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Prime Wardrobe от Amazon

Судя по всему, Amazon скоро откроет доступ к своему сервису Prime Wardrobe для большего количества клиентов. Торговый сервис «примерь, прежде чем покупать» , впервые объявленный компанией в июне 2017 года, нацелен на то, чтобы обойти конкурентов, таких как Stitch Fix, Trunk Club, Wantable и другие.

В прошлом году Prime Wardrobe был доступен в бета-версии и только по приглашениям, и Amazon утверждает, что это все еще так. Тем не менее, в твиттере недавно прошла целая волна записей с комментариями пользователей о новой услуге Amazon, в том числе с аккаунтов самого Amazon и его работников. К сожалению, твит на официальном профиле Amazon был удален, но остался в истории Google. До удаления в нем было сказано: « Amazon Prime Wardrobe официально запущено! Ура! Это был забавный проект, над которым было интересно работать».

Первоначально представители Amazon отрицали, что в отношении Prime Wardrobe что-то изменилось, заявив, что сервис по-прежнему находится в бета-тестировании. После предъявления многочисленных твитов представитель кмпании все же пояснил, что команда Amazon Fashion расширила программу для большего числа клиентов.

В Amazon отказались уточнить, сколько людей тестировали сервис ранее или сколько было добавлено в этом расширенном тесте. Но, безусловно, поскольку с первого заявления о внедрении услуги прошел уже год, в скором времени сервис должен стать доступен широкому кругу пользователей. У Stitch Fix есть IPO'd, а Gwynnie Bee запустила собственную платформу для подписки на отдельных продавцов. Пришло время и для Amazon. Prime Wardrobe может стать стратегическим преимуществом для Amazon на онлайн-рынке одежды, а также средством для увеличения подписки.

Услуга была разработана для решения одной из самых сложных проблем интернет-шоппинга в области одежды – примерки. Зачастую очень сложно определить, как сядет та или иная вещь, имя под рукой лишь фото или даже видео. Модели имеют иные пропорции, чем большинство покупателей, а производители одежды по-разному определяют свою размерную линейку. Кроме того, невозможно на взгляд определить и качества ткани. Раньше это приводило к тому, что некоторые люди отказывались от покупок одежды онлайн. Однако одежда все равно остается одной из самых быстрорастущих категорий товаров в Интернете. Именно поэтому, Walmart купил ShoeBuy, Bonobos и ModCloth.

Чтобы воспользоваться услугой Prime Wardrobe, нужно выбрать от 3 до 8 предметов (одежда, обувь или аксессуары), заказать доставку, а по получении в течение 7 дней примерить выбранное на дому, прежде чем оплачивать. В комплект для доставки включена этикетка с предоплатой UPS, поэтому можно возвращать элементы, которые вы не хотите оставить. Prime Wardrobe предназначен только для подписчиков Amazon Prime, однако некоторые условия покупок отличаются от привычных членам Prime. Так, поскольку в заказ включается несколько предметов, отправка осуществляется в течение 4–6 дней вместо двух.

Хотя количество пользователей Prime Wardrob явно увеличилось, Amazon пока не называет срок, в течение которого доступ к сервис получат все подписчики Prime.

Amazon Prime Wardrobe lets you try on and return clothes free

Amazon’s latest perk for Prime members could make us more stylish by letting us buy everything that catches our eye and return what doesn’t fit. Today Amazon revealed Amazon Prime Wardrobe, which is currently in beta, but you can sign up to be notified when it launches.

First you pick at least three items, and up to 15, from more than a million Amazon Fashion options, including clothes, shoes and accessories for kids and adults, to fill your Prime Wardrobe box with no upfront cost. Brands available include Calvin Klein, Levi’s, Adidas, Theory, Timex, Lacoste and more.

Once the Amazon Prime Wardrobe box arrives, you can try on the clothes for up to seven days. Then you either schedule a free pick-up or drop the resealable box with its pre-paid shipping label at a nearby UPS to return whatever you don’t want. Keep three or four items from the box and get 10 percent off everything, or keep five or more for 20 percent off. You only pay for what you keep, with no charge upfront. Amazon Prime Wardrobe is free for Prime members with no extra fees.

Amazon emailed us a scant statement, noting “today Amazon Fashion announced Prime Wardrobe, a new way to shop for fashion at Amazon, where you can try things before you buy them.”

By taking the hassle and regret out of returns for clothing, the same way Zappos did before it bought it, Amazon could make people much more comfortable pulling the trigger on an online apparel purchase. Pick well and you get a bonus discount. But pick poorly and… no big deal. The move could be quite lucrative for Amazon, as apparel’s share of all digital spend has grown for the past three years straight, from 15.4 percent in 2013 to 17 percent in 2016, according to comScore.

Amazon Prime Wardrobe is similar to Stitch Fix and some other fashion delivery services where you get shipped a box of clothing you don’t choose. That’s more targeted at people who don’t like shopping, especially men. But Wardrobe lets you pick and choose what you want rather than receiving a random grab bag. Perhaps if Wardrobe tests well, Amazon would consider acquiring Stitch Fix, Trunk Club or another boxed fashion delivery service to instantly boost its scale.

The speed and simplicity of Prime Wardrobe could be its biggest selling point. If you want the clothes for a special occasion, you can be confident Amazon will get them to you in time, and you won’t have to fiddle with getting a box and shipping label if you want to send something back. That friction can often cause people to keep items they don’t want, or dissuade people from buying clothes online in the first place.

