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Condition guidelines

Assigning the correct condition to each product you list on Amazon is the first step toward providing a great customer experience. It is important to make a careful assessment of your product before specifying its condition.

For information about selecting a condition for your product, see Selecting Conditions.

General condition guidelines

The following guidelines apply to all product categories unless otherwise indicated in the Category-Specific Condition Guidelines:

Just like it sounds. A brand-new item. Original manufacturer's warranty, if any, still applies, with warranty details included in the listing comments. Original packaging is present for most New items but certain items like shoes may be re-boxed.

A pre-owned product that was inspected and tested to work and look like new by an Amazon-qualified supplier (a seller or vendor) or by Amazon. The product has minimal to no signs of wear, no visible cosmetic imperfections when held 12 inches away, and may arrive in a brown or white box with relevant accessories that may be generic. The product comes with a warranty giving you a replacement or refund within 90 days of purchase if the product does not work as expected. A selection of products are eligible for the Amazon Renewed Guarantee. Any exceptions to this condition description will be mentioned on the product detail page.

A product that was inspected and graded by a qualified supplier (a seller, vendor, or by Amazon) in working condition with no structural imperfections that could impact the functionality. The products may be packaged in a generic box and come with relevant accessories as expected for a new product. Any exceptions to this condition description will be mentioned on the product detail page.

Used - Like New or Open Box:

An item in perfect working condition. Original protective wrapping may be missing, but the original packaging is intact and in good condition with minor damage possible. Instructions are included.

Used - Very Good:

A well-cared-for item that has seen limited use and remains in good working condition. The item may show some limited signs of wear with small scratches or cosmetic blemishes. Item may arrive with damaged packaging or be repackaged and could be missing some accessories. Missing accessories are clearly defined for each item.

Used - Good:

The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts or accessories such as screws (in the case of furniture) or an instruction manual.

Used - Acceptable:

The item is fairly worn but continues to function properly. Item may arrive with damaged packaging or be repackaged. Signs of wear can include aesthetic issues such as scratches, dents, and worn corners. The item may have identifying markings on it or show other signs of previous use. Item may be missing some parts or accessories such as screws (in the case of furniture) or a mouse or USB cable (in the case of a laptop).

Unacceptable and prohibited items

Items in any of the following conditions are unacceptable for listing on Amazon:

Item is not clean, including signs of mold, heavy staining, or corrosion. Item is damaged in a way that renders it difficult to use. Item is missing essential accompanying material or parts. This does not necessarily include instructions. Item requires repair or service. Item was not created by the original manufacturer or copyright holder. This includes copies, counterfeits, replicas, and imitations. Item was originally distributed as a promotional copy, promotional bundle, product sample, or advance reading copy. This includes uncorrected proofs of in-print or not-yet-published books. Item has passed the expiration date (includes "best by" and "sell by" dates), has an unacceptable portion of its shelf life remaining, or the expiration date has been tampered with or removed. Item is prohibited for sale on Amazon.

For more information about prohibited products, see Restricted Products.

Only full retail versions of software may be sold on Amazon. See Software & Computer Games for a list of software products that are prohibited for sale on Amazon.

Category-specific condition guidelines

The following category-specific condition guidelines should be used as indicated in addition to or in place of the general condition guidelines.

Acceptable rental condition means:

No water damage (wavy, swollen, discolored, crinkled, stains, or rings) No broken spine or binding Cover is not torn or taped No missing, torn, or loose pages No burns, fire, or smoke damage No strong odor of any kind (including musty odor, cigar or cigarette odor) No excessive writing or highlighting

Musical instrument rentals:

Acceptable rental condition means:

No functional imperfections that could impact instrument's playability Carrying case and accessories are not missing May not be in original packaging

Books – New and Used

In addition to the general condition guidelines, apply the following guidelines to new and used books:

New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached may not be listed as New condition. Used - Like New: Item may have minor cosmetic defects (such as marks, wears, cuts, bends, or crushes) on the cover, spine, pages, or dust cover. Dust cover is intact and pages are clean and not marred by notes. Item may contain remainder marks on outside edges. Item may be missing bundled media. Used - Very Good: Item may have minor cosmetic defects (such as marks, wears, cuts, bends, or crushes) on the cover, spine, pages, or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media. Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Unacceptable: Has missing pages and obscured or unreadable text. We also do not permit the sale of advance reading copies, including uncorrected proofs, of in-print or not-yet-published books.

