Amazon. com - Report Infringement

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How to report art theft on Redbubble, Merch by Amazon, and Etsy

You can report people that steal your stuff on Redbubble, Etsy, and Merch by Amazon, but should you? My (possibly controversial) opinion on the matter and useful links below.

### Redbubble

Policy: https://help. redbubble. com/hc/articles/201579195

Designated Agent for complaints can be reached at: dmca@redbubble. com

### Etsy

Https://www. etsy. com/legal/ip/report

### Merch by Amazon

Https://www. amazon. com/report/infringement

QUICK TIPS – Passive Income on Amazon using MerchInformer

MerchInformer: https://merchinformer. com/363.html – get 20% off with code PASSIVEOWL

There’s a free 3 day trial. The basic version costs $9.99 per month. I made $124.30 profit within my first month on the site, so just shows it pays for itself. Here’s another quick video about Merch by Amazon and how I use MerchInformer to make money.

00:00 – One weird trick to find identify suitable niches despite oversaturation – Doctors hate me!!1!1

03:00 – The new “Trend Hunter” module

04:35 – MerchDesigner

My old MerchDesigner v >

Redbubble review – 3 months of passive income

A quick update on my RB situation over the past 3 months, explaining why I think my earnings have increased/decreased. More useful content that can actually be applied will be coming very soon.

Amazon Merch – 3 Month Review – Passive Income

As per my Etsy 3 month review, life has been very hectic and I haven’t had any time to do anything with Amazon, so I’ve just left it alone for well over a month.

See my Amazon 2 month review here if you haven’t already. Something I have noticed is that MerchInformer have added a lot of new features which look promising, including a t-shirt designer, which is much needed after MerchDesigner became a paid service. I’m looking forward to checking that and other features out when I have time. I’ll probably do a review in due course. Again, if you’re interested in MI and if you decide to buy it for yourself, use code PASSIVEOWL to get 20% off.

As far as unconscious progress on Amazon – I got upgraded to tier 500, which means that I’m allowed to upload 500 products in total – 50 each day. Of course, I uploaded nothing because I’ve just been ridiculously busy.

In total, during April I made 59 sales which equates to $277.36 profit (roughly £203.92). This is a reduction compared to last month. I think it’s a reduction partially due to one of my best sellers getting 2x 1 star reviews. One customer wasn’t happy with the sizing (not something I can control since Amazon provide the product), and the other had a suggestion for an improvement of the design – decided to rate it 1 star for no other reason than that. I don’t think they even bought it, which seems ridiculously unfair and I do wonder if it’s one of the competition trying to get rid of me. The shirt has many other positive reviews which makes it average at about 3 stars. I’ve seen the sales drop significantly as a result and the ranking has plummeted. I’ve also experienced a reduction in my number of uploads because some of them have been removed as a result of the 90 day rule after failing to sell.

The good news is that 11 shirts have started selling which previously hadn’t, some of which have sold 5+ times, which seems promising for the future.

Again, I just need to actually work on Amazon and upload things in the coming months. May is pretty much a write off due to how busy I am, but June onwards I will certainly be working harder at getting some uploads on there. Overall though, it’s nice to make almost $300 totally passively from Amazon while I’ve been busy with real life.

More to come. Check out the Passive Owls FB group And YouTube While you wait.

Amazon Merch – 2 Month Review – Passive Income

It’s 1st April, which means it’s time to write a report about March – my second month on Merch by Amazon 🙂 you can read about my First month here, in case you missed.

I got tiered up to T100 literally hours after I posted my February end of month report – so T25 to T100 in the same day – awesome! This gave me the ability to upload 5 per day, which I did daily for a week or so, but it just wasn’t sustainable for me due to other commitments.

I also upgraded to the ‘Basic’ version of MerchInformer as I felt having access to Merch Hunter would allow me to make great progress this month, which it did. I made a Quick video about how I use the website here, if you’re interested, and if you decide to buy it for yourself, use code PASSIVEOWL to get 20% off.

2 month Merch by Amazon progress report:

65/100 possible designs uploaded 69 sales which equates to $306.60 profit (£218.75)

As was the case last month, most of my sales came from one design. I do wish it was more diverse, but oh well. I’m very happy with the sales this month and profit achieved. Only 3 designs sold last month, but this month I managed 9 different designs, so I’m pleased about that. This brings my total sales to 94, which means I’m only 6 sales away from being tiered up to T500. I’m sure this will happen within the next couple of days.

My goals for March were to Tier up to T100 (✓), Max out my submission allowance by uploading 25 designs (✓), and Diversify sales by experimenting and creating more popular designs (✓).

Honestly, this month has been a bit frustrating because I haven’t been able to max out my uploads and I got a bit disheartened with scrolling through MerchInformer and looking at all the designs on there. The sort of content making a lot of money on Merch is what I consider to be total shit – i. e. “This girl is AWESOME because she was born in FEBRUARY” or “Psychologist, because Awesome Multi Tasking Ninja wasn’t a job title“. I just can’t stand it and it’s getting on my nerves having to scroll through it all while I research.

The positive news is that I’ve uploaded 55 more designs this month compared to last months 10, and more than doubled my sales/profit. It can be very frustrating on Merch – and any POD I suppose, because it feels like you’re doing a lot of work for nothing. I try not to upload bullshit, I meticulously research niches, make good quality designs, and spend time researching keywords, writing titles, descriptions, etc, however, 56 of my uploads have (thus far) failed to sell, so it feels like a lot of wasted time. Not to say that they wont ever sell, but it can get you down. I see Merch as having the potential to overtake my Redbubble income though, so I’m going to keep going with it as much as I can.

April will be a difficult month because I’m working away and wont have as much time to dedicate to Merch, but I’ll just do what I can. I’d like to get at least 100 uploads on there and if I can increase my sales/profit, then that would be great.

Will report back at the end of April and let you know how it goes! In the meantime consider joining the Passive Owls FB group as there will certainly be more Merch discussion going on in there.

Full Disclosure: MerchInformer is an affiliate link, so if you’ve found my FB group, YouTube, or this blog helpful and want to support me, then I would appreciate it if you signed up via the link.

$6,000 on 1 shirt using MerchInformer

Quick vid about Merch by Amazon and how I use MerchInformer to make good decisions. You can get 20% off the product with code PASSIVEOWL.

Okay, slight clickbait in that the $6k shirt wasn’t mine, but in this vid I demonstrate how I use MerchInformer to find profitable niches. Looking forward to posting my 2 month review of Merch at the start of April.

Free font websites to use for Print On Demand

Choosing the right font will make or break you when it comes to creating designs for Print on Demand sites like Redbubble or Merch by Amazon.

