Amazon Best Sellers Best Play Vehicles

Amazon Best Sellers

Honest reviews on best selling products at amazon

Williams Cashmere Men's 100% Cashmere Sol >

I bought this as a gift for my husband who wanted a warm, but dressier scarf. This scarf fits the bill very well. It is very soft and warm and compliments his grey wool coat well. The width is also very nice, wide enough to be cozy, but not so wide as to provide too much bulk. It is, however, a bit short. My husband is short (5'6") and doubled over it only hits him mid-chest. It is fine on him, but I would never buy it for someone over 6'.

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I got this for my husband as a gift and he absolutely loves it. Super soft and a great price.

Honest reviews on Williams Cashmere Men's 100% Cashmere Solid Knit Scarf

Very warm and quality scarf.

I bought serveral colors for my family. they are trend, warm and of very good quality

Find helpful customer reviews and review ratings for Williams Cashmere Men's 100% Cashmere Solid Knit Scarf

I got this as a gift for my sister in law and she loves it. The cashmere is pretty thick and doesn't look cheap at all. Simple and classic!

Educational Insights Wireless Eggspert

Insight's Wireless Eggspert was to be their next generation in affordable game buzzer line. The concept is solid, as can be see by their Educational Insight Eggspert product, but it falls short on the transmitter to receiver end.

This product's main attraction is the wireless Answer Buttons (buzzers) which is specified to have a 20-30' range. Unfortunately the product was shipped to me with only 3 of the six Answer Buttons working fully and the other three working intermediately. Normally I would say this is just a product defect and requested an exchange, but in this case I also found out that when activated at the same time, only the blue buzzer would ring up. i. e. if more than one buzzer was pushed it didn't matter which on came in first if the blue buzzer was pushed within a couple of seconds of the others the blue buzzer would win out.

I think this product still has great potential but Insight needs to make sure their production line units all meet the same standards as the original wired version of this product. Until this happens I can't give this product any more that one star. Hopefully in a year this will improve and I can take back this review.

I was concerned about purchasing the wireless eggspert for my classroom because of the one bad review it received. I decided to go ahead and try it out and return it if it didn't work (even though I'd have to pay 6.50 for that). It's not the most durable thing so I hope no students toss it across the room or drop it too often. It works better the closer the buzzers are to the tower. However, I put fresh batteries in and tried it out. It seemed to work fine. As far as buzzer systems go, it's cheaper than others. I have no idea how long it will last, but it seems to do the job ok.

My students love the eggspert. I used another teacher's last year that used the wires. I bought the wireless and after putting batteries in everything worked except the yellow button. I tried replacing batteries, pushing softly, then harder, nothing. I am now in the process of sending it back.

A small percentage of our most recent batch of Wireless Eggspert units has a frequency tuning issue that makes transmission difficult or impossible. This issue has been completely resolved in our newest model, Wireless Eggspert 2.4 GHz. If you are experiencing difficulty with an original Wireless Eggspert unit, please contact info@educationalinsights. com for a replacement 2.4GHz unit, which will be shipped to you in March.

Thank you so much for your patience and understanding. We apologize for any inconvenience this product may have caused you.

Mr. Walczak's class. I purchased this item because I found the wired units very enjoyable during review games. I experienced very similar problems as everyone else seems to be having. Some of the buttons just don't seem to work, only my purple button works from more than 5 feet away, but none of the others. The teacher's remote must be within 2 feet just to clear the lights. And none of the buttons work dependably. This was extremely frustrating for my entire class. Also, the lights do not come with an AC adapter, you have to purchase this separately. For this price, they really should include it. Lastly, in total, you will need 16 batteries to run everything at once. Chargable units makes more sense. This company really needs to put more effort into this product. I higly recomend people not purchasing this item.

4) NEW Kenwood KFC-1693PS 6.5" 960 Watt 3-Way Car Audio Speakers KFC1693PS

Sounds great! love the bass and vocals are clear, awesome buy and has worked great so far, worth the money for sure

This was for my middle son, he has yet to install them : ( However he seemed quite satisfied with the gift

Brother Printer Wireless Monochrome Printer

I bought this printer to replace an inkjet that just went out. For subcontract work I do I need to print manuals ranging from 10-70 pages which this laser printer is great for, I also wanted to have a copier. I cannot comment on the scanner as I rarely use this feature on any of the multi-function units I have owned.

Pros: Decent price on factory toner compared to my other inkjet. I also liked that brother has multiple models all using the same TN-420/TN-450 toners so I don't feel like it be hard to get quality factory toner in a year or two.

Network connectivity, I was able to connect to my wireless network however due to prior issues with my linksys E2000 router, none of the computers could access the printer. I have advanced tech skills and still can not get the settings right for wireless networking Vs my old WRT54G and I don't have time to dumb the router to an access point that would resolve the issue. However, the wired connection works great, all computers on the same network instantly see the printer.