Books – Collectible

To be considered collectible, a book should be unique in a way that could reasonably be assumed to increase the book's value to a collector:

First editions and first printings Signed, inscribed, or scarce copies Advance reading copies and uncorrected proofs of out-of-print books

Collectible books do not include the following:

Uncorrected proofs of in-print or not-yet-published books Former library books Remaindered books Book club editions

The General Condition Gu >Collectible - Like New: All pages and the cover are intact. The dust jacket is intact, if applicable, with no noticeable or very minor nicks or flaws. Spine has no signs of creasing. Book may have very small but virtually unnoticeable flaws. Collectible - Very Good: Pages are intact and not marred by notes or highlighting. Spine shows no sign of creasing. Dust jacket, if applicable, shows signs of some rubbing or chipping. Collectible - Good: All pages and the cover are intact, including the dust jacket, if applicable. Spine may show signs of wear. Generally, books in Good condition are not considered to be collectible grade. Collectible - Acceptable: A readable copy showing significant wear. Dust jacket may be missing. For all but the rarest items, books in Acceptable condition are not considered to be collectible grade.

Music – New and Used

Music formats include vinyl, magnetic tape, and disc.

If you are listing a club edition against the detail page for the standard edition, use the listing comments to indicate that your item is a club edition. For more about listing club editions, see the exception under Matching product offers inaccurately in Prohibited Seller Activities and Actions.

CDs and cassettes must be sold with a protective jewel or cassette case. You may substitute newer packaging when a jewel or cassette case is damaged, but you may not substitute copied cover art or liner notes for the originals.

In addition to the general condition gu >Used - Like New: The jewel case, cassette case, or album cover has no scratches or scuffing. Cover art, liner notes, and inclusions are in perfect condition. Packaging may have a remainder cut-out, which should be noted in the listing comments. Used - Very Good: The packaging, cover art, liner notes, or inclusions may show limited signs of wear. Used - Good: The item or packaging may have identifying markings from its owner. Used - Acceptable: The item plays perfectly but is otherwise the worse for wear. Packaging and inclusions may be damaged, marked, or missing. Note any missing items in the listing comments.

Music – Collectible

To be considered collectible, the item should be unique in a way that increases value for a collector, such as signed, inscribed, scarce, or unique characteristics such as special pressings, unusual aesthetics (colored vinyl), or limited edition packaging.

Seller comments for collectible music should include the following:

Further detail on condition or completeness of item and packaging Notes about the presence of signatures, inscriptions, or other personalization

Make sure you describe your CDs, MCs, and records accurately. An accurate product description increases buyer satisfaction. Should an item have an obvious cosmetic flaw, sellers are strongly encouraged to make a note in the comments field. The presence of remainder marks or cut-outs should always be noted in comments. Recopied media is not permitted. CDs with surface scratches may be listed as Good or Acceptable, subject to the above guidelines, as long as the quality of the playback is not affected.

Electronics, Camera & Photo, and PC

You may be required to obtain approval to list certain products in the Electronics category. For more information, see Categories Requiring Approval.

See Selling International Camera & Photo Products for specific listing policies on international version products.

Software & Computer Games

You may be required to obtain approval to list certain products in the Software & Computer Games categories. To submit a request to sell restricted products in Software & Computer Games, please contact us.

Only full retail versions of software may be sold on Amazon. The following types of software are prohibited for sale:

Copied or duplicated software, in any format OEM software Back-up copies Fulfillment software Promotional software Beta (pre-release) copies Unauthorized freeware or shareware Academic software requiring pre-purchase verification

In addition to the General Condition Guidelines, please apply the following guidelines to Software & Computer Games.

