Amazon Best Sellers Best Social

Amazon Seller Best Practices: 4 Habits of the Best Sellers

Don’t assume that selling on the world’s largest online marketplace is an instant ticket to riches. If you don’t follow rules and adopt Amazon seller best practices, the road to success will be long and uphill.

But have no fear: We’re here to empower you to make the smartest possible decisions with your Amazon store.

That’s why we’ve put together a short list of Amazon seller best practices that you can start using today.

These aren’t the same as the in-depth Seller Best Practices that Amazon published on its site. The image below is just a small sample of Amazon’s own seller best practices, and you should definitely get to know those, too!

The best practices that follow come directly from top Amazon sellers.

The beauty of the habits we highlighted is that if you adopt just one, you’ll see positive effects right away.

Read on to see which Amazon seller best practices you already follow and which ones you should start using today.

1. Plan ahead and stay organized

Planning and organization are vital best practices for Amazon sellers because there’s so much to think about every day.

If you’re just starting out, this could mean organizing your inventory into the most logical categories on Amazon. It could also mean planning your sourcing process and organizing your supplier network.

If you’ve been selling for a while, it could mean planning logistics for shipping and inventory replenishment. For some sellers, it could also entail researching and testing third-party tools and services that can make planning and organization easier to handle in the future.

Certain times of the year, planning and organizing may involve researching products to see what’s trending for different holidays.

And all sellers should plan how to attain (and maintain) Amazon Featured Merchant status.

Sellers should also decide whether to use FBA or MFN. And, if they use FBA, they should organize a budget and plan for shipping to Amazon’s fulfillment centers.

2. Crunch numbers and analyze them carefully

Selling is a numbers game, so if you’re not a math person, you may want to hire someone who is that you trust. Without someone to calculate and analyze your costs, prices, sales figures, and profits, you risk overspending, underpricing, and leaving money on the table.

Amazon also changes its fee structure often, and you aren’t paying close attention to how it affects your inventory and pricing, your sales and profits may suffer.

One goal should be to offer free shipping if your costs allow for it, as doing so could lead to a huge increase in sales. And, if you can speed up your shipping times on top of offering it for free, your sales have the potential to skyrocket.

Use Amazon’s FBA fee calculator to see what minimum prices you need to charge in order to profit on each SKU you list.

3. Embrace new tools and technology to streamline and automate operations

Like many sellers, you may have thought you could handle every aspect of running your Amazon store.

If you’re like the majority, though, you hit a wall after a while and realize you need help.

But that’s okay: there are plenty of tools you can use to automate your workload and make it lighter. Not only can these tools free up time from your schedule, they can also handle tasks more efficiently and effectively than you or your employees could ever do because they work non-stop.

There are plenty of Amazon selling tools you can use to automate parts of your business, from your inventory management to your feedback requests and much more. And, when you crunch the numbers and compare the cost of automation with the cost of human labor to accomplish the same work, you realize just how great a deal these tools are.

In terms of Amazon seller best practices, there’s no consensus on what order you add these tools to your arsenal. For a good place to start, consider what your biggest pain points are as an Amazon seller. Then, figure out what tools will make the biggest bottom line impact in the shortest period of time.

Many sellers opt for an automated repricing tool first to handle the management and optimization of their prices. That way, they won’t have to spend hours making manual price changes, and their prices get optimized continuously 24/7.

It’s perfect for Amazon sellers looking to eliminate a tedious and time-consuming part of running their business and, at the same time, drive their listings into the Buy Box and boost sales and profits.

Take advantage of automation tools that offer a free trial to get a feel for their functionality and power before you commit to a monthly payment.

4. Cultivate deeper relationships with customers

It’s easy to blend in with other sellers on Amazon since there aren’t many ways to stand out. But that doesn’t mean there are no ways to distinguish yourself among sellers.

If you fulfill orders yourself and run into issues with customers, keep an open line of communication with them. And, always treat customers in a friendly way to build rapport and add a human element to your business.

You should also pepper your customer communications with language and imagery that distinguishes your “brand” from other Amazon sellers. Invoices, emails, and any other customer touch points you send out should have a consistent look and feel.

That will get customers to remember you in the future. And when you’re selling the same items as many other sellers, any advantage you can get is important.