I highly recommend the network printer only/ local attached drivers if you only want to print and copy because it will remove ALOT of bloatware. I also suggest to set a manual IP or static DHCP on your router to avoid any issues with the unit changing IPs.

Cons: Like other reviews I find the fan to be somewhat loud for if you had to sit next to the printer all day and listen to it not a real deal breaker but something to consider. I put the printer on the bottom part of a TV stand where there is enough room for ventilation but the wood absorbs some sound and it is in a room that out of my way.

Like most printers these days, it feels pretty plastic and I wonder about reliability of constantly opening the scanner bed. Although, the printer was on sale which made the 2yr office max warranty $15 for a little piece of mind.

I got my unit for $100 during a sale since it is normally $200, for the price I paid it was too good of a deal to pass up I still believe I would have considered the full price after using it. Starter Toner is 700 pages. $45 for 1200 page toner. and I think $70 for 2600 page. If you want a network printer that is easy to setup, prints extremely fast and can live without color (At least 95% of what I print is black text anyways). I highly recommend this unit.

There are two main reasons I chose this Brother printer over the competition. The first is that it was the only wireless laser printer brand I could find that had an LCD display. That was important to me because it allows the printer to be connected directly to a wireless network without having to be temporarily connected to a PC to do the configuration. WIthout a built-in display you would have to connect it via a cable to a computer to do the configuration using the computer's display. I wanted something that was entirely independent of a PC's display, and this one is. Second, Brother seems to be using the old business model that HP and Canon once used, which is to charge more for the printer and supply the toner/ink at a reasonable cost. These days HP and Canon practically give away their printers but their ink and toner is very expensive. I love Canon inkjet printers especially, but their ink cartridges keep getting smaller and higher priced. Next time I buy an inkjet I will definitely check out the Brother models. Laser printers are much cheaper to operate than inkjet of course, and if you compare the price and capacity of the Brother TN450 cartridge that this machine uses to the price and capacity of similar HP and Canon machines you will see that this one has them beat.

Connecting to my wireless network via Windows 7 was a breeze. I used the automatic one-push setup and had the printer online in a couple of minutes. It does make noise, but does not seem any noisier that other laser printers I have used, although I have not tried the duplex feature yet. B&W print and copy quality is excellent. I haven't tried scanning color yet, but I suspect it will be more than adequate for my needs. It has a nice 250 sheet paper drawer, much more convenient than some of the competing machines which have the paper supply sticking out the back like an erect tail. I like that it quickly goes into sleep mode to conserve power and quickly comes back online when I send a print job or press a button.

This machine prints, copies and scans, but if you need a fax machine then check out the Brother MFC7860DW. It has the same specs as this model but has an ADF on top and fax capability. It usually sells for $50-80 more than this model.

This machine is exactly what I was looking for. I just wanted a wireless laser printer that was easy to set-up and economical to use, and this printer meets both of those criteria.

This printer is a new offering from Brother and I have only had it a couple of days, but my initial opinion is that it's a pretty good printer. Set-up was easy, I have it positioned about 40' from my (very old) router on a different level of my house and connectivity so far has been flawless. I have both printed and scanned without any issues. I currently have a desktop and two laptops setup to print to this printer, again, no issues. Print quality looks as you'd expect for a laser printer and scan quality seemed good as well. On duplex printing the page does come out slightly curled, but I think that's to be expected in a printer of this size. This is my first laser printer so I have nothing to compare it to, but the noise level does not seem bad at all, I can hear it from the next room but just barely and it's totally quiet while "sleeping". Print speed is very quick, I thinks it's rated for less than 10 seconds for the first print and that seems about right, it's very quick. As I stated earlier, I have not had this printer long, but so far so good. I got this for significantly under MSRP, don't buy it for list price. I'll try to provide an update after it's been in use for a while.

I have never owned a Brother Printer before. I have always used either HP, Canon, or Epson. To my thinking, printers like those made by Brother and Lexmark have seemed to be less reliable in times past. The past 5 months have proved me wrong. This Brother is an astounding printer at a terrific price.

All features work flawlessly and print quality is outstanding for this price range. Brother have upped their game over the last 4 or 5 years and I was tempted enough (after my HP and Canon both gave up the ghost) to look elsewhere. This Brother Printer (and I still have a Canon Pixma Inkjet for occasional color needs) is just a work horse. Flawless printing in regular and duplex mode. Originally, I just hooked a USB cable to it. but then set it up (pretty easy) to Wireless via it's built in interface. Works great.