New: Includes the original Universal Product Code (UPC). Used - Like New: The box and jewel case are pristine, with no signs of wear. UPC should be visible. Used - Very Good: Outer box may be damaged or come repackaged. Jewel case shows no signs of wear. Disc may have up to 1cm marking but is in great working condition. Used - Good: Outer box may be damaged or come repackaged. Jewel case may have small cosmetic damages. Disc may have up to 1.5cm marking but is in great working condition. Used - Acceptable: Original UPC, the original jewel case, or both are missing. Disc may have markings greater than 1.5cm but is in great working condition. Unacceptable: See the list of prohibited software and computer games earlier in this section.

For more information about listing software for sale on Amazon, see Selling Software.

Cell Phones & Accessories

For more information on listing products in this category, see Selling Cell Phones & Accessories.

Before shipping a used or renewed cell phone to a buyer, you must do the following:

Cancel the existing account associated with the phone. Remove the SIM card from the phone, if present. Clear the phone's memory and restore the default settings.

Personal Computers

Before selling a computer on Amazon, you must restore the computer's hard drive and any software on it to its original state in one of the following ways:

Use the Restore discs included with the computer. Reformat the computer's hard drive and reinstall the original software.

Include in your shipment any documentation provided with the computer itself and any software installed on the computer.

You must comply with the terms of any software licenses or other agreements governing any software on the computer. This includes any restrictions on transferring software or retaining copies of any software.

Consumer Electronics

You may be required to obtain approval to list certain products in the Electronics category. For more information, see Categories Requiring Approval.

Toys & Games - Collectible

Collectible toys and games must be rare, exclusive, one-of-a-kind, or otherwise unique.

The general condition guidelines do not apply to Collectible Toys & Games.

Use the following condition types for Collectible Toys & Games:

Collectible - Like New: An apparently untouched item in perfect condition. The original protective wrapping, if any, may be missing, but the original packaging is intact. There are absolutely no signs of wear. Suitable for presenting as a gift. Collectible - Very Good: A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and undamaged but may show some signs of wear. Collectible - Good: Item shows wear from consistent use, but it remains in good condition. The original instructions are included and in acceptable condition. The item may be marked, identified, or show other signs of previous use. The item works perfectly and is in good shape overall.

Home & Garden

All Home, Kitchen, Garden and Large Appliances equipment, whether new or used, must be safe (that is, there is no risk that the equipment will cause death, personal injury, or damage to property) and, where applicable, come with the standard plug for the country where they are sold. The seller must have used and renewed equipment tested by an expert prior to listing to verify that it is safe. You must not list any product that has been the subject of a product safety recall.

What we will not accept for sale on Amazon:

Items that do not work perfectly in every regard or are damaged in ways that render them difficult to use Items not manufactured or printed by the original manufacturer and for which essential accompanying material is missing (this does not necessarily include instructions) Consumable items where any part has been used Products that require repair or service Products whose commercialization is prohibited under the applicable law (for example, some cutlery products) Unclean items are not acceptable

Ink and Toner Cartridges

All ink and toner cartridges should be listed as New, with "Remanufactured," "Compatible," or "Refilled" in the Title field.

See also Office Products.

Video, DVD & Blu-ray Discs -- New and Used

We suggest that you list videos and DVDs at a price that is the same as or lower than the Amazon price.

Collectible videos and DVDs

Must be rare, out of print or otherwise unique--you will have an opportunity to say why your copy is collectible.

New videos and DVDs

A brand-new, unused, unopened video or DVD in perfect condition in its original packaging and with all original packaging materials included.

What we will not accept for sale at Amazon: Video or DVD recordings not created by the copyright holder, including recopied media in any form. In addition, promotional media is prohibited for sale through Amazon, as are recordings in which any aspect of the film is missing or obscured.

Please note: 18-certificate videos or DVDs can only be listed if the seller is at least 18 years of age.

Rental DVD and Blu-ray discs are only permitted for sale on Amazon in Used condition. If you are listing a rental DVD or Blu-ray disc edition against the detail page for the standard edition, use the listing comments to indicate that your item is a rental edition. For more information about listing rental editions, see the exception under Matching product offerings inaccurately in Prohibited Seller Activities and Actions.