Amazon eliminating these troubles could remove one of the last big selling points for brick-and-mortar retailers. And because you can return misbuys, Prime Wardrobe could make it more comfortable purchasing through voice commands to Amazon Alexa.

Prime Wardrobe aligns well with the Amazon Echo Look that takes full-length photos of you to review your day’s clothing choices and uses the Amazon StyleCheck app feature to have AI score your fashion decisions. Prime Wardrobe also could mesh with the Amazon Fashion vertical that features upscale clothing.

A decade ago, Jeff Bezos said “In order to be a $200 billion company we’ve got to learn how to sell clothes and food.” While it’s far surpassed that mark already, nailing the clothing e-commerce experience could further expand Amazon’s empire. Plus, now it has all those Whole Foods stores where it could sell clothing, too.

Amazon Prime Wardrobe

Every shopper is afraid of situations when one orders an outfit from an online store, and after a few days realizes that the closing does not fit. To avoid such unpleasant situations, Amazon has launched their special program called ‘Prime Wardrobe’ for personalized shopping. This program allows customers to try on an outfit at their homes and find out which closing is suitable, and which one has to be sent back to Amazon. You might have already heard about similar programs like Le Tote, Trunk Club or Stitch Fix.

The main difference between Amazon Wardrobe for Prime users and other personalized shopping programs is you can pick up what you want and don’t rely on a stylist who searches clothing for you.

We already know that customers enjoy personalized shopping and this is a proven concept. So, how do prime users respond to it? Is there enough enthusiasm?

Let’s learn more about Amazon’s special Prime wardrobe program and how Amazon wardrobe works.

What Is Amazon Wardrobe?

The program is exclusive for Prime users. You can try any eligible item before buying: women’s, men’s and kids’ clothing, accessories and shoes.

Amazon gives shoppers 7 days to try the products, after this period, they will charge you for the items you want to keep. Others will be sent back to Amazon.

It was announced last summer and in this short period of time, Amazon enabled this feature for Prime users. Every Amazon Prime member can subscribe to a 30-day trial or pay a membership in the club. Prime Student users can get even a 6-month trial. If you want to learn more about the program, Prime wardrobe cost and how to use it, visit this page.

Bear in mind that members who have Video-only subscriptions and invited other members to get only shipping benefits don’t have access to this Amazon Prime clothing box.

How Does Amazon Wardrobe Work?

Let’s explore the program and take a look at the ordering process. For advanced Amazon users it will be a piece of cake, but if you are a newbie in this marketplace, please look at our how-to manual and you won’t have any problems in using Amazon Prime wardrobe!

1. Adding Amazon Prime wardrobe produc ts to your cart.

Prime users can add from 3 to 8 things with the ‘Prime wardrobe’ icon to the cart. Note, you can’t order 2 same items at a time (of the same size and color). There is also no minimum order in Prime wardrobe, so you can order any items of any price.

2. Place your order.

The checkout will happen separately from other usual checkouts. Still, the whole process is similar and familiar to every Amazon user.

You should keep in mind that you can’t order several Wardrobe boxes at a time. Amazon won’t ship you another box if they see that you already have one in the process. They will send you the next box once you finish your previous order and return things to them.

3. Wait for the order delivery.

Orders from Amazon Prime wardrobe usually arrive in 4-6 business days. It commonly takes more time than super-fast Amazon Prime shipping, so treat this as a separate program and have patience.

Once your products arrive, Amazon gives you a 7-day trial period to try-on those items and decide what are you going to keep and what will be sent back to Amazon.

4. Check out and decide what are you going to keep.

Visit Your Orders on Amazon in the 7-day period and mark items which are you going to keep. Remember that you can check out once and can’t change anything after your decision is made.

What if you have marked something by accident? Here are the solutions:

If you marked something you want to return as an item you want to keep, visit Amazon’s Online Return Center. If you marked return on an item you want to keep, just keep this item and Amazon will charge its price from you when they find out that the item was not returned to the warehouse.

If you don’t manage to mark items after a 7-day period, you will be charged a full price for the order.

5. Return items you are not going to keep.

Items that you decided not to buy have to be placed to an Amazon Prime Wardrobe bag or box, Use a return label to close those bag or box. You can send all the items via UPS drop off location.

You are also not allowed to wear clothes anywhere but at home. Only if you are going to buy an item, you can wear them outside. All items have to be returned with tags and in the original bags or boxes. Clothing has to be undamaged, unworn, unused, and unwashed.

Amazon assesses the condition of returned items according to their return policy. If the company notices that you have done something to the clothing and it can’t be returned, they will ship the items back to you and charge the full price for them.

6. Confirm the return.

Amazon Prime Wardrobe will send you an email once the items arrive at Amazon’s warehouse. You can track the status of your return here.

Prime Wardrobe FAQ

1. Are there any discounts for Prime Wardrobe users?

Amazon sometimes extends their discounts to Prime Wardrobe users. In case Amazon is running a Wardrobe promo and there appears another (a better) discount while you are checking out, you will get this better discount.

Though you can’t combine several discounts for one order, Amazon will always offer you the best option.

2. Are there different membership types?

The Amazon Prime Wardrobe program is offered to all Prime members:

Paid Amazon Prime. Prime Trial memberships (30 days). Prime Student. Student trial memberships (6 months). Members of Prime students’ households.

3. How can I pay for my Wardrobe order?

Amazon Prime Wardrobe accepts credit cards which expire in more that 90 days in future. Prepaid cards, debit cards or gift cards can’t be accepted.

You can change your payment methods in your account. If you don’t have enough funds and Amazon is not able to charge the necessary sum from you, your account may be banned.