Check out these free sites:

Dafont: www. dafont. com

FontSquirrel: www. fontsquirrel. com

Designing Without Designs Skills (Part 2)

How to make passive income on Redbubble, Merch by Amazon, or any Print On Demand site by using MerchDesigner – no design skills required!

I also celebrated surpassing 200 subscribers on YouTube When I posted Part 1. Checked today, 5 days later, and I’m already up to 250! I’ve also been getting some lovely comments recently which really encourage me to keep going. Managing the Facebook group, updating the Blog, uploading new YouTube videos all take a lot of time and effort, but when I check my notifications and see loads of nice comments, it’s really motivating.

Designing Without Design Skills

New video about how to make passive income on Redbubble or Merch by Amazon using Canva – no design skills required.

I uploaded this last night with 197 subscribers. Checked again this evening to see if I’d got 200 yet so I could celebrate, and I was already up to 213!

I’m very pleased read all the positive comments on YouTube from people who show gratitude for my videos and find them helpful. I’m not someone who would have imagined becoming a YouTuber, let alone having 200+ subs, so it’s a nice feeling! Getting 1000 subs might be an easier goal than I imagined.

7th Jan 2018 – First YouTube video

3rd Feb 2018 – 100 subscribers

2nd Mar 2018 – 200 subscribers

I’ve got a feeling that YouTube will be much like passive income with the snowball effect. All previous work being cumulative and the ability to obtain more subscribers (or money in the case of passive income) becomes a lot easier.

Hoping to have time to write my first month of Etsy report tomorrow – it’s going to be an interesting one!

Amazon Merch – 1 Month Review – Passive Income

Today is 28th February 2018 – the last day of the month, which means it’s time to write a report about my first month on Merch by Amazon 🙂 you can read about my first 2 weeks and first sale here, in case you missed it.

1 month Merch by Amazon progress report:

10/10 possible designs uploaded 25 sales which equates to $124.30 profit (£90.12)

7Designs have failed to sell at all (at time of writing)

As you can see from the screenshot above, most of my sales came from one design, so a priority for the coming month(s) will certainly be diversifying my income through new uploads.

I’ve been using MerchInformer to find out what is selling on Amazon. There’s a 3 day free trial which allows you to see what’s selling quickly, shows you a list of best sellers for specific days, keyword finder, optimisation, product search, etc.

I did the free trial and cancelled, but I felt blind without it so signed up to the $9.99 monthly plan. It’s not absolutely necessary, but it saves me a hell of a lot of time from manually clicking around on Amazon. And of course, I made $124.30 profit so feel it’s justified. If you decide to use it yourself, you can use code PASSIVEOWL to get 20% off so it’s $7.99 rather than $9.99.

My strategy for the first month was:

Max out my submission allowance by uploading 10 designs Get upgraded to T25 (the ability to upload 25 designs) as soon as possible

In terms of pricing, there was a lot of conflicting information.

Some people recommended pricing high, representing a ‘premium’ product, whereas others recommended pricing low to the point that they made $0 per sale.

As mentioned in my last post, new users are limited to 10 uploads – also known as T10 or Tier 10. Getting out of T10 is, in my opinion, more important than making maximum profit. I felt that chasing profit would be shortsighted – like trying to fill your glass using a dripping tap rather than focusing your efforts towards turning it on.

The opportunity to make significant passive income will become easier once you can upload a lot of designs rather than being restricted to 10. I therefore priced in the middle at $14.99, which I felt was low enough to make a decent amount of sales, but still gave me a bit of profit ($1.60). However, I accidentally left one of my designs at $19.99, which I’m actually quite pleased about because it has been my biggest seller!

TIER UP!

When I logged in to my Merch account this morning (28th Feb), I discovered that I’d been tiered up to T25. YAY! I’ve already uploaded 2 more designs as per my new daily limit:

I met the critera to be upgraded (10 sales) after being on Merch for 2 weeks, but it took a further 2 weeks to get tiered up.

Since I’ve sold 25 shirts now, I’ve already met the criteria to be upgraded up to T100, so I shall wait and see what happens. It might take another 2 weeks or possibly even longer to get upgraded. In the meantime, I have 13 more designs to upload (2 per day).

Amazon Merch goals for March

Tier up to T100 since I’ve already met the criteria Max out my submission allowance by uploading 25 designs Diversify sales by experimenting and creating more popular designs

Will report back at the end of March and let you know how it goes! In the meantime consider joining the Passive Owls FB group as there will certainly be more Merch discussion going on in there.

Full Disclosure: MerchInformer is an affiliate link, so if you’ve found my FB group, YouTube, or this blog helpful and want to support me, then I would appreciate it if you signed up via the link.

Report Infringement

Sign In Required

About Amazon's Report Infringement Form

This form is intended for use by rights owners and their agents to notify Amazon of alleged infringements such as copyright and trademark concerns. If you are not a rights owner or their agent, Amazon will not be able to process complaints submitted through this form. Please report your concerns to Amazon through the appropriate venue:

Sellers may use this form to report inappropriate listings, other sellers, policy violations, etc. Select "Report a violation" under "What is the problem?" Buyers may use this form to report problems with orders, seller policy violations, etc. Select "An order I placed" under "What can we help you with?" Then, select "Problem with an order" followed by "Problem with a Merchant or marketplace order" under "Tell us more about your issue".

We Do Not Enforce

Detail Page Ownership and Image Restrictions: When a detail page is created, it becomes a permanent catalog page on Amazon. com that will remain even if the creator's inventory sells out. Additionally, when you add your copyrighted image to a detail page, you grant Amazon and its affiliates a non-exclusive, worldwide, royalty-free, perpetual, irrevocable right to exercise all rights of publicity over the material.

Other sellers can list their items for sale against pages that you have created or added your copyrighted images to. However, we do require sellers to list only against detail pages that exactly match their items. If you believe sellers are listing against detail pages that do not exactly match their items, we ask that you report the violation directly by using the contact us form.

If your copyrighted image has been added to our catalog without your consent, please complete the form below.

Exclusive or Selective Distribution: Amazon respects a manufacturer's right to enter into exclusive distribution agreements for its products. However, violations of such agreements do not constitute intellectual property rights infringement. As the enforcement of these agreements is a matter between the manufacturer and the retailers, it would not be appropriate for Amazon to assist in enforcement activities.

To access Amazon's Report Infringement form please sign in or create your Amazon account.

Amazon respects the intellectual property of others and requires that Third Party Sellers, whose information is hosted on Amazon, do the same. We are in receipt of the information that you just submitted and will respond to you in due course.