Noise: I have seen a few comments about the noise level of this printer. I find it extremely quiet. FIrst of all, it is most usually "sleeping" in what appears to be OFF position. in this mode, the printer is totally quiet. No noise at all. If I send it a print job to it wirelessly, it wakes up pretty quick.. wait. let me time: It woke up and printed a single page in 20 seconds. So, keeping the printer in standby mode is not a problem (unless 20 seconds is too long for you to wait.

The printer returns to a quiet state after another 10 seconds (after printing) and then stays in this "alert" state for about 10 minutes. It is during this time that the printer will make some noise. Quite frankly, I don't usually notice it, it is so quiet. Then the printer returns to SLEEP mode and goes totally silent. So, there really is not a noise issue at all. In fact, my HP printer was much more noisy. The fact that it is most usually in Sleep mode, means that it is almost always completely silent. (If I had read all the reviews that said this printer was too noisy, I likely would not have purchased it. And I would have lost out on a great, quiet printer).

Cost per page: I am averaging just under a penny a page to print with this. that is so much cheaper than my ink jet! I am using the "toner save" mode, however. In fact, the thought of buying another ink jet with their incredible high cost of ink was one of the reasons I bought this Brother printer.

I love that the printer takes an entire ream of paper. I just load it and forget about paper for a long time! And Duplex mode (front and back of page printing, without needing to flip the paper!) has been a great feature that I didn't have before. That too is another savings feature. The copier works fine. I haven't tried scanning with this printer yet. And the cost per page on this printer. well, that is why I purchased it. this is a money saving baby!

Cons? Yes. One. The message about LOW INK comes on too soon. Being cheap, I usually ignore these prompts until the thing truly runs out of ink. With this printer, I can print several weeks before it really runs out of ink. FYI.

UPDATE 1-15-2012: Still love this printer! I wanted to update this about the one "con" I listed. Ink. More specifically, the message that you get to change the ink ("toner low message"). My advice is to ignore it. I printed for over two months before it truly ran out of ink. Even then, I never got a single bad printed copy. No "light print jobs," no "missing lines of text." When this printer really runs out of ink (OK, toner), it will simply refuse to print. Then it is time to replace the cartridge. I replaced mine with a Brother branded High Capacity toner cartridge. at least this first time. I would love to hear comments from others who may have used cheaper 3rd party cartridges. do they work well? Or should I stick with a Brother branded cartridge? Enjoy this printer!

Update 9-1-2012: Still going strong. just replaced first full toner cartridge. I just ignore the low toner printer warnings (however, you can turn off. I turn off the STOPPING because of low toner, to do this, Go to General Settings, and then number 4. Replace Toner, set to Continue.). Wait until you see the ink not filling the page or getting streaky. Then replace. You will go months past the first low toner warning (depending on volume of printing obviously).

This is my second Brother printer and I absolutely love both of them. The duplex printing option is especially welcome after having to muck around with manual feeding to do duplex for so long (the other one is an HL-2070N).

But be careful when installing the software, as the default "Install MFL-Pro Suite" option adds a third party program called PaperPort, which started popping up ads for other Nuance software from my system tray. This is completely unacceptable for the installation of a hardware driver, especially hardware that bills itself as a professional office product.

From what I gather, PaperPort is for scanning and organizing documents like receipts and such. So if you need that functionality you might tolerate the ads. But in an office environment it's most likely not worth it.

Amazon resellers and Amazon top sellers

Partnering with Amazon

Amazon is the undoubted king of e-commerce business. It has an unparalleled reach throughout the world. The whole world uses its services for buying stuff online. But its benefits are not limited to people like us. Amazon also provides a great opportunity for companies to sell their products and market it to a wide audience.

Best Sellers in Amazon

Picture this: you have just started an online business, hoping to make money by selling your products online. But soon you find out that it’s not as easy as companies like Amazon and eBay make it look. You try hard, but fail to get the exposure and the visibility required to get people interested in the products, simply because there’s just too much competition. Now what do you do? Do you just give up? It’s not an option after investing so much time, money and resources into the business.

Amazon is the perfect partner for such businesses. Amazon lets companies use their website to sell their own products. You will have your product showing on Amazon, visible to the whole world’s shoppers. You now become an Amazon reseller. Suddenly you have just eliminated the need for marketing. Just by partnering with Amazon has enabled you to concentrate on your product quality rather than going out there and wasting your time and money again on pointless ads and other methods.

Amazon top Sellers

This method works even if you do not have a website. You can just sell the products through Amazon. Or, if you have a website and would like to sell only through that, you can choose the option of advertising throug

H Amazon. Now people will still see your products on the Amazon website, but the links will redirect to your own website, where people will be able to buy and make payments. This system has worked wonders for a number of start ups looking to get a foothold in the eCommerce segment. The Amazon top sellers always manage to sell all their stuff and make great profits through it.