17 Social Media Groups for Amazon Sellers to Join

We’ve rounded up the best-in-class, top social media leaders and groups for Amazon sellers to follow in order to help you join in on the action, take part in the larger e-commerce dialogue, and receive and share recommendations, tips, and industry information to stay up-to-date with Amazon’s ever-evolving marketplace.

Ben Fox Rubin @benfoxrubin – Ben Fox Rubin is a senior reporter for CNET News reporting breaking Amazon, e-commerce, and mobile payment news that is relevant to sellers.

Spencer Soper @spencersoper – Spencer Soper is an e-commerce reporter for Bloomberg covering the latest technologies, payment practices, market trends, and all-things Amazon.

Geekwire @geekwire – Geekwire reports tech news and commentary straight from the backyard of Amazon’s HQ in Seattle, so it is known as an immediate and accurate source of Amazon, Internet, and mobile news.

Stay on top of the latest e-commerce and marketplace trends.

Facebook Groups

Amazon Sellers Group: ASGTG

ASGTG is a forum used to share the latest seller performance news and updates as well as suggestions used to navigate and deal with Amazon suspension. It is a free support group that aims to prevent the dreaded Amazon suspension notification by keeping sellers well-informed on all relevant and impactful compliance rules and crackdowns. ASGTG rapidly exploded from a handful to thousands of sellers, including many of the top 200 Amazon sellers.

ASGTG’s helpful resources include telegram messaging with thousands of sellers, a Human Resources and Deals Group, notifications of changes in Amazon’s policies, video interviews with Amazon professionals, and seller performance tips. Click here to join ASGTG: http://asgtg. com/join-asgtg

Audience: Mainly sellers in the tri-state area, both resellers and private label sellers

Admin: Ed Rosenberg

Amazon Seller Performance

This forum deals with all Amazon suspension and compliance issues, legal matters, and information on restricted products. It aims to bridge the gap between what Amazon wants and what Amazon lets sellers know it wants.

Admin: Ed Rosenberg

The Reseller Society

The Reseller Society is a large group of Amazon resellers that discuss the cradle-to-grave process of reselling on Amazon and help each other out with general and specific questions on a wide range of e-commerce topics.

Admin: Elena Gonzalez

Wholesale Breakthrough

Wholesale Breakthrough will be your go-to group for everything related to starting, building, or improving an e-commerce-based wholesale business. All content on this page is free and interaction between group members is highly encouraged. Check out www. wholesalebreakthrough. com for more information.

Admin: Eddie Levine

Amazing Freedom – Amazon Sellers

The Amazing Freedom group is designed to be a supportive community of Amazon sellers that are driven towards improving their businesses. Both Andy Slamans & Liran Hirschkorn have sold millions of dollars of their own branded products on Amazon and they enjoy providing sellers with valuable information on how to grow private label brands.

Visit www. amazingfreedom. com/training for their free training series and

Http://amazingfreedom. com/testimonials to see what sellers have to say about using Amazing Freedom.

Audience: Mainly private label Amazon sellers or those interested in private label

Admin: Liran Hirschkorn, Nathan Slamans, Andy Slamans

FBA Master Group

This group was created to help online FBA (fulfillment by Amazon) sellers with questions, advice, and suggestions to improve their overall business.

Admin: Chris Wilkey

This group is a hub for entrepreneurs of all experience levels. The administrators focus on sharing content primarily on the selling of physical products on Amazon.

As a member of the community, feel free to share what’s new with your business (what is and isn’t working for you), ask questions of the community that may help you grow your business, and connect with other like-minded sellers to grow your businesses together.

Admin: Nathan Macallister

Amazon FBA High Rollers

The Amazon FBA High Rollers group was created for the listeners of the AM/PM Podcast (www. AMPMpodcast. com) with the mission to become the number one go-to resource for Amazon sellers. The group has been designated as a place to network with other sellers and get answers to questions about Amazon, FBA, private labeling, merchandise, and more.

Admin: Manny Coats

Amazon Sellers

This group is for Amazon marketplace sellers to share information, tips, and best practices.

If you currently sell on Amazon. com, co. uk, .de, fr, ca, co. jp, .es, .it, or if you are planning to sell on those marketplaces, this group is for you. It does not matter if you are a business or an individual. The group welcomes businesses, individuals, and those who are interested in being educated on Amazon’s platform as a whole.