If you need to submit additional allegations of infringement you may do so by clicking the button below.

Amazon Hijackers: How to Protect Your Listing From Being Hijacked

Sharing is caring!

I love sharing my experiences and strategies of selling on Amazon. There are so many great things about it (like the potential profit, the ability to sell and not touch inventory, the way Amazon handles fulfillment and provides millions of customers, etc), that people will often think it is too good to be true. Why isn’t everyone selling on Amazon, they wonder? This leads to two of the most common questions: is it too competitive already, and for those who know the Amazon lingo, what should I do about Amazon hijackers?

These questions give me a chuckle. And then I give my answers: Amazon is a huge and ever-evolving marketplace where new opportunities emerge every day; and do not let “hijackers” deter you from getting started, as it is a false roadblock that can be avoided.

I believe that it is very important to do a competitive analysis before you enter any business, or select any product to sell on Amazon, but it is not smart to worry about an ever-present but ambiguous threat of competitive “hijackers”.

Remember when you were young, maybe you were afraid of some imaginary boogeyman who came out at night while you were sleeping….maybe kept you up, gave you nightmares, or had you jet off into your parents bed. Did the boogeyman ever get you? No? I didn’t think so….My point is, don’t let some abstract fear hold you back from selling on Amazon, there are steps that we can take to protect ourselves and prosper! There definitely are people who can hijack your listing on Amazon, but we can take preemptive steps to make it difficult for them to do so.

In this post, I want to review what Amazon hijackers do, and how you can protect yourself and take action should something happen.

What does it mean to have your listing “hijacked”?

In short, having a listing hijacked generally means that someone is selling a counterfeit or similar version of your private label product. This is particularly frustrating to a private label seller, as we took the effort to create our own brand and product specifically so we can avoid having to compete with other Amazon sellers to earn the Buy Box.

What is the Buy Box?

Amazon will automatically designate one seller the default seller of a product. If a customer clicks the “Add to Cart” button, the seller that owns the Buy Box will get the sale (unless the customer specifically changes to purchase from a different seller). Because customers will rarely opt for a different seller of an identical product, “owning” the Buy Box is a tremendous advantage in boosting your revenue.

Hijacking example

Let’s take a look at what this actually means. I found a random example of an item that has two sellers (it should have only one seller, as it is a private label product).

When we search Amazon for “bamboo wood cutting board”, we see the following results:

And clicking through on that result, you can see that there are two sellers for these cutting boards:

If we click through to see who the two sellers are, we can compare the sellers side by side:

Based on the number of seller reviews and who created the Greener Chef brand, it looks like the original seller and the creator of the private label brand is called GREENER BRANDS. They are competing against a seller called Nakeing.

Here are the two product pages for each seller, first this from GREENER BRANDS:

And this, slightly more expensive, from Nakeing:

So in this case, Nakeing is probably hijacking the listing for these cutting boards, because they are not getting the cutting boards manufactured and imported, but instead selling a version of cutting boards that is what GREENER BRANDS created and sells.

Just a note, I do not know these brands and certainly do not know this for sure, I just wanted to use this as an example for this blog post.

So Nakeing is selling these cutting boards, which may be the exact cutting boards that are in the listing or a counterfeit version that they just send to unknowing customers. If you own the GREENER BRANDS brand, this can be a serious problem, because you are losing sales to someone who is piggybacking off of your hard work of finding a product and selling it successfully on Amazon.

Impact of hijacking

To make matters worse, an unsuspecting customer may purchase your cutting boards, but instead of buying from you, your Amazon hijacker (ie Nakeing in this example) owns the Buy Box and they receive a counterfeit version of your cutting boards! They are unhappy with their purchase, and leave a negative review on your listing! So you get a bad review for something that you don’t even sell, and this bad review could deter future visitors from not purchasing your product.

This could derail your successful product if it continues. Of course, you don’t ever want to find yourself in this position to start with, so let’s explore the precautions you can take to prevent this situation.

How to Deter Listing Hijackers

1. Monitor Your Listing Closely

They don’t call it “Amazon” for nothing–things can get wild out there! Whether you are walking through the Amazon forest, or the ecommerce superstore, heed this advice: be aware of your surroundings at all times!

Beyond just checking in on your Seller Central dashboard every day, you will want to see your listing from your customers point of view. How many sellers are selling your private label product. If it’s more than one (that one seller being you!), then you may have a hijacker situation on your hands….you don’t need to check your listing every day, but periodically will be sufficient, especially as your sales start to ramp up and others may note your success.

Additionally, if you notice any sudden dips in sales from your Seller Central dashboard, that could be an indication of something amiss.

Invest In Your Brand

Building your brand can be a great solution to deterring hijackers. You can do this in several ways.

2. Build Your Own Ecommerce Site

If you are able to create your own ecommerce channel outside of Amazon (sites like Shopify or Square Space make it easy to set up your own ecommerce store), you can avoid the riff raff of Amazon hijackers. This is a great long term strategy as well, so that you can start building your own customer base that you can contact directly, and not be fully reliant on the traffic and rules of Amazon.

Amazon offers a white label fulfillment service, so you can have customers check out completely on your site and then have the item fulfilled by Amazon. Or you can send the customer directly to your Amazon product page to check out.

3. Brand Your Products Better

If you create better branding on your product listing, and show that you have a distinct brand and logo on the actual product, and the packaging, you may deter the lurking pirate. The reason for this is because you are clearly demonstrating the brand to the customer, and if they order your product from a counterfeit seller, then it is immediately apparent that their product may not have the branding that your product should have.

So when you are taking your product photos, do your best to show off the branding on the packaging and the product itself. This is a best practice regardless, as you are investing in developing the brand and your marketing collateral, you might as well show this off to your customers!

Here’s a great example of a well-branded private label brand that I came across in the Jungle Scout Product Database:

You can see that not only do they show the brand in the product itself, the packaging, but also in the product listing and product description. Despite being a private label brand, they convey to the consumer in this niche that their product is a “brand name” product.

4. Register Your Brand with Amazon

One helpful step to protect yourself against hijackers is to register your brand with Amazon. It is a very straightforward process that I have covered before in webinars and blog posts. You can simply go to the page to register your Amazon brand and fill out some basic information, like below:

One thing that you will need to have or create is a company website, which you can do quickly and cheaply with Shopify or Square Space if you want a site to also do ecommerce transactions, or even just a WordPress or Unbounce landing page would suffice.

It is important to note, and Amazon states this clearly: “Enrolling a brand in the Brand Registry and registering as the brand owner does not prevent other sellers from selling the branded products.”