Amazon doesn’t stop there; it even gives you the option of using Amazon’s system for making payments. People who have Amazon accounts can make their payments through the existing accounts and payment methods while buying from your website. And if you want to partner with Amazon right from the start and build a website, Amazon Webstore makes it easy to get the perfect one that suits your business. With smart use of these services and cooperation, anybody can get their business up and running in no time.

Posted by dddproducts12 on November 24, 2014 in Uncategorized

Everything you need to know about Amazon

Amazon is one of the most trusted online businesses. As leaders in the field of internet retailing, Amazon has the e-commerce technology and the traffic to sell your products to a global market. If you’re new in internet marketing, quickly get acquainted with the features that Amazon offers for product sales.

Today in the world of advance technology called Internet, we cannot neglect the concept of online shopping or buying online. Internet is considered to the best way of promoting your company, its ideas as well as the products which you are manufacturing. If we talk about the web stores which would assist in the promotion of the company over the internet, then the first name which comes into mind is Amazon. Amazon is the most popular and unquestionably the best Web store. In spite of there being so many competitors, why this store is in demand and has achieved the top position. This question might come in your mind.

There are several things that make Amazon different and give top place in web stores. The best Amazon resellers are those who are careful, attentive and have the precise knowledge of products and are able to satisfy the customer with the products’ benefit and usage. Make your product successful by promoting the brand, for this you should remember all the basic knowledge of the products.

Due to the product quality and price, some companies are considered to be one of the Best Amazon sellers. They are able to supply all the products to the customers in a short span. From the customers view, it is one of the best online stores, which has all kinds of products like home based, health and personal care, cell phones and accessories, automotive, toys and games, home and kitchen equipment and utensils, luggage, appliances, clothing, handbag etc in a huge collection and in all designs and sizes.

If you want to become an Amazon top seller, you have to sell maximum products quickly. In today’s highly competitive environment, this is a tough feat and really challenging. Customers should be satisfied with the products and brand which you are selling. Whether you’re selling hand painted mugs, cell phones and accessories or promoting books or any other products, you should have a complete knowledge about individual products.

If you want to be the top seller amongst your competitors, you would need to identify your customers’ needs and to choose the right products and services that fulfill their needs. Building a trustworthy relationship by delivering quality products through quality services, will make your way towards successful Amazon business. Building a trustworthy relationship is the significant factor to become a top seller. Always make sure that your item is well protected and packed that it does not get damaged. Products that are not delivered in a good condition would lead to negative attitude towards your business. In Amazon, sales alone won’t get you the top seller status, but the best customer service is necessary to maintain your level or to reach the next level.

Secrets of a Best Amazon seller

With the growth of Internet and technology, we cannot ignore the concept of online shopping or buying the basic needs and products from online shopping portal shop. Now everyone is considering the online shopping concept as it is very easy to use without wasting a single moment of your time. You can do rest of the other works during that saved time. You can save petrol money of yours as now you don’t have to go for market with your vehicles for purchasing the products which you need for use.

With the technology and online shopping you can do lots of work in a moment without any remembrance of work. Amazon best sellers are the top due to their performance and product quality. They are highly functional towards their work and are very much user friendly in work. From the customers view, it is one of the best online stores, which has all kinds of products like home based, health and personal care, cell phones and accessories, natural and organic, toys and games, home and kitchen equipment and utensils, luggage, appliances, clothing, handbag etc in a vast collection and in all designs and sizes.

Amazon, trying its level best for making their work for more and more on IT support and services for their valuable customers to use it. Take some advantage of online shopping in a quick manner without any bother. Amazon deals on quality based products, where giving the high quality products to their customers is the motive and their first priority also. For being Amazon reseller you should be very careful, attentive and precise about each product and should have the capability to make your customer understand of products and their benefits. You should brand your products and should take care of basic sort of things which may make you successful in this field.

You can visit www. dddproducts. org for more information regarding Amazon products and their benefits of using.

Amazon Best Sellers

In today’s internet dominated world, we cannot ignore the concept of online shopping or buying online products. The internet is the strong mechanism of promoting your company, ideas as well as its business products. If we talk about online web stores that would aid in the promotion of company through the internet, then the very first name which strikes in our mind is Amazon. Amazon is one of the most popular web stores. The question arises what makes it so more popular. Why store got placed in a top position, in spite of tough competition.

All the Amazon best sellers are at the top because they are user friendly and functional. These companies are good from the user’s point of view. It is making more and more IT support and services for their user to use it. In order to take full advantage, use it in a better manner. Amazon is more into the quality based product, where the quality of the product is first priority for their customers. Amazon deals or works in following fields, they are: Health & personal care, cell phone & accessories, home & kitchen, toys & games, laptops & tablets, appliances, clothing, luggage, books, beauty products etc. In other words we can say that they sell a complete series of products which one requires on a daily basis for use.