Admin: Rick Fuentes, Mindi Bear

The Amazing Seller

Originally created to go hand-in-hand with The Amazing Seller podcast created by Scott Voelker, this group is angled toward Amazon FBA sellers as well as those who sell private label. Today, the group is filled with vibrant conversation focused around e-commerce, entrepreneurship, and interviews with Amazon expert sellers.

Admin: Scott Voelker

A note about Facebook Groups from Peter Kearns:

“Facebook groups can be a very good resource for learning new sales strategies, best practices for account health, and overall knowledge for selling on Amazon. That said, sellers need to be very careful with Facebook groups because there is a lot of misinformation out there that can result in getting your account suspended. My two favorite Facebook groups are Wholesale Breakthrough and Amazing Freedom – Amazon Sellers. The reason why these groups stand out to me is because the people running the groups are sellers that have extensive experience on Amazon generating positive results by doing it the Amazon way.

They follow Amazon’s terms of service and believe in building long-term businesses by implementing the right strategies and not cutting corners. They’ve also been able to continuously reinvent their Amazon business as strategies change, policies get updated, and competition increases in both wholesale and private label. They’re also incredibly generous with their time and knowledge and they’re nice people.”

Peter Kearns is an ex-Amazon Marketplace leader who managed new seller recruiting and strategic FBA for the consumables categories for nearly four years. He is an expert on Amazon policy and brand strategy and he has worked with hundreds of sellers ranging from IR-500 businesses and small home-based operations to large worldwide brands and startups. During his time at Amazon, he collaborated with sellers and brand owners to help them successfully launch on the Amazon marketplace generating more than $300 million in gross merchant sales.

LinkedIn Groups

It is evident that Twitter is a popular destination for sellers looking for real-time Amazon updates and Facebook is more of a community-based, experience-sharing space. LinkedIn groups are still a reliable resource for professionals in the same industry to share content, find answers, make business contacts, and establish themselves as industry experts.

InternetRetailing – for leaders in ecommerce and multichannel retail – This group is ideal for discovering the latest technology, systems, fulfillment, fraud, and payments solutions as well as sharing customer retention and brand loyalty strategies (46,913 members).

ECommerce Experts, #1 Group for eCommerce Best Practices – The eCommerce Experts group is a community where sellers share feedback on a wide range of topics that impact eCommerce: content marketing, social media marketing, pros and cons of certain software solutions, industry leaders, SEO, conferences, and more (106,977 members).

ECommerce Executive Network - Online, Mobile, Marketing, Analytics, Big Data, Security, Cloud, Retail – This group is tailored to executives in e-commerce, marketing, and retail. The goal of the group is to encourage discussion of topics such as e-commerce, mobile, analytics, big data, cyber security, cloud software, and more (13,970 members).

ECommerce Merchants – eCommerce Merchants is focused on helping online retailers grow their business by offering peer to peer education and partner benefits (7,098 members). eCommerce Merchants provides best practices guidance, technology and infrastructure advice, and sourcing and supplies solutions to online merchants around the world.

About the Author

Catie Grasso is a content manager at Feedvisor where she oversees and executes on the company's content strategy. She enjoys running, trying new restaurants, and traveling.

Bonus Section: The Top 5 Telegram Groups for Amazon Sellers to Join

Telegram, a cloud-based messaging app, has become quite popular among Amazon sellers as a community-based forum for discussions around various aspects of operating on Amazon. Telegram groups can have up to 200,000 members each and members can send messages, photos, and files of any tips (doc, zip, etc.) within their channels and groups.

We have compiled five popular Telegram groups for Amazon sellers to join to enable you to participate in the greater e-commerce dialogue, share best practices, and stay informed with regard to policies and requirements for selling on the platform.

This group, with nearly 3,000 subscribers, contains updates with regard to critical information for vendors selling directly to Amazon via a wholesale first-party relationship, as well as for sellers on the third-party marketplace. There does not seem to be a limit on the Amazon topics included in this group, with posts that reference shipping and fulfillment, storage, brand presence, account suspension, sales tax and VAT information, product reviews, and more.