Ultimately, once you have registered your brand, you will be able to control your listing, and less likely that someone will change your product listing without consent. And if someone sells a counterfeit product, and it is proven (with photos and descriptions), then you can have the hijacker’s listing removed.

5. Contact the Seller Directly: Cease And Desist

This point is perhaps the most important, so glad that you made it here. And it is simply this: Contact the seller directly and ask them to remove the post. Yup, that simple, yet very effective.

You can contact the seller through the link on their profile, which you can access here, in their Seller Profile. This is how you get to the Seller’s Profile:

And you can contact them like this:

And when contacting them, it is best to be short, friendly, and to-the-point. Here is an example template of what I would send (we can pretend that this is for Jungle Stix), feel free to use this verbatim, or edit as you need:

Hi,

I see that you are also selling Jungle Stix. However, I have created the Jungle Stix brand from scratch, and have never resold any wholesale items to any other reseller.

I own the brand, and have not authorized you or anyone else, to sell Jungle Stix on Amazon.

If you are selling a different brand, while posturing as Jungle Stix, then you are selling counterfeit products, which is something that Amazon takes very seriously and will shut down your account without warning.

If you do not remove your product from the Jungle Stix listing within 24 hours, I will have to contact Amazon and issue a formal Cease and Desist letter. This is obviously not an ideal situation for either of us, so I hope that you take heed to this note and remove your product from Jungle Stix listing immediately.

Thank you for your prompt attention.

Greg Mercer, CEO @ Jungle Stix

And that is basically as much as you can say and then the ball is in the hijackers hands….if they do not respond or act accordingly, you will want to contact Amazon directly. And that brings us to our last action to address listing hijackers….

6. File a Complaint With Amazon

You can submit a complaint with Amazon with one form. You will have to gather your evidence, which means purchase the product from the offending seller, document all the ways in which it is counterfeit and deceitful, and submit it to Amazon.

Be as thorough as possible here, with as many photos and details as you can muster, comparing your product to the product that you received from the hijacker. Keep in mind that Amazon wants to protect its customer experience as much as possible, so if it is clear that someone who purchases a fake version of your product will not be happy with the purchase, then they will act on that. This may take time and back and forth, so not my ideal course of action.

Conclusion

Having to deal with Amazon hijackers, with questionable principles, is the unfortunate side of selling on Amazon. There will be people who want to prey on others success and turn a quick dollar, however, I think that there is too much hay to be made to worry about these people as my main priority. If you follow the steps outlined above, and continue moving forward with developing a strong brand with well-curated products and marketing strategies, your success will overshadow the hijackers who feast on the crumbs they can gather from you. Onwards!

Sharing is caring!

Founder at Jungle Scout. Loves all things FBA. Amazon Data Nerd. Caffeine Enthusiast. Happiness Fanatic. Tweet him @mercer_greg

75 coments on “ Amazon Hijackers: How to Protect Your Listing From Being Hijacked ”

Hi Greg! I also saw an article written by you on Forecastly and Empire Flippers, I think. Not sure if I already commented about this same thing somewhere else.

So about the piggybackers and hijackers. We had more than 7 of them. They were buying our products from the Amazon Warehouse and selling them as NEW under our listing!

We sent a regular ticket to Amazon customer support and gave it the title like “Amazon TOS violation”. I paste in the link to our listing page and took a screenshot of the jokers under out listing. The body says like – this seller is violating Amazon tos by selling used products as new under our listing”.

Amazon support forwarded our ticket somewhere and in LESS than 48 hours they removed them from our listing.

Hi, I’m an author with a popular listing whose books have been hijacked by FBM. How can I get it back? I called amazon to no avail as they said the sellers are legitimate

If the hijackers are selling legitimate copies of your product, there’s not much you can do.

Any idea where they got copies of your book?

The part where you referred to….

If you are able to create your own ecommerce channel outside of Amazon (sites like Shopify or Square Space make it easy to set up your own ecommerce store), you can avoid the riff raff of Amazon hijackers. This is a great long term strategy as well, so that you can start building your own customer base that you can contact directly, and not be fully reliant on the traffic and rules of Amazon.

Amazon offers a white label fulfillment service, so you can have customers check out completely on your site and then have the item fulfilled by Amazon. Or you can send the customer directly to your Amazon product page to check out.

What apps need to plug into shopify to make this happen?

I launched my first private label product 10 days ago using Jump Send. Within the first few days I noticed a new offer for my product. I proceeded with the suggestion from this article “5. Contact the Seller Directly: Cease And Desist”.

A few hours after sending the message I see that the other seller has lowered their price below mine. I’m still showing up because it looks like their listing says “will be in stock April XX”

What do you advise I do next? I’m considering “6. File a Complaint With Amazon”

But if the other seller is just buying my product off Jump Send at 99% off then reselling it, is that against any rule? If not, what’s the point of filing a complaint? Also if not, what would you suggest for next action?

HI there, is there anything you can do about it if ‘Amazon Warehouse’ is the hijacker.

I’ve written to the 2 other hijackers on my listing, but the final one is ‘Amazon Warehouse’….

I presume they’re selling on the bags which are returned by customers or something?

Thanks for any advice you can give 🙂

What if I don’t have a trademark and the hijacker is amazon prime member, what should i do in that case? He/she is selling the same product? i regret signing up for Amazon Early REVIEW program please help

I just checked and I have 4-unauthorized people selling my private label product. This is my first listing and I have only been up for two-weeks. I have read this article and all of the comments. I understand that no one else is allowed to sell my specific brand because I am the owner and creator of the brand. Do I have that correct?

What I don’t understand is how these people can be offering my product as prime? I have had my product up on a deal site for the last two weeks to start generating sales. Are people buying my product at the discounted rate than trying to resell them on my listing? Is this also illegal to do from Amazon’s TOS?

Any help would be greatly appreciated. I want to get my facts straight before I go to Amazon or send the sellers a cease and desist letter. I am not in the brand registry yet as I am working on trademarking my product.

Great article, very informative and no selling… love it! Thank you 😉

I have few items that have other sellers on it, the title has my brand name on it and pictures are mine as well. The list of other sellers is 2 pages long when you click to view. I don’t have my brand trademarked, yet but it is a well-respected brand created back in 2002 but just now on Amazon. How can I decide that they are hijackers? UPC is mine. It shows my brand + product name on title and right under “by my brand” but when you look in the buy box it is sold by and ship from another brand. Where can I read the rules… it seems confused. Please help.

This page has cleared so many my doubts about hacking. As suggested I asked hacker who hacked my products, he agreed but he says he does not see an option to release my product. He says the only solution is to delete the product.

