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Individual selling plan

The Individual selling plan is a pay-as-you-go plan that provides access to a basic set of listing and order management tools. Individual sellers can create listings one at a time by matching their products to existing pages or creating new pages in the Amazon catalog.

Amazon sets the shipping rates for orders and determines which shipping service levels sellers can offer to buyers. Individual sellers don't pay fees to Amazon unless an item sells.

Benefits of the Individual selling plan

If you don't need access to volume selling tools or Amazon Marketplace Web Service APIs, you may find that an Individual selling plan is more cost effective than paying a monthly subscription fee as a Professional seller. Instead of a monthly fee, Individual sellers pay a per-item fee when the item sells, in addition to the applicable referral fees. Learn more about selling plans and fees. For more specific information about fees for Individual sellers and Professional sellers, see the Selling on Amazon fee schedule.

Which selling plan is right for you?

Here's a simple cost-benefit analysis that might help in dec >

Learn more about the differences between Professional and Individual selling plans. On that page, you'll also find instructions for switching your selling plan. You can easily switch between the Individual and Professional selling plans when you need access to additional features or when it becomes cost-effective for you to use the Professional selling plan.

What is the Individual selling plan?

The Individual selling plan is a pay-as-you-go plan that provides access to a basic set of listing and order management tools. Individual sellers can create listings one at a time by matching their products to existing pages or creating new pages in the Amazon catalog.

Amazon sets the shipping rates for orders and determines which shipping service levels sellers can offer to buyers. Individual sellers don't pay fees to Amazon unless an item sells.

Benefits of the Individual selling plan

If you don't need access to volume selling tools or Amazon Marketplace Web Service APIs, you may find that an Individual selling plan is more cost effective than paying a monthly subscription fee of $39.99 as a Professional seller. Instead of a monthly fee, Individual sellers pay a per-item fee of $0.99 when the item sells, in addition to the applicable referral fees. Learn more about selling plans and fees. For more specific information about fees for Individual sellers and Professional sellers, see the Selling on Amazon fee schedule.

Which selling plan is right for you?

Here's a simple cost-benefit analysis that might help in dec >

See Selling plan comparison to learn more about the differences between Professional and Individual selling plans, including instructions for switching your selling plan. On that page, you'll also find instructions for switching your selling plan. You can easily switch between the Individual and Professional selling plans when you need access to additional features or when it becomes cost-effective for you to use the Professional selling plan.

For more information, see our Individual seller FAQ.

Start selling online

Frequently Asked Questions

Amazon has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers through the A-to-z Guarantee program.

The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.

You can register today for the selling account of your choice, without the need to contact a sales person by clicking on the Sell as a Professional or Sell as Individual buttons on this page.

Before you begin the self-service registration process, be sure to have the following information available.

• Your business name, address, and contact information

• An internationally-chargeable credit card with valid billing address

• A phone number where you can be reached during this registration process

• Your tax identity information

If you want to close your account permanently, Seller Support can assist you. Keep in mind that you can use our Listings Status feature to suspend your listings, or you can remove your listings entirely but hold on to your account for future use.

Before you close your account permanently, please cancel and remove your listings and resolve all transactions. Find out more about how to close your account ›

We have videos, webinars, web pages, and more to help you find what you need.

When you sign up as a Professional Seller, you will have access to sell on our US, Canadian, and Mexican marketplaces through a North America Unified Account. This will enable you more easily to share product listing information and manage your inventory consistently across all three marketplaces. For all per-item transaction fees, sellers will pay the fees applicable to the marketplace in which the item was sold. If you're a Professional Seller, you will only be charged one monthly subscription fee for selling in North America.

If you already sell on Amazon in the US, Canada, or Mexico, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS). If you are a new seller registering to sell in the US, Canada, or Mexico, you can be paid directly in your local bank account in the local currency, provided you have a bank account in a country supported by Amazon.

Amazon offers two selling plans. The Professional selling plan is available for a $39.99 monthly subscription fee plus per-item selling fees, which vary by category.

If you plan to sell fewer than 40 items a month, the Individual plan may be best for you. There is no monthly subscription fee. Instead, Individuals pay $0.99 per item sold plus other selling fees, which vary by category.

Learn more about Selling on Amazon pricing ›

Additional fees apply when you use Fulfillment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›

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