We have all heard about drop shipping, but can it be done on amazon? Yes, Amazon has a large stake in drop shipping. This means you can also acquire Amazon resellers seeking new products from online drop shippers. You can also use Amazon to warehouse your products and drop ship them for you. Amazon provides resellers a chance to market their products to a wide audience. Visit website www. dddproducts. org for more information regarding amazon services.

Best Resources for Amazon Resellers

Best Amazon Sellers

Whether you are an Amazon reseller or an ebay reseller there are certain tips which will help to increase the business profits. The churn up result of sales is increased more than 50 percent if done in a proper manner. Amazon reseller is a good strategy to have potential sales and to avail benefit rates and discounts there are millions of customers who are waiting.

There are various shop websites on internet and getting associated with the famous ones will help the business to boost up the profit margins. While thinking of being a reseller, make sure that firstly you have branded your services or products. Secondly you should have a gateway to accept the payments from PayPal payments. The third phase is to have good set of communication with the clients and the customers and be a good listener.

The fourth point is to have a very clear and a transparent refund policy, so as to avoid any kinds of issues later. Last but not the least is that there should be a link to follow threads, write comments give feedbacks by the clients and the customers. Henceforth, be an Amazon reseller and increase your business.

Be the best Amazon top sellers

To be an icon for being one of the best Amazon top sellers, is not so easy these days. There is loads of information which can be helpful in making a person successful business entity. There are millions of customers who are keen to buy products from safe online portals. Internet these days is the best way to buy or sell the best products. There are number of things which can make a business a success. But there are certain guidelines which are important for a seller to follow so that the business reaches unimaginable profits.

Firstly, understand your product properly, so that you can explain it well to the customers.

Secondly, build a strong brand and maintain the quality of the product always.

Thirdly, make sure that the payments gateways you are using are highly secure infact go for PayPal mode of payment.

Fourthly, give good customer care service to the customer possibly 24 x 7 and also make the options like reverse payment quick and easily accessible.

Fifthly, choose a good and reliable means of delivery so that product can be delivered within the stipulated and committed time period.

Last but not the least is go for survey about your product and your services, so that if in case of any problem you can track the things down.

Thus follow these simple tips and be the best Amazon top sellers

How to Become a Best Seller on Amazon

Most people are familiar with the orange “Best Seller” banner on Amazon. It shows up above product listings in search, on the product itself below reviews, and tells potential buyers that your item is popular. Getting the banner can boost your click through and conversion rate because Amazon customers rely on peer opinion and reviews to make purchase decision.

There are plenty of sellers with high-quality products near the top of their categories who don’t believe that banner is within reach, unless they spend a great deal on marketing or cut prices down to the bare minimum. However, getting the best seller banner doesn’t have to be an unattainable goal.

The #1 Best Seller banner is given to the products with the highest sales velocity combined with the best reviews in their category. That’s it.

Of course, some categories feature tens of thousands of products, many of which are listed by sellers with similar resources.

So, how do you get to that #1 spot?

Assuming you already have a quality product with good reviews, near the top of the ranking in the category, there are a few strategies you can use to become a best seller on Amazon.

Be Better on Amazon: Download our guide to Amazon Sponsored Ad PPC campaigns

Move your product into a subcategory

If your product is in a broader category, you might be competing with that aren’t necessarily direct competitors. Review your category options to see if you can move the product into a more specific subcategory. With fewer competitors, you will have an easier time of being the top selling product in that category.

Importantly, you cannot edit the category yourself unless you are currently winning the buy box for that product. Instead, you should contact Seller Support by going to Contact Us > Products and Inventory > Product Page Issue from your Seller Account.

This won’t always be an option, but it can help you a great deal, while making search more relevant to Amazon consumers. For example, if you were to move your product from a broad category with more than 10,000 products to a smaller one with just over 2,000, you could successfully increase your ranking.

Review competitor categories

Amazon users often need to list products themselves, and they don’t always choose the best categories. This can work to your advantage. Review competitor products in your category or subcategory and determine if any of them are in the wrong category or in multiple categories. Pay attention to products ranking above yours and look for any that could be in a better category.

Once you identify products as miscategorized, write down the ASIN, what category it’s currently in, and the category it should be in.

Then, from your Seller Account, go to Contact Us, choose Products and Inventory, go to Product Page Issue, Fix a Product Page, Enter ASIN, update category, and explain why.

Amazon responds to these requests promptly, and will likely move the product into the suggested category if they agree that it is in the wrong section. As a result, yours moves up in the ranking, and closer to the #1 Best Seller for that category.