I am newbie here. Please help

This is a great article as my product has just been hi-jacked in a sense. The only difference that I can’t understand is that of the 3 new sellers on my private label product 2 of them are FBA! I figured it was resellers who purchased my product when I launched and sold many products at 90% off. That would be easy for a buyer to resell the 1 item them purchased as FBM. I don’t understand how it can be FBA. Sounds to me like they are selling my actual product from my inventory. Can you provide me with more insight into this specific type of hijacking. Thanks.

Likely, they’re people who purchased your products via a review site. One of the unfortunate side effects of using review sites to boost rankings, I’m afraid.

“….Amazon states this clearly: “Enrolling a brand in the Brand Registry and registering as the brand owner does not prevent other sellers from selling the branded products.”…. Clearly this a BS statement. Anyone wants to sell the same product should obtain written authorization from default seller. Amazon SHOULD add this clause BEFORE hijacker post a listing. Having DEFAULT SELLERS SENDING CEASE & DESISTS or BUYING ITS OWN PRODUCTS IS RIDICULOUS!

Yeah, it’s a pain. But from what I’ve heard of big time Amazon attorneys, even the big brands have to deal with this headache.

I hope that eventually Amazon decides to draw a line in the sand and support the sellers a bit more on this issue.

I have a question.. So when I match to an existing listing which is a PL product, then I suppose I am a hijacker, right?

So If I don’t have a brand name registered yet and even if it’s in process until I get the number issued, what are my options to sell the product?

Will I be able to create my PL listing without having a Brand Registry?

Or do I need to create a match to an existing listing and just carefully select the one that is not a private label?

I just don’t want to be a hi-jacker…

You do not need Brand Registry to create a new product listing to sell as a private label seller.

Instead you would need to get a GTIN/Barcode from GS1 and then create a brand new listing for your product with this barcode. Then you create a new product listing for your product and would be the only seller on the buy box for that listing.

Private label sellers usually sell products that already exist, but do not have any patents or intellectual property restrictions. Many sellers will make improvements to a product that already exists to differentiate themselves in the market.

Many thanks,

Kym

Thanks for the info Greg (and all commenters). We’ve just become aware of a widespread hijacking issue across most of the branded products we sell on Amazon. The bit that’s confusing me is, they’re selling for upwards of double our price…so how are they winning the buy box?

I’d welcome your thoughts. In the meantime I’m going to keep on at seller support and keep gathering evidence.

I believe Amazon sets the buy box based on the average price its sold for, and sometimes not necessarily lowest. I have a book that I’m selling on my own account that I had listed for $20… but the buy box had it as $58.95. And the same seller each time! From what I’ve heard, the Buy Box is for sellers who are within 30% of the average sales price who are in relatively good standing with Amazon (seller rating, account health, etc).

I have unfortunately had this happen to me with two different hijackers in the past two weeks. I figured that I’d rather lower my price to beat them in the buy box until I send them the cease and desist letter and they hopefully get out themselves. I was able to get one out and now I am dealing with the second who haven’t left yet.

It shows that he has 10 left in stock, so I just ordered a product from him and it went down to 9. I will start the process of contacting seller support to report him once I get the product, I know nobody has ordered a total of 10, ever!

I can’t wait to get my trademark, which I’ve already applied for, so that I can have my brand page and hopefully keep this from happening….it’s very stressful dealing with hijackers. I feel I’m on the lookout all day.

Thanks for your post, sometimes I’ve felt I’m the only one this happens to! Specially when amazon seller support says that this is legal and there’s nothing they will do about it without proof.

My comment is also an observation, as well as a suggestion. I’m doing research to become a seller, and now am aware of the “highjacking” phenom. As a long time Amazon purchaser, I never even considered this when looking up things I wanted to order. but now I have knowledge. and now I have some sense of how to identify hijackers, and NOT choose to buy from them, knowing what they do to hard working people. so maybe you catch my drift here. by making Amazon USERS AWARE OF UNETHICAL PRACTICES, the PEOPLE themselves can help police this, and also put pressure on Amazon. nobody lays down the pressure more than cash customers.

You see, Amazon will only comply with what they have to legally, and rightfully so. they make money on EVERYONE’S account, wether it be a buyer, a legit seller or an unethical seller. Amazon gets fees either way.

So let the people be aware, and help make the changes that are needed.

Hi

I Started selling on amazon, i was earning good i hired an employee who was very much in need of a job, he created a list of product which were selling and he closed that listing(which has high margins), from my account i was unaware of the situation, i thought he was working for me and left the account with him, he copied all which were selling even supplier details all which i have created and my mock up images and all my design files, he started his own brand by just removing name and replaced with his. Is there anything i can do.

Man, that SUCKS. Honestly, I don’t know if there’s much you can do other than bring an attorney into it and sue the guy. You might also try reaching out to us for our seller stories to help future sellers become aware of these practices.

Hi! I want to sell a product and it has a generic brand, which is sold by a few Alibaba suppliers. A few sellers are selling this same product. I understand that I need to create my own brand (will but the MOQ is too high for the product), use my own photos (will for sure)… Could adding a small product to my main product be a way to discourage hijackers? It would show on the first picture. Unless they order this exact small product, the offer is different…

Thanks

That’s one way, for sure. In addition to that, I recommend looking for a way to improve upon the product. The easiest way to do that is through reading the reviews. Also, if it’s a product that you’re a fan of already, you may know yourself. Doing all these things will discourage hijackers, for sure.

Finally, a little more advanced method, is simply getting a trademark and entering your product in Amazon’s brand register. There’s costs associated and it can take up to 12 months to get approved, but in the end it’s worth it since you’ll have final say in what happens with your product.

Hope that’s helpful.

Is entering Brand Registry the ONLY way to prevent other Amazon sellers from selling your product? We have a problem with people stealing our product and selling it on Amazon for well below MAP price. Amazon has thus far been zero help.

Sorry to hear you are having issues with hijackers.

Brand Registry certainly is the best way to protect your product and get Amazon’s support on these issues, however it does take a while to get now as you require a registered trademark.

You can try to get Amazon to help you out without BR, but as you say results aren’t always what you had hoped for. You can also send out cease and desist letters but if there are multiple people doing this that might be a waste of time.

Other tactics some sellers use are to bundle the product and make it harder to copy whilst adding value to their own offering.

Good luck with everything and let us know how you get along!

Kym

Hi! Another seller has bought one of my products and is reselling it on Amazon as “NEW”. is he allowed to do this or does he need to mark it as “USED” or “AS NEW”?

