See larger image or other views" link. All the alternate images appear in the same pop-up window. The customer can move from image to image in this pop-up window by clicking the thumbnail in the pop-up window.

Acceptable and unacceptable images

Examples of both acceptable and unacceptable images are shown below.

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Hey Bailey Bunch! Becca sent me their new Volcano Goddess Collection, and I've been putting it to the test for the past few weeks. Today, I'm diving in with swatches, reviews, comparisons, and tutorials! What do you think about this collection - yay or nay?

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