Boost your product to the top of your category

The previous tactics can help you to get the best seller banner if you are already near the top of your category, but what if you’re not?

Amazon uses a combination of sales velocity, review quality, relevance, listing quality (image size, descriptions, etc.), and even consumer interaction on the page to rank best sellers.

Review your listing

Every listing on Amazon should conform to Amazon standards, including images of at least 1000 x 1000 pixels, brand information, grammatically accurate descriptions, and any details you can add that might help the consumer to make a decision. If your products don’t already conform, ensuring that they do can boost your ranking as well as your conversion rate.

Improve conversion rate

Amazon tracks every part of the consumer journey, down to mouse movements on the page. They track search to product conversions through something known as a Q ID.

For example, if you were to type “Vacuum” into Amazon search, you would see the following URL.

Then, if you were to click on a product, it would change to include a QID.

This QID tracks what you click on from that search, what you buy, and what you don’t buy. The higher your conversion rate, the higher Amazon ranks your product.

You can boost conversion by adding better pictures, adding video through Amazon vendor central, improving your product descriptions, A/B testing titles and descriptions, adding information to pictures, and finding and discussing pain points for the product. If you can communicate everything the customer wants to know, the first time they click, your conversion rate will go up.

You should also work to:

Improve the relevance of any keywords or advertising. Improve the relevance of search results, so that your product only shows up for people who are looking for it. Communicate how your product competes with competitors without mentioning competitors.

For example, if your competitor’s products have complaints, call out how your product is better than competitors in your descriptions. Let’s say you are selling a cordless vacuum cleaner and you know that your number one competitor has several complaints about short battery life. If you know that your product has a longer battery life, you could use points like “Long-lasting battery” to tell consumers that yours is better. Or, if it has the same battery, you could work around that point by bundling your version with an extra battery for a small markup.

You can boost sales conversion by offering quality images, accurate product descriptions, detailed information, and by ensuring that you have reviews and other peer assurance on your page.

Work on sales velocity

Sales velocity is the largest determining factor for achieving the best seller banner in an Amazon category. If your sales velocity outstrips that of other similarly reviewed products, you’ll be the best seller.

Use Amazon Sponsored Products / PPC to boost sales velocity. Combine variations of products into child/parent products to optimize listings and increase reviews and sales for the listing. Run sales to boost temporary velocity to get the Best Seller button so that you can maintain that sales velocity long-term.

How important is PPC? Let’s use our first search for ‘Vacuum’ as an example.

In the search, the top option is the current best seller for the listing, but the second option is a sponsored product. The seller pays to have their product listed with Amazon Sponsored Products, and it appears in the search listing regardless of organic ranking. This is crucial to achieving sales velocity, because on Amazon you need to have sales to get sales.

However, looking at the top-ranking products, you can see something else. Amazon is currently ranking a top selling product over an older model, despite the older model having several hundred more reviews. Amazon has also ranked a model with just 796 reviews over products with over 9,000 reviews. Why? Amazon tracks current sales velocity over long-term sales velocity, and the newer model is likely selling significantly faster, despite the sales on the older model.

Provide great customer interactions

While most of us know that consumer reviews play a large part in Amazon’s A9 algorithm, fewer people know that comments and consumer-answered questions play a part as well.

A quick look at the top-ranking products in this section will show you that the Dyson V8 has a lot of consumer interaction.

If you go down to comments, you’ll notice the same trend. Every review has a lot of interaction.

This product is not only making a lot of sales, it’s also generating a lot of consumer interest. Consumers are adding more information, which will boost product conversion, and Amazon is making more money off it as a result.

How to earn and encourage positive feedback

Request reviews from consumers where possible, but don’t be pushy. Check our reviews guide here. Try to interact with reviews to encourage consumer interaction. Remember, Amazon aims for engagement, not reviews. Answer product questions quickly but leave room for other customers to pitch in.

Select less competitive categories

While this product search illustrates the importance of consumer interaction, it’s also a good idea of how you can get the best seller banner, even if you’re in a competitive category. If you look closely at the product, you’ll see it’s ranking in a less competitive category than the cheaper Bissell or Dirt Devil, because the seller moved it into a specific category with less competition.

That’s important, considering there are over 20,000 vacuums listed on Amazon, but less than 255 options in the specific subcategory the V8 is ranking #1 in.

Get to the first page of results

If you want a best seller banner, getting your product on the first page of Amazon search is crucial. Once you’re there, you can take steps to optimize your category to remove products that don’t quite fit, move your product into a category with less competition, and otherwise ensure that your product has the highest sales velocity for your category. More importantly, if you already have a product near the top of your category, taking the steps to ‘clean up’ your category by requesting the removal of products that don’t quite fit could move you up in ranking in just hours.