In addition to the general condition gu >Used - Like New: Any codes for digital copies or downloadable content must be included and unused. Used - Very Good: Case may be damaged or come repackaged. Disc may have up to 1cm marking but is in great working condition. Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition. Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner notes, or other inclusions may be marked, or one or all of these items may be missing.

Video, DVD & Blu-ray Discs -- Collectible

To be cons >Signed or inscribed Scarce

Seller comments for collectible media may include the following:

Further detail on condition or completeness of item and packaging Presence of signatures, inscriptions, or other personalization

Video Games

You may be required to obtain approval to list certain products in the Video Games category. For more information, see Categories Requiring Approval.

In addition to the general condition gu >New: Unless specified in the product title, all new video game items are assumed to be in full retail packaging. Bulk, plain white box, or other types of packaging are not allowed unless specifically called out in the product title. Used - Like New: Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Used - Very Good: Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Used - Good: Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Used - Acceptable: It must be noted whether the box or instructions are missing in the condition notes field. Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Unacceptable: Video games without essential accompanying material are not permitted. This does not necessarily include the box or instructions.

Tools & Hardware

To sell a product as New in the Tools & Hardware category, the product must be unopened in its original packaging. All original accessories must be intact in the package, and manuals included.

If the original packaging is missing or opened, you must list the product as Used even if the product appears unused. You can clarify the condition of the product and packaging in the condition comments.

Used - Like New: Item will come in pristine, original packaging. No cosmetic damages are present. All parts and accessories are present and item is functioning. Used – Very Good: Item may be repackaged. Packaging may have slight cosmetic damage. Glass housing or wrist strap may have scratches that are less than 4”. Parts and accessories are present and item is functioning. Used – Good: Item may be repackaged. Packaging may have slight cosmetic damage. Glass housing or wrist strap may have scratches that are less than 10”. Some parts and accessories are missing but item is functioning.

To ensure that customers are able to buy with confidence from all sellers on Amazon, sellers must be pre-approved to sell products in the Watches category. For more information see Categories Requiring Approval.

Walt Disney Studios Home Entertainment

Walt Disney Studios Home Entertainment is the flagship label of Buena Vista Home Entertainment, the home video distribution division of The Walt Disney Company. Walt Disney Studios Home Entertainment also operates as Buena Vista Home Entertainment. Disney began distributing videos under its own label in 1980, while Village Roadshow distributed the Disney home video titles in Australia throughout the 1980s.

Company structure

Buena Vista Home Entertainment should not be confused with Disney's similarly named but separate business units Walt Disney Studios Motion Pictures (theatrical film distributor for the Walt Disney Company), Buena Vista Theatrical Productions (producer of live musicals), and the Disney Music Group (record label distributor).

Walt Disney Studios Home Entertainment, distributes DVDs under the labels Disney, Buena Vista Home Entertainment, Marvel Studios, Lucasfilm, ABC Studios, Freeform, and 20th Century Fox Home Entertainment. The company and its predecessors formerly distributed other labels such as Hollywood Pictures Home Video, Touchstone Home Entertainment, Dimension Home Video, Miramax Home Entertainment, DIC Toon-Time Video, ABC Video, Jim Henson Video, and Muppet Home Video. With the coming of DVD, "Home Entertainment" replaced "Home Video" in label names.

Early Years

MCA DiscoVision releases

Before Disney began releasing home video titles itself, it licensed some titles to MCA DiscoVision for their newly-developed disc format, later called Laserdisc. According to the Blam Entertainment Group website, which has extensive details of DiscoVision releases, only seven Disney titles were actually released on DiscoVision. One of these was the feature film Kidnapped. The others were compilations of Disney shorts. The first titles released in 1978 included: On Vacation with Mickey Mouse and Friends (#D61-503), Kids is Kids (#D61-504), At Home with Donald Duck (#D61-505), Adventures of Chip 'n' Dale (#D61-506), and finally The Coyote's Lament (#D61-507) which was released in May 1979. Disney's agreement with MCA ended in December 1981.