Does the seller just have the one unit? If so, it might be a lot of effort for you to try and get this taken down for the sake of one unit. You could try sending a cease and desist notice to them, or reporting it to Amazon support. Even if they are sourcing your exact product and using your private label branding, it can still be a painstaking process to get Amazon to take action on your behalf unless you are in the Brand Registry.

I would definitely consider planning to get a trademark and entering Brand Registry in the future, if you intend to sell this product for a long stretch of time. It has many benefits, added protection being one of them, which is really useful in these situations.

Hope this helps!

Awesome tips! I am sure these tips gonna help the people from future hacking of the products listings. It is lucky to visit your blog. Thanks for sharing.

Thanks Kevin, hope that it helps to prevent more listing Hijackers!

Hi,

Thank you very much for this awesome post.

I have a question regarding case I am dealing with right now.

I have a product that I am selling on amazon under PL. I check the product I buy myself to make sure they are of good quality also I created the listing from scratch under a UPC that I purchased with photos I took. The first batch of the product I sent doesn’t have any logo on them as they were the trial initial batch.

Now I have somebody who is hijacking my listing. I emailed them and they said they will remove the listing but didn’t.

I was wondering if I can report them to Amazon. I have my brand name set as the manufacturer and I haven’t authorized anybody to sell my products.

Brand is not registered with Amazon as the brand registry option is not open.

I appreciate your advice.

Here are a few articles we did to help:

Let us know if you have any questions about it!

Greg. I need your help! Please!!

I got hijacked this week for first time from 3 sellers all “just launched” sellers I’m sure my competitors did it. They not selling the exact product, they decrease the price to very low, and I lost my buy box, and the ranking of my product due to this attack. I did almost everything you mention but : 1. didn’t succeed to brand registry cause now Amazon ask for trademark as a must requirement and it will take time till my application for trademark to be accepted. 2. I can’t take photos yet of their product cause they release their inventory slow – so it will arrive in 10 days (although I have prime)

I reported to Amazon and called them 20 times and nothing happen.

Please help.

(I’m jungle scout client and your fan!)

Sorry to hear you are having issues with hijacking. It sounds like you are doing everything right in terms of getting the trademark process underway so you can brand your product better.

The only other steps I can suggest are to continue and be really persistent with Amazon support. I know it’s not ideal but you might eventually get somewhere. I like to use the call back feature and speak to representatives on the phone, but you can also try the email support and see which you get most progress with.

Definitely persist with taking photographs of the counterfeit items too, when they arrive, so that you have evidence.

Another step you can try is step 5 in this blog post, contact the sellers directly and ask them to remove the listing.

Hope you get to the bottom of this soon!

Kym

Greg,

Do I need to register a Brand Name as a trade mark before I can use it? Did you trademark the Jungle Stix brand before selling on Amazon?

No, you do not need to trademark before you start selling on Amazon (assuming you are not using a name that is already trademarked).

Once again thanks Greg.

The email works in a minutes…

I have listed a complaint at Amazon about a hijacker listing against our product. We sell with our logo on the bottom of our products and the hijacker doesn’t. We even had a written statement from our supplier that we are the only seller they deliver to with our logo on the bottom.

We provided the images and statement to Amazon but they responded by saying it was not enough evidence. I think it’s the world upside down. I hate these hijacking lazy parasites!

Now I have a unpacking video made by a US buyer to convince Amazon.

I really think Amazon should protect their sellers much much better against this scum.

I can’t remember exactly what I searched on the other day but

I’ve searched a few more times. They seem to rank higher for ‘bamboo marshmallow SKEWERS’. Right now, you guys show up above them as a sponsored link. They appear to be the first organic result. It’s ‘Out Walkabout’ brand bidding higher than you on PPC, then Jungle Stix, then Whole Stix (no PPC). So maybe you didn´t have ppc running at the time I searched the other day…

For ‘Sticks’ you rank higher.

Ah, good call, thanks Marcel…it is is the Bamboo Marshmallow Skewers that they are ranking for above us. Thanks for the headsup. Stay tuned, there should be a post on Jungle Stix soon, also addressing the competition.

I was curious how your Jungle Stix were doing from the collaborative launch so just searched in Amazon but see that a copy-cat showed up higher than you.

They basically copied your whole idea, it seems pretty pathetic to me since you did the whole thing as a free training exercise and are giving the profit to charity. I suppose some idiot was bound to copy you. They seem pretty clueless and have zero creativity, they named their product Whole “Stix” (same spelling) and copied Whole Foods logo.

One thing I did want to bring your attention to is in their product description they copied your text exactly and left in “Jungle Stix” instead of “Whole Stix”:

Http://www. amazon. com/dp/B019YVIRAA? psc=1

5.GREAT VALUE – Get more for your money with Jungle Stix: 150 sticks per unit will last you through several seasons and many fun occasions.

Thanks for all the great info.

Marcel

Thanks for the interest and the heads up on the similar listing….we did see it pop up a little while ago, unfortunately I guess it was just a matter of time!

Curious though, what keywords do you search for when you see it rank higher than Jungle Stix? I still see jungle stix higher for “marshmallow sticks” and “bamboo marshmallow sticks”….and I am searching in Incognito in Google to avoid any personalized search results. Thanks Marcel!

Hi Greg, Very nice article.

I have tried everything to avoid hijackers and opted the ways to hijack other listing to know how they do that. I didn’t di this to hijack actually, I was trying to find the ways out.

I cam across some PL sellers who has 5/6 products in their store fronts and also Not in restricted category.

I cannot find the tab “SELL YOURS” in their listing & also if try to put their ASIN in side from my seller central I gives me a selling on this listing is Restricted. I guess they did Frustration free Packaging approved. Is it So?

Can you Pls make a Chapter on “Brand registry ” & “Frustration Free Packaging” requirements?

Some expert please reply…. Can a reseller buy the branded product at whatever price and sell same REAL BRANDED product on the IDENTICAL listing at whatever price ( nevermind the buybox, just anywhere on the listing) ? Also can the reseller modify the listing in any way? So I am NOT talking about any counterfeit product (similar product, same brand name) or replaced product (similar product, different brand name or no brand name).

I’m not an expert but I will be happy to help 🙂 Yes, many people do this and my understanding is its OK. This type of reselling is often coined “Retail Arbitrage”. If you do a search on that you’ll find a bunch of good resources.

I have the same question as mr. dean has. I have researched and found a product. I found a supplier as well. later I found same kind of product on amazon. so can I go ahead and create my own brand and listing? will that be hijacking..same style same colour with my brand and my images.