How to Get an Amazon #1 Best Seller Badge for Your Product Detail Page

I can write this article in a single sentence, and if you’re pressed for time, you can stop after this: The way to get an Amazon #1 Best Seller badge (that little orange ribbon-like icon) for your product detail page is by selling the greatest number of products within your category over a duration that Amazon does not specify publicly.



. . . And while that sentence is indeed true, it isn’t the whole story nor does it address the value (or possible lack thereof) of the badge nor does it address what I call the Best-Seller 3C: Competition, Calculation, and Category.

The Amazon #1 Best Seller badge is precisely that: an icon displayed on the product detail page (detail page, not search results though I have noticed a few exceptions where it shows in results for an incredibly specific search) of the item that is the #1 bestseller in a category. In general, there are 100 best sellers in any category. The higher level the category (e. g., a department such as “Pet Supplies”), the more diversity and competition in the 100 best sellers; the lower level the sub-category (e. g., “Knots, Macrame & Rope Work Craft Books,” which is more specific and with a smaller audience), the less diversity and competition.

In some sub-categories, there may not even be 100 best sellers because the category is so slender. Needless to say, getting your product to be a best seller in “Toys and Games” is a different endeavor (and achievement) than getting your product to be a best seller in “Traditional British & Celtic Digital Folk Songs.” However, being the top spot in either can get you a #1 Best Seller badge.

Some Facts about Amazon Best Sellers and the Amazon #1 Best Seller Badge

Straight from Amazon: “The Amazon Best Sellers calculation is based on Amazon. com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon. com.” As is the case with the A9 search algorithm, Amazon does not publicize the formula for calculating best sellers though we do have some sense of factors involved. Bestsellers are updated hourly (sometimes there is a lag of an hour or two), which means that the top spots and the #1 badge are up for grabs hourly. When a product loses that status and badge, be it after an hour or a month, it’s gone from the detail page for good unless the product regains the spot. Ranking #1 means that a product has recently sold more than all other products in that category (or subcategory) within that marketplace. A book that ranks #1 on Amazon India but is #3557 on Amazon US will not display the badge on the American marketplace. Not all categories display the badge at all times, which is to say, if the best-seller algorithm isn’t satisfied with enough data, there will be no badge displayed in that category for that hour. Best-seller status and The #1 Best Seller badge are available to all merchants, so you’re eligible whether you are a 1P vendor on Vendor Central or a 3P seller on Seller Central (regardless of whether or not you use Fulfillment by Amazon). And remember: The badge doesn’t show up in search results, only on detail pages, so it’s not going to be there when a shopper is initially choosing your product or a competitor’s.

The Best-Seller 3C: Competition, Calculation, and Category

C1: Competition

I think that it’s clear to all sellers by now that you are likely to sell more—and to sell more at a faster pace (sales velocity)—by being a 1P wholesale vendor who sells large quantities directly to Amazon (where, in turn, Amazon is able to sell to consumers at low prices) or by being a 3P brand-registered seller using FBA. In a nutshell, Amazon rewards you when you do all of the things that make business for them easier and more profitable.

If you are in one of these brackets and your numbers (price, feedback, account health, etc.) are in good shape and your listings optimized, you are well positioned to compete and to prosper. Lower prices and “Sold by Amazon” or “Fulfilled by Amazon” are all green lights and confidence boosters for buyers, and all increase your chances of winning the Buy Box as well as ranking higher in search results and thus selling more and having a better shot at your product becoming a best seller.

There is one seller with whom you cannot really compete and win: Amazon itself. If Amazon has a private-label offering, that product will be “Amazon’s Choice” in the category and it will get some extra love in terms of placement. It will also likely be low priced and it will certainly be sold and fulfilled by Amazon. That is the recipe for a best seller and one with which you cannot compete.

But that scenario is not applicable to all categories (yet), which means that competing hard can win you best-seller status and placement and even the badge. If you do win the badge, congratulations! Do take notice (and perhaps a screenshot) because best sellers are updated hourly (via a mystery algorithm) and the badge goes away once another product in the category usurps yours.

In short, yes, you can have a best seller for an hour and lose it—all without even knowing it happened. And once the badge is gone, it’s gone unless your product reclaims the position (sadly, there is no badge for “Once was the #1 Best Seller”). So there’s getting it and there’s keeping it, which, much like the getting and keeping the Buy Box, are entirely different things.

C2: Calculation

As I wrote, the Amazon algorithm for calculating a best seller is not made public and is thus somewhat mysterious. While I can’t give you the formula, I can tell you that there seems to be industry consensus about C2: Calculation.