Walt Disney Home Video releases

In 1980, Disney established its own video distribution operation as part of Walt Disney Telecommunications and Non-Theatrical Company (WDTNT) with Jim Jimirro as its first president. Home video was not considered to be a major market by Disney at the time. WDTNT also handled the marketing of other miscellaneous ancillary items such as short 8 mm films for home use.

First releases on Beta and VHS

One of the first VHS releases

Disney's first releases on tape were 13 titles that were licensed for rental to Fotomat on March 4, 1980, initially in a four-city test (Chicago, Houston, Philadelphia, and San Francisco/Oakland/San Jose), to be expanded nationw >Authorized Rental Dealers

No new titles were released for half a year after Mary Poppins, but Walt Disney Home Video announced an expanded program for "Authorized Rental Dealers" in December 1980, and began to expand its dealer network during the first part of 1981. From January 1 to March 31, 1981, Disney had a "License One — Get One Free" promotion to encourage dealers to sign up. They also offered free rental use of a 7-minute Mickey Mouse Disco videocassette for customers who rented any title from an Authorized Rental Dealer from February through May 1981.

Disney was unusual among the major studios in offering a program for authorized rentals. Most of the other studios involved in the videocassette market at the time were trying to find ways to stop dealers from renting out their movie tapes. Magnetic Video (with titles from 20th Century Fox and others) ceased doing business with Fotomat after Fotomat began renting Magnetic Video cassettes without authorization. Disney's rental cassettes in blue cases looked completely different from sale cassettes, which were in white cases. This was designed to make it easy for Disney representatives to tell if dealers were violating their dealer agreements by renting out cassettes intended for sale.

Animated features

One of the first of the 15 untouchable animated films on videocassette.

The first of the Disney animated features canon to be released on videocassette was Dumbo on June 28, 1981, for rental only. The Many Adventures of Winnie the Pooh was released for rental and sale at the same time. Alice in Wonderland was released on October 15, 1981, for rental only. The other 15 animated features weren't on video due to only being released in theaters for re-release, as well as Walt Disney himself saying that he never wanted his films on the small screen.

First Walt Disney Home Video laser videodiscs and Animated Features for Sale

The Walt Disney Home Video "Neon Mickey" logo used from 1983-October 1986. A variation of this reading "Walt Disney (in a different font) Home Entertainment (in Times New Roman font)" was used previously from 1978 to 1984.

Their agreement with DiscoVision having ended in 1981, Disney began releasing Laserdiscs under the Walt Disney Home Video label to their own network of distributors and dealers. The first five titles were shipped in June 1982: The Black Hole, The Love Bug, Escape to Witch Mountain, The Many Adventures of Winnie the Pooh, and Mickey Mouse and Donald Duck Cartoons, Collection One. Five more titles shipped in July: Pete's Dragon, Dumbo, Davy Crockett and the River Pirates, The One and Only, Genuine, Original Family Band, and Mickey Mouse and Donald Duck Cartoons, Collection Two.

Disney released more cartoon compilations (pre-Walt Disney Cartoon Classics in 1983) in late 1981, including Goofy Over Sports and A Tale of Two Critters.

Dumbo was released for sale on tape in summer 1982, while Alice in Wonderland was released for sale in November 1982. The next major animated feature to be released (excluding the "package" anthology features) was Robin Hood on December 6, 1984, starting the Walt Disney Classics collection. By 1982, all the video releases were for sale and rental, along with newer releases, but at high prices.

To market these new video releases, the company produced an exclusive promo seen after various Disney video films. The promo was nicknamed "Walt Disney and You" by fans on account of the customized tune in the promo. The promo also featured clips from the various releases and ended with a video-freeze of the then-current Walt Disney Home Video opening sequence (known as the "Neon Mickey"; a screenshot from this can be seen above).

July 16, 1985 saw the home video premiere of Pinocchio which became the bestselling video of that year.

Disney later produced the Disney Sing-Along Songs collection of videos for young children in association with Harry Arends and Phil Savenick. The series first hit stores on December 23, 1986.