There is no room for any change or improvise. plss reply

As long as you create your own listing then this is perfectly OK 🙂

The question “is it too competitive” is very real and it’s getting worse. Many product categories are restricted, especially for new sellers. For example, it’s nearly impossible for new sellers to enter the health and personal care category. Many categories including clothing, automotive and others are highly restricted as well.

Up to 500,000 new products are listed everyday on Amazon. At some point, the infrastructure and the marketplace will be unable to support this growth. Amazon is well aware of this. In the end, I believe only the very biggest and most experienced sellers will be allowed to list products.

I have a question, I hope you can answer it for me.

If I see a product listing on Amazon and I notice that the product is selling really well, I then source out that exact same product from a manufacturer in China. I then buy the product in bulk and sell the product with my own brand name, my own photos, my own description etc.

Is that classed as me hijacking a listing? And will the seller and Amazon take action against me? Remember, it’s the exact same product but with my own brand, photos, description title.

Hope you can answer my question.

If you are selling the item on your own listing, with your own photos, etc. then this is totally OK and is what we recommend.

Some product have not registered brand with amazon but claim that they registered. Do you know how to check that?

Unfortunately I’m not sure. To my knowledge, there isn’t a way for us to check.

Here with an update just a few hours later. I sent the hijacker the warning letter and in less than an hour they responded saying that they removed the listing. I double checked and it’s GONE!! Amazing!! Thanks Greg, your so awesome that’s why I stalk all your information channels. LoL!!

That’s awesome, Charlene, thanks for sharing that!

Np Gen. And for the icing on the cake. We sold almost double our usual sales yesterday. Which seems to indicate that the hijackers were taking away a lot of our sales. I’m so grateful to the jungle scout team. Thanks again! 🙂

This is awesome! So glad it worked 🙂

Like Tom said above, branded sellers do promos. Other merchants, myself included will buy the product (if the discount is significant enough) and use CCC or Keepa to see the history. If worth reselling Amazon does allow you to resell on the branded page as long as the item is authentic. So when the branded seller asks where you bought it from, uh, I got it from you because you dropped your price to arbitrage levels, then send them a picture. I guess the branded seller could then use the angle that ok it’s not counterfeit but you’re not an authorized reseller and I own the brand. Then have your angry brother or uncle play the high powered lawyer to scare resellers away. You could also claim since it was bought from the brand owner (yourself), it is no longer new and could only be sold as used.

I am not totally sure but I believe the reseller can still sell the item as new if the package is unopened. And also Amazon owns the listing not the branded seller so the reseller has the right to sell the item on the listing because it is their “personal” purchase. The reseller does not have right to sell on other channels though. Some expert want to verify me on this?

Wow thanks Greg. We are dealing with this exact same thing right now where someone has decided to piggy back on all of our hard work to get to the top. We have already reported it to Amazon and have done a trial order and realized it is a completely unbranded product that they are selling. Amazon is taking some steps but it is slow, so we will definitely try the cease and desist letter.

Is Sundey the name of the seller by any chance? They keep hijacking my listing, then they’ll take it off, put it back, and back and forth. It’s driving me crazy! I’ve ordered their product so that I can initiate the process of getting them kicked off but with shipping from China, it might take another month or more. SO frustrating! I noticed that they have done the same with several other private label sellers so I was just wondering if it might be the same bad guys 😉

No. They are called Boamain and they are from China and we did order and confirmed that it is just a non-labelled generic version. They have almost 2000 positive feedback and its at 100%. They sell over a 100 pages worth of items and it seems as though they are all other private label sellers items that have gone un-noticed. They are running a major operation and Amazon is hesitant to accuse them of anything because of all the positive feedback. It is very frustrating. But try the letter. I tell ya, it worked in less than 2 hours.

@Dean….school of business.

If i buy a plain blue polo shirt with no branding and try to sell it as a Ralph Lauren polo shirt then its fake.

If i buy a plain blue polo shirt and put a ralph lauren logo on it then guess what…its fake

Same rules apply to both…counterfeit.

Your argument only makes sense if the branding is counterfeit. That’s now what this article is about. You create your own brand name not copy someone’s else brand name. You went off on a tangent there.

I mean “That’s not what this article is about.”

Thank you, Greg, for clearly explaining the highjacker situation and providing helpful solutions for dealing with it.

Your posts always make me feel like you truly care about us and our success. I’m sure this has a lot to do with why you’re so successful.

Hey Olivia! Sure thing 🙂 I’m really glad you were able to find it so helpful!

Great article, Greg! I have a question about a related issue…

Whenever I have a special promotion for one my brand-registered products, a seller uses multiple buyer accounts to buy multiple quantities of my product and then competes with me in selling them on Amazon (stealing the buy box 50% of the time).

So not only I lose money because of the promo, but also later through stolen buy box.

What’s the best way to stop this seller?

This is a tough one and hard to stop. How are you controlling who gets the coupons? Can you stop them from being able to take advantage of the promotion?

Unfortunately, I cannot stop or identify them before purchase. I was thinking about doing either of these 2:

1) Since I am the brand owner, I can contact them and tell them that legally I am the exclusive seller and do not authorize resale. (in “new” condition)

2) Contact Amazon and tell them that I am the exclusive seller and brand owner, so the other seller cannot list as “new”.

What do you think about either options? Which one is a better approach?

If I want to contact Amazon, should I contact seller support or seller performance?

Thank you for your post. It was very informative and very helpful. I do have a question though. I have been told by many other sellers that we are not allowed to contact another seller and request that they remove their listing. Contacting them is a violation and Amazon may remove selling priveleges for doing so. I have been unable to confirm that, yet I am not wanting to risk my account by doing so. Have you heard that?

Hm, I’ve never heard of this before but also haven’t ready through the TOS front to back. Personally, I think its OK but you may want to check for yourself.

Thanks for putting this post together. For those with multiple products like myself, I’ve automated the process by having my VA monitor the products. Some products are more threatened than others (as you mentioned, no branding on the product itself) so these are watched more closely. Usually a nice quick letter from us has them off the listing within a day. For stubborn hijackers, they will stay and the purchase route is required. People must remember you are in this for the long haul - this is just part of it. Don’t look at the purchase route as a headache but a worthwhile expense to defend your brand.

How to Leverage the Amazon Brand Registry Program to Protect Your Brand

With the rapid rise of online shopping, brands are now facing a plethora of problems that can potentially damage their brand integrity, value, identity, and reputation. They constantly have to worry about the increasing number of unauthorized sellers and counterfeiters.

Amazon was aware that brands are facing a number of issues and challenges on a daily basis. That’s why they came up with a program called Amazon Brand Registry or ABR.

