Amazon Best Sellers Best Outdoor Recreation

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Amazon Best Sellers Rank: Everything You Need to Know to Succeed

September 26, 2018

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One thing sellers often ask me about is how to improve their Amazon Best Seller Rank. But before we can discuss a few solutions, we need to have a solid understanding of what the Amazon BSR is and how it functions.

Stefan James from Project Life Mastery is stepping in to break down the basics and share some insight. We’ve worked together before and his Amazon success makes him an excellent authority on the subject!

What is Amazon Best Sellers Rank? How is Amazon Best Sellers Rank calculated? What is the difference between Amazon Best Sellers Rank and organic ranking? How can I use Amazon Best Sellers Rank to estimate sales? What tools are available to calculate sales from Amazon Best Sellers Rank?

In today’s digital world, there are plenty of ways to make money online. However, in my opinion, Amazon FBA takes the cake. Amazon is the king of e-commerce, and it continues to grow on a massive scale every day.

Amazon has become the one-stop shop for the modern-day consumer. In a study published in early 2017, 52% of people said that Amazon is now their first choice for product searches.

Not only has Amazon made consumers’ lives a lot easier, but it has also created a lot of opportunities for people to become Amazon sellers and make a lot of money. A lot of people have the desire to sell on Amazon, but when it comes to product research, they don’t even know where to start. Well, I’m here to help!

Let’s get started with some of the Amazon basics. I want to show you how just reading an Amazon product page can help you determine how often a product sells on Amazon using a little number that Amazon gives us called the Amazon Best Sellers Rank.

If you already understand the Amazon Best Sellers Rank and are looking for a powerful tool to help you estimate sales, then skip ahead to learn more about Extension:

What is Amazon Best Sellers Rank?

Amazon Best Sellers Rank is a number that each and every product in their multi-million product catalog is awarded. The rank itself is based on a number of factors, but first and foremost it represents recent sales volume for a product. In addition, every department on Amazon has its own individual best sellers ranking system, as does each subcategory. Therefore, one product can have an Amazon Best Sellers Rank of 2,000 in Kitchen & Dining while a totally different product can have an Amazon Best Sellers Rank of 2,000 in Toys & Games.

Where can I find the Amazon Best Seller Rank for a product?

Go to an Amazon. com product page. That’s the page you see when you click on a product after doing a search on Amazon. Next, you will want to scroll down to the product details portion of the page. If you’re on a mobile device, you may need to go to the product description block and click on it.

This is what you should see (I’ve circled the Amazon best seller ranking for this product):

As you can see, the Amazon Best Sellers Rank for Patio, Lawn & Garden department is currently #1,699. Furthermore, it has a Best Sellers Rank of #280 in the sub-category Patio, Lawn & Garden > Grills & Outdoor Cooking.

This means that out of the hundreds of thousands of products in Amazon’s Patio, Lawn & Garden department, this particular product is ranked 1,699th. Not too shabby!

How to see the top-selling products by their Amazon Best Sellers Rank

If you wanted to see the top products on Amazon, all you have to do is go to the best selling products page for a particular department. For example, here are the best selling Amazon products for the department Patio, Lawn & Garden:

Everything you see here is currently doing incredible sales on Amazon. You’ll find that a lot of the products on the best sellers pages are usually disposable or consumable products. Also, there’s a lot of seasonal stuff here as well, such as bug traps. In the winter it may be a completely different line-up of products such as Christmas lights, windshield deicer, or snow shovels.

What does BSR mean on Amazon?

If you’ve ever heard anyone talk about BSR on Amazon, they are referring to the Amazon Best Sellers Rank. That’s all it is!

How is Amazon Best Sellers Rank calculated?

According to Amazon, the Amazon Best Sellers Rank and subsequent lists are a good indicator of how well a product is currently selling on Amazon. It’s updated hourly and it doesn’t only reflect current sales data but historical sales data, as well.

For example, if a product has 10 units of sales in one hour but drops to only 1 unit sale the next, that doesn’t mean it will automatically drop down to a BSR that’s for products that only sell one per hour.

Let me explain what I mean with an example with some hypothetical numbers.