Disney DVD

Disney DVD is the brand name under which Buena Vista Home Entertainment releases its Disney-branded motion pictures. In 1997, Disney began releasing titles on DVD, with VHS releases phased out after Bambi II was released in 2006. The brand launched a loyalty program called Disney Movie Rewards in October 2006. Participants can collect points by mailing in ticket stubs from DVD purchases. The points can be redeemed for prizes like games, books, and collectibles.

Platinum Edition Line

The Platinum Edition line is a line of special edition DVDs released by Disney. Originally, the line was comprised of the company's ten best-selling VHS titles and were released in October of each year. Snow White and the Seven Dwarfs was the first film to receive this honor in 2001. The two following titles, Beauty and the Beast and The Lion King were released in IMAX and other giant screen theaters during the holiday season before its October DVD release. Due to underperforming box office results, this tradition was terminated after Aladdin. In May 2003, Disney announced that they would be adding the next four best-selling titles to the collection. Starting in 2005, a Platinum Edition was released in October and February/March. Another tradition practiced for these released are gift sets. These gift sets contain supplements such as original animation sketches, a film frame, and a companion's book.

The current list of Platinum Editions includes Snow White and the Seven Dwarfs, Beauty and the Beast, The Lion King, Aladdin, Bambi, Cinderella, Lady and the Tramp, The Little Mermaid, Peter Pan, The Jungle Book, 101 Dalmatians and Sleeping Beauty. The original plan for the Platinum Editions was that they would be released ten years after they are put in the Disney Vault. Since then, this time has been shortened to seven years.

Disney Blu-ray

Disney Blu-ray is the brand name under which Buena Vista Home Entertainment releases its Disney-branded motion pictures in High-Definition. In late 2006/early 2007, Disney began releasing titles, like the Pirates of the Carribbean films and the National Treasure films, on Blu-ray Disc.

Activision Blizzard Announces New Partners – NECA to Release Merchandise for ‘Crash Bandicoot’

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017 with Spectacular Lineup Anchored by Esports and Franchises of the Future

Set for International Growth, New Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi

LONDON–(BUSINESS WIRE)–Activision Blizzard brings its powerhouse slate of franchises to Brand Licensing Europe 2017, along with a strong lineup of partners to drive the expansion of some of today’s hottest properties. Making its international debut, the recently formed Activision Blizzard Consumer Products Group (ABCPG) will present a roster of iconic, blockbuster titles, including: Call of Duty®, Skylanders®, Crash Bandicoot™ and Bungie’s Destiny from Activision; Overwatch®, Hearthstone® and World of Warcraft® from Blizzard Entertainment; and Candy Crush™ from King. Reaching a global audience of more than 400 million, the company’s franchises of the future feature thrilling gameplay, linear storytelling, esports and consumer products, offering exciting opportunities for multi-category licensing.

“With some of the world’s most popular brands like Call of Duty and Overwatch, Activision Blizzard is helping re-define entertainment and the ways it is enjoyed,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “We’re excited to work closely with our partners to create new and innovative merchandising opportunities that’ll bring fans around the world closer to their favorite videogames and characters, players and leagues.”

Commitment to International Growth

Activision Blizzard continues to invest in growth, most recently with the hire of Philippe Bost, vice president of International Consumer Products, Activision Blizzard. In his role, Philippe will drive international growth across the portfolio to provide added strength at retail and generate more engagement opportunities.

Additionally, ABCPG has recently appointed Tinderbox as the Call of Duty licensing agent to expand the company’s European footprint in key markets. This has resulted in such partners as Rubber Road, EMP, Paladone and Sun City, to date.

Further bolstering its growth trajectory, ABCPG is also collaborating with PowerStation Studios on the development of a rich assortment of creative assets for both Call of Duty and Overwatch. In doing so, they will help support the expansion of product variety and range providing broader opportunities for licensing and retail partners.

Esports

Activision Blizzard is squarely at the forefront of the competitive gaming phenomenon with its Overwatch League™ and Call of Duty World League. The esports market is expected to reach nearly 600M² viewers by 2020 and affords rich possibilities to give fans around the world new ways to play, display, wear and live the brands they love.