From recommendations on how to remove specific hijackers from your listing, prevent counterfeiters from selling your items, navigate storage limits and overage, understand who can apply for the Brand Registry, see new language Amazon is using with regard to account suspension, and deal with phishing emails that are pretending to be Amazon, the news shared in this group is highly valuable, relevant, and clear.

Amazon has more than 125 private label brands of its own, with no signs of slowing down. However, instead of viewing this private label initiative as a threat, sellers should view it as an opportunity to adjust and optimize their sales strategies. This channel was created for sellers to gain a comprehensive understanding of how to establish and effectively scale an enterprise private label business on Amazon.

From brand gating and campaign strategy to packaging UPCs and barcodes and recommendations for third-party logistics providers, this thread is composed of recommendations that relate to brand protection, ASIN and category-level inquiries, search terms and ad inquiries, shipping, and fulfillment.

Sourcing products from Alibaba, the well-known Chinese e-commerce company that provides manufacturing sourcing options for businesses of all sizes, or elsewhere from China, can involve risks associated with scams and finding the right products to sell. In this group, members discuss foreign transaction fees when purchasing from Alibaba, product inspection and quality assurance company recommendations, payment options and best practices, trade insurance, and more.

Amazon Seller Fulfilled Prime is the company’s self-service fulfillment method for merchants with their own warehouses or third-party logistics providers. It grants qualified sellers the Prime badge on orders fulfilled on their own, and like FBA, requires sellers to deliver on the Prime promise and maintain the same customer-first performance metric requirements. In this group, sellers discuss how to maintain Amazon’s on-time delivery rate, UPS and FedEx shipping guidelines, requirements, and policy changes, third-party logistics providers for SFP-related functions such as label printing, effectively slicing SFP by region, and more.

This group is beneficial and advantageous for sellers looking to optimize their Amazon pricing strategy and understand the features of the following repricing options: algorithmic repricing, rule-based repricing, and manual repricing. Sellers share firsthand experiences with repricing technology and how they have used it to maximize profits, Buy Box share, and sales velocity.

Final Thoughts

Telegram’s speed and security features have helped it become a trusted mass market messaging system, in addition to the other social media platforms mentioned above. Amazon sellers can leverage social media groups and forums to gain answers and insights to selling pain points, increase their presence and exposure, and uncover best practices and strategies.

We want to hear from you! We encourage you to get in touch with us if you have other Amazon-focused social media suggestions or if you think we are missing any industry-renowned groups or accounts from this list.

Social Media Consultant Christopher Wick Hits No 1 On Amazon Best Sellers List

Christopher Wick’s recently released book, “How To Use Social Media To Grow Your Business And Make More Money”, has hit the Amazon #1 Best Seller’s List for three different categories in the USA and two categories in Canada.

Social Media Consultant, Christopher Wick shares his top social media marketing tips in his new book, “How To Use Social Media To Grow Your Business And Make More Money”.

The book officially launched on May 15, 2015 and secured the rank of #1 Best Seller status in three Amazon. com categories and two Amazon. ca categories on the day of release.

At the top of Amazon’s Best Seller section, Wick’s book beat out industry-favorite titles such as No B. S. Direct Marketing by Dan Kennedy, The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell and Guerilla Marketing by Jay Conrad Levinson.

Over-taking the three categories of Entrepreneurship & Small Business, Online Advertising and Law Office Marketing & Advertising in the United States; in addition to the two categories of Organizational Change and Market Research in Canada was a special win for Wick because the successful book launch solidified his position in the marketplace.

How To Use Social Media To Grow Your Business And Make More Money aims to provide business owners with specific strategies proven to grow business, increase bottom-line profits and time freedom.

Unlike other social media marketing books, Wick’s book is geared more towards an insider’s conversation. The goal was to depart from the typical publication style and create an engaging experience for the reader.

When asked why he believes How To Use Social Media To Grow Your Business And Make More Money is unique, Wick states, “Social media is rapidly changing our world. Unfortunately, most people do not know how to use it effectively. We change that for business owners”.

As a result of the Amazon number one best seller acknowledgments, Wick has been crowned a leading authority in online advertising for business owners and “How To Use Social Media To Grow Your Business And Make More Money” has been acknowledged by peers around the world.

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