An example of how Amazon Best Sellers Rank works:

Pretend we have a Product A that’s currently ranked #500 in Amazon’s Patio, Lawn & Garden category. It just sold 8 products in the last hour. At the same time, we have Product B that’s currently ranked #1000 in Amazon’s Patio, Lawn & Garden category. That product sold 4 products in the last hour. In the next hour, Product A sells only 4 products and Product B sells 8 products. Logically, you’d think that the two would swap BSRs, right? In other words, product A would now be BSR #1000 in Patio, Lawn & Garden and Product B would be BSR #500 in Patio, Lawn & Garden. However, Product A‘s Amazon Best Sellers Rank goes to #550. And Product B’s Amazon Best Sellers Rank goes to #950.

The reason that the products don’t have drastic fluctuations in their Amazon Best Sellers Rank despite essentially “switching places” with their hourly sales is that Amazon’s Best Sellers Ranking system takes into account the number of historical sales the product had.

In the example above, while Product A may have dropped half its hourly sales count, it typically does an average of 8. So even a momentary drop isn’t enough to totally deplete its BSR.

What other factors does Amazon consider in its Best Sellers Rank?

Recently, some Amazon FBA sellers have noticed that when they offer their products at a discount via a promotion or a coupon, the product’s Best Sellers Ranking does not change as quickly even with high sales volume. While there is no official word from Amazon yet regarding this practice, expert suspect this factor may have been put into place to deter sellers from “gaming” the Best Sellers Ranking system using promotional giveaways to create phony sales velocity.

What is the difference between Amazon Best Sellers Rank and organic ranking?

One big thing that a lot of new sellers confuse when they first start selling on Amazon is the difference between Amazon Best Sellers Rank and organic ranking. Hopefully, after reading the information above, you understand what Amazon Best Sellers Rank is. I now want to take a moment to explain what organic ranking is and how the two are very different.

What is organic ranking on Amazon?

Organic ranking is where a product appears on Amazon’s Search Engine Results Pages (SERP) for a particular keyword. The product’s position on Amazon’s SERP has no bearing on the product’s current Amazon Best Sellers Rank. In fact, the products on the SERP are organized by what Amazon sees as the most relevant products for that search.

For example, if we did a search for marshmallow roasting sticks on Amazon, here’s what we would see on the SERP:

These six products that show up are organized by two factors: Amazon sponsored ads (also known as Amazon PPC) and organic ranking. The first three products are those that paid for ads to appear there. The bottom three are those whose products ranked organically. However, where they fall on the SERP is very different than where they rank with Amazon Best Sellers Rank:

The first organic product’s BSR is #1,672 And the next organic product’s BSR is actually better at #404. Finally, the third organic product’s BSR is still better than the first’s at #914.

Pretty wild, right? The reason for this is because Amazon sees the first product as a more relevant result when someone enters in the search term “marshmallow roasting stick” despite it not being the best seller of the bunch. This could be because the product has had better sales in the past, higher rates of conversion, or even better reviews.

Don’t mix up Amazon Best Sellers Rank with organic ranking!

Both of these values are important, but both have totally different functions. If you seek to create your own product on Amazon as a private label seller, then organic ranking is very important to you. Because the higher your product appears in the SERP, the more likely customers are going to click on it and purchase it.

Meanwhile, Amazon Best Sellers Rank is great for estimating the sales frequency of an individual product or an entire product category.

How can I use Amazon Best Sellers Rank to estimate sales?

By far, the most powerful function of the Amazon Best Sellers Rank–other than just giving you some awesome bragging rights–is using the value to predict how often a product sells on Amazon.

Consider this: say we have a product that has a BSR of #1699. And we know from our checking our own sales that a BSR of #1,699 translates to roughly 810 sales per month so long as our Best Sellers Rank stays roughly around that same value.

But just a month ago, our average BSR was #3,000 for about 30 days and we only did 510 sales that month.

However, last fall, our BSR was #500 on average for 30 days and we did 1,980 sales that month.

What can we learn from this data?

For starters, we know that if we see another product on Amazon other than ours that has a Best Sellers Rank of #3,000, that product should sell 510 products per month, or close to it. Because that’s what our own product did when its rank was #3,000.