The Remarkable Benefits of Amazon Brand Registry

ABR is a powerful Amazon feature that gives the brand the power to post enhanced and content-rich product pages. It also gives the brand owners increased control over their product listing.

The Amazon Brand Registry has a plethora of tools that you can use to keep yourself one step ahead of your competitors. It also has a number of amazing benefits, including:

1. Accurate Information and Up-to-Date Brand Representation

ABR gives you more control over all the product listings that use your brand name. This means that you have control over your distributors’ listing. This helps you ensure that your product information is accurate and up-to-date. This preserves your brand integrity, value, and reputation.

2. Rich Content

Brand registry has an awesome feature called Enhanced Brand Content (EBC). This tool allows businesses to post content rich product descriptions for branded ASINs. EBC allows you to use enhanced images and text placements to convey your unique brand story.

Adding enhanced brand content to your product detail pages can increase your ad conversion rate and improve your sales numbers. It can also elevate your brand equity and reputation because it enables you to present your brand in the best possible light. This also increases your credibility and solidifies your brand presence on Amazon.

3. Advanced Amazon Registry Search

One of the most amazing things about the Amazon Brand Registry is that it has an advanced search feature, making it easier for you to spot counterfeits and potential trademark infringements. It has awesome Amazon registry lookup tools, such as:

Global search – This tool allows you to search for content in different Amazon stores from around the globe in the same screen. This makes it easier for you to track your product listings in different countries such as France, United Kingdom, Canada, Spain, Australia, Netherlands, Singapore, Turkey, Japan, and China.

Bulk ASIN search – This feature helps you search for ASINs or product URLs in bulk. It improves your search efficiency and helps you quickly spot infringing content and counterfeits.

Image search – This wonderful tool allows you to identify product listings that match your logos and other brand images. This tool does not only help you identify counterfeits. It also helps you spot unauthorized sellers.

You can use all these three tools to look for counterfeits and official infringement. After you’ve completed your search, the brand registry gives you a detailed workflow on how you can accurately submit a report of a possible trademark infringement. Then, Amazon reviews your report and takes necessary action.

4. Product >No UPC (universal product code) or EAN (European Article Number)? No problem. ABR uses product ID instead of EANs or UPCs.

5. Enhanced Customer Support

ABR gives you access to an awesome and efficient customer support team that’s always ready to address your ABR-related issues and problems. This customer service team is available 24 hours a day and 7 days a week.

6. Counterfeit Protection

ABR gives brands superior protection against counterfeiters and unauthorized sellers. It allows you to report trademark violations.

Amazon registry also has an automated counterfeit removal tool that uses your brand information to carry out extra layers of predictive protections. It scans images, trademarks, and serial numbers to find and remove fake listings. Brand registry can help you find:

Product listings that incorrectly use your trademark in their titles.

Images that has your trademarked logo, but for the products that do not bear your brand name. For example, the tool could find shoes that uses the 3 stripes Adidas logo but uses the brand name “add the dust”.

Unauthorized product listings using your brand name

Resellers that are shipping from countries that do not distribute or manufacture your brand.

But more than that, ABR gives you access to Project Zero, Amazon’s anti-counterfeit program. Zero also allows you to proactively remove counterfeits using brand registry’s self-service counterfeit removal tool. We will discuss this later on.

7. Access to Premium Ad Spaces

Being a registered brand gives you access to sponsored brands. This pay per click ad type allows you to post an ad at a premium location – at the top area of the Amazon search engine results page (SERP).

Brand Registry 2.0: Strengthening Amazon’s Anti-Counterfeiting Initiatives

Amazon brand registry has been around for a while. It was initially developed to enable brands to create awesome and rich content to improve their presence on Amazon. The original version focused on giving brands control over their product listing content. It also provides UPC exemptions for established brands.

In 2017, Amazon launched Brand Registry 2.0. This is a more advanced version of ABR that makes it easier for brands to identify and remove counterfeiters.

ABR 2.0 allows you to report listing and marketplace issues such as product review manipulation and incorrect product listing information. It also allows you to submit a trademark infringement claim and escalate previous reports and cases.

To do this, you need to log in to your seller or vendor central account and go to www. amazon. com/report/infringement. You’ll then see the “allegation of infringement” page as pictured below. Only agents and trademark owners (or their representatives) are allowed to file a claim.

Once you’ve filled out the form, you will receive an infringement claim email confirming that Amazon received your trademark infringement case and that it would take a few days before they can take down the listing.

Amazon Registry 2.0 does not only protect your brand from counterfeiters, it also offers a wide array of privileges, such as the ability to add agents to your ABR account, a tool that empowers you to monitor your brand, and a dedicated support team.

Amazon Project Zero: Next Level Brand Protection

Amazon Registry 2.0 is great. But, Amazon decided to move their anti-counterfeiting efforts to the next level. On February 28, 2019, the retail giant launched Project Zero, an invite-only program that allows brands to proactively remove counterfeit items.

Project Zero is still at its early stage. For now, it has three major features, including:

Automated Protections

Powered by Amazon’s advanced machine learning technology, automated protections scan over five billion products each day to find counterfeit listings.

Product Serialization

This feature allows brands to apply unique codes to their products to make it easier for Amazon to confirm the products’ authenticity. This service is not free though. Amazon charges around $0.01 to $0.05 per item sold.

Self-Service Counterfeit Removal

With Amazon 2.0, you have to contact Amazon to report and remove counterfeit listing. The self-service counterfeit removal tool allows you to proactively remove fake listings. But, you must use this tool with caution because you can lose your brand registry benefits if you constantly make erroneous removals.

As previously mentioned, Project Zero is an invite-only program for now. But, you can join the waitlist.

How to Join Amazon Brand Registry

Before you submit your ABR application, you must secure a registered trademark for every country that you want to enroll. For now, Amazon only accepts trademarks from the following countries:

Once you have the registered trademark, sign into your vendor or seller central account. If you’re wondering how to find a registry on Amazon and how to file an ABR application, you need to go to https://sellercentral. amazon. com/brand/catalog-brand-application/create and fill up the ABR application form. You have to enter your brand name, upload an image of your product, provide your website link, and select your relationship with the brand (agent, brand owner, manufacturer, etc.). Make sure that your logo is both on your product and your packaging.

Once you’re done, you have to wait for about two hours or overnight before you can get the approval.

Final Thoughts

If you’re a brand owner, you should definitely take advantage of Amazon Brand Registry. This feature does not only help you protect your brand from unauthorized sellers and counterfeiters. It also helps you preserve your brand identity, equity, value, and reputation. Plus, it allows you to add rich content to your product detail pages. This does not only increase your sales numbers and profit. It also keeps you one step ahead of your competitors.