The algorithm for calculating a best seller seems to be historical but also takes into account predictive elements. Amazon is really good at prediction. The sales-period durations are neither fully historical (all sales since start) nor are they so brief as to account for a spike like in a product launch where the item is super-cheap and new. The emphasis is on recency within reason. Amazon Best Sellers are precisely that: the items that sell the most according to the algorithm. What will not push you toward the top spot is reviews. The Amazon #1 Best Seller badge is awarded according to sales and only to sales. Of course, reviews are indirectly correlated as without good ones (or worse, with bad ones or none at all), your sales will suffer. This is Amazon. As a seller, you can do things to increase volume and accelerate velocity (running a huge sale or promotion, aggressively running Sponsored Products Ads or Sponsored Brands Ads), but you’re not going to outsmart the algorithm in a way that is ethical or sustainable or without repercussions. Be cool and play the game as Amazon intends.

C3: Category

Not all categories are created equal as touched upon early in this article. There’s definitely more prestige, placement, and sales power in having the best seller in “Books” versus having the best seller in “Industrial & Scientific Lab Autoradiography Supplies.” That said, competition comes back into the picture as it is infinitely easier to achieve best-seller status in a small-niche super-specific subcategory such as “Cat Leashes” than it is to achieve such in a larger subcategory of “Cat Collars, Harnesses & Leashes” or the even-larger category “Cats” and the much-larger (and infinitely more populated with competition products) department of “Pet Supplies.”

So in this case (as in all product listings), if you are the purveyor of a cat leash and you are pursuing that best-seller spot, you would definitely want to list your product in “Cat Leashes” as it is the most-targeted category (shoppers looking for cat leashes who ended up here would be more likely to convert than other shoppers) and also the least-populated category. You would also want to list in more-general categories so that your product might be found more easily by someone browsing at a higher level of the category tree (rather, the CATegory tree—rimshot!)

Since most shoppers do not browse by category but instead search by inputting keywords, it behooves sellers to get granular with their categories if they want to achieve best-seller status but not necessarily if they wish to be found by browsers.

Don’t List a Product in a Loosely-Connected Category: An Example

And with that comes the temptation to pursue best-seller status or the #1 Best Seller badge by listing a product in a “loosely connected” category. For example, a pair of Bluetooth headphones (high-interest items generally) showing as the #1 Best Seller in the subcategory of “Two-Way Radio Headsets & Microphones.” It’s a stretch to say that the product is a right fit there, but the seller put it there and got the top spot and the badge in that category—but not by selling to browsers of that category, rather by selling the product generally and crushing sales of other items in the lower-interest subcategory of “Two-Way Radio Headsets & Microphones.” The item is also listed in “Bluetooth Headphones,” but it faces much more competition there.

Needless to say, I don’t advocate category reaching. I don’t advocate it for a few reasons:

It’s misleading and it’s not in the spirit of fair play. Consider a shopper who is legitimately browsing for two-way radio headsets and microphones. His or her shopping experience becomes frustrating when he or she encounters top-level products that simply are not relevant. Don’t be that seller. A frustrated shopper leaving a product detail page after not buying can actually be a strike against a product in the big-picture ranking algorithm. If users leave Amazon (without making a purchase) at a high rate after being on your page, Amazon notices that and considers it a high exit rate, a negative. Amazon also measures time on the page and picks up on incredibly short durations such as what might occur if a user is steered to a detail page that is not at all what he or she sought. So those are red flags to Amazon. No conversion for you, no conversion for Amazon, Amazon counts that against your product. Trying to game the Amazon system eventually catches up with sellers. If you are consistently taking liberties in order to stuff your products into lower-competition categories, Amazon will eventually find out. Getting best-seller status or even The #1 Best Seller Badge is not worth risking your ranking or selling privileges. If you find yourself tempted to manipulate the categories, ask yourself “Is being a best seller or having the badge for an hour (maybe longer) worth the risk?”

Don’t Confuse Legit Best Sellers with the #1 Best Seller Badge

There is no doubt that the badge has visual appeal and carries weight with customers. But it is buried on the detail page rather than in search results and it is fleeting. I’ve heard sellers refer to the Amazon #1 Best Seller badge as more appealing to ego and vanity than to buyers.

But Is the Badge Worth It?

Don’t be distracted by shiny objects. You’re not a raccoon or a magpie, you’re an Amazon seller trying to run a successful business. Work on doing the things that make your product a legitimate bestseller in its legitimate categories and don’t sweat getting the badge or holding onto it.

Focus on keywords and listing optimization and ranking in search results, focus on advertising and conversion, focus on shoppers who know what they are looking for and who choose your product because it best meets their needs and wants, and focus on customer service all the way through the sale and in the follow-up communications. Keep your eyes on the real prizes: sales, brand recognition, and customer satisfaction and loyalty. If the badge follows, all the better, but it’s not what really matters.

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