The Overwatch League is the first major global professional esports league with 12 city-based teams. The preseason begins on December 6 at Blizzard Arena Los Angeles with a series of exhibition matches—the world’s first chance to see Overwatch League professionals in action. The inaugural season kicks off on January 10, 2018 and will continue into June with the finals in July.

Additionally, the Call of Duty World League leveraged the global strength of the best-selling console franchise and the reach of MLG media network. This year’s competition awarded $4M in total prize money throughout the season, concluding with the Call of Duty World League Championship that took place in August.

Franchises of the Future

ABCPG drives some of the strongest, most culturally relevant IP in the entertainment industry reaching virtually all demographics. Licensing partners around the world are sustaining excitement for ABCPG’s powerhouse slate with a vast product line-up.

Call of Duty: With more than $15 billion³ in franchise revenue since inception, the pop culture phenomenon Call of Duty is one of the biggest videogame franchises of all-time. The highly anticipated new game – Call of Duty®: WWII – is scheduled for release on November 3. It will be supported by a roster of partners including: Rubber Road (Apparel, Accessories); Paladone (Apparel, Accessories); Sun City (Apparel); Exquisite Gaming (Cable Guys, Crates); Dreamtex (Bedding, Cushions, Beanbags); and Loot Crate (Dedicated Crate with exclusive items).

Crash Bandicoot: Leveraging the ’90s nostalgia trend, Crash came back in a big way this year with the top-selling Crash Bandicoot™ N. Sane Trilogy. New partners include: Exquisite Gaming (Cable Guys, Crates); Rubber Road (Apparel, Accessories); Bioworld International (Apparel); and NECA (Plush, Figures, Tabletop Games, Novelty).

Destiny 2: Bungie’s award-winning Destiny is supported by a global community of passionate fans. On the heels of a successful Destiny 2 console launch in September, the highly-rated game saw player concurrency hit an all-time high for the franchise. Fans now are gearing up for the launch of Destiny 2 PC on October 24. Bungie’s Destiny consumer products program continues to expand globally with toys, figures, apparel, publishing and accessories, such as: ThinkGeek (Vinyl Figures, Apparel, Accessories); Funko (POP! Vinyls); McFarlane Toys (Action Figures); Razer (PC Gaming Peripherals); Prima (Strategy Guides); GB Eye (Posters, Mugs, Prints); and Rubber Road (Apparel, Accessories). Visit the Bungie Store at: http://bungiestore. com.

Overwatch: With more than 30 million players and more than 100 Game of the Year awards, Overwatch has captured imaginations and driven strong global engagement. The franchise is supported by: Bioworld International (Bags, Accessories); Good Smile Company (Figures); Razer (Mouse); J! nx (Hoodies); Dark Horse (Artbook); Funko (Figures); and Scholastic (Books).

World of Warcraft: The iconic World of Warcraft has engaged more than 100 million passionate players in an ever-evolving online adventure. World of Warcraft: Legion™ is one of the fastest-selling PC games ever, and Warcraft (2016) is the highest-grossing videogame film adaptation of all time. Partners include: Ju Ju Be (Bags and Accessories); J! nx (Apparel); Insight Editions (Cookbook); Funko (Figures); and Dark Horse (Publishing).

Candy Crush: With hundreds of millions of players, Candy Crush is one of the most popular mobile games in the world. The award-winning Candy Crush property is supported by partners like BakedIn whose Candy Crush Baking Kit won Best Licensed Food or Drink Range at the recent Licensing Awards. Additional partners include: Rossi (Ice Cream); Poetic Gem (Apparel); Mallowtree (Confectionary); Tikiboo (Activewear); Doshisha (Confectionary); and Partnership with Mrinalini Chandra (Jewelry).

Located at Booth #E40, ABCPG also will continue to highlight Skylanders and Hearthstone.

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Coming soon to retailers! We’ve got new releases rolling out to retailers from the NECA warehouse this week – check out the pictures below and look for them to appear in the coming weeks on a shelf near you! IT (2017) – 7″ Scale Action Figure – Ultimate Well House Pennywise Click the thumbnails for […]

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