And what about a product that’s currently ranked #500? Probably 1,980 sales per month right?

How to determine what sort of products to sell on Amazon using BSR:

Let’s say you have an opportunity to buy these two different books for $0.50 each.

The first book is Poor Charlie’s Almanack by Charlie Munger. The book sells for $59.95 on Amazon. Currently, its Amazon Best Sellers Rank in the Books department is #1,942. I know from experience that a book that has a BSR of #1,942 has 540 sales per month. That’s almost a book every hour. This means if you purchase the book and list it on Amazon at the lowest available price, in an hour you will have a sale. Literally that fast!

The second book is the old Dungeons & Dragon’s module The Tomb of Horrors. This book sells for more on Amazon at $64.99. So we’d make more profit. But its BSR is #1,256,348. That means this book only sells 2-3 copies per month. If you buy and list this book, chances are you might not see a sale for a month or maybe even longer.

So which product sounds better? Poor Charlie’s Almanack which is almost guaranteed a sale in its first 24 hours at $59.95, or the Tomb of Horrors which may take months to sell on Amazon at a marginally higher profit? Ultimately that’s your decision, but personally, I’d rather go with Poor Charlie’s Almanack!

How to estimate sales for an entire product niche.

Okay, so now you understand the basics of how Amazon Best Sellers Rank can help you make the best decision on which products to sell on Amazon. But what if you wanted to create a product that’s never existed before? There’s no way of knowing what its BSR is, right?

Fortunately, we can estimate that, too, by taking the average sales for each product on a search results page.

Pretend we’re doing a search for “marshmallow roasting sticks” again. If you checked out the Best Sellers Ranking for each product on that page, here’s what you might come up with:

Then you could find the average for each of those eight products which would be roughly 2,240. Now, going back to the data I discussed earlier–where I had a rough idea of what products in the Patio, Lawn & Garden category sell for, we can probably make the following assumptions using just a little math:

We know that products that have a BSR of #1,699 have 810 sales per month. And we know that products that have a BSR of #3,000 have 510 sales per month. Therefore, we can guess that if a product category has about probably 510 – 810 sales per month.

I know what you’re thinking! “Stefan, this seems like a lot of work.” And you’re right. It is.

Way back when I started selling on Amazon this is how everyone had to do it. Fortunately, easier ways were invented to help you do all this quickly.

In fact, you can do all of this in just a few seconds with the right tools.

How to calculate product sales using Amazon Best Seller Rank (the EASY way).

Back in 2015, estimating Amazon product sales involved a whole lot of homework: spreadsheets, calculators, and a whole lot of guessing and frustration. Fortunately, Greg Mercer of Jungle Scout created a better way. A successful Amazon seller himself, Greg created an application that could take all the information I presented to you above, automatically toss it into a spreadsheet, and immediately calculate a product category’s sales.

All at the push of a button!

Going back to our SERP for “marshmallow roasting sticks”, this time, instead of spending half a day checking out each individual product page and guestimating the sales totals for each of those products, I’m just going to click this little button here:

Once I click on that button, check out what happens:

Isn’t that amazing? It opens up a big spreadsheet that shows you the following information:

The average monthly sales for each product on the page. Plus, it gives you the average Amazon Best Sellers Rank, too. If that’s not enough, you’ve also got average sales and review counts. Plus a whole lot more!

Now, instead of spending hours and hours putting together similar spreadsheets, this program does it all for you in a matter of seconds all at the push of a button.

This Extension and it’s helped hundreds of thousands of sellers all around the world, including me!

What tools are available to calculate sales from Amazon Best Seller Rank?

All right, now you understand how the Amazon Best Sellers Rank works and how it relates to finding sales estimates on Amazon. Here are some tools to make life easier for you:

First up is Extension, which I already demonstrated for you. This powerful application is fed data from Jungle Scout’s AccuSales™ Amazon data science engine. It takes the information on each of Amazon’s Search Engine Result Pages, organizes it, averages it out, and gives you information to help you make the perfect product purchase decision.

Jungle Scout FREE sales estimator.

If you want to get your feet wet first, then consider trying out Jungle Scout’s FREE sales estimator tool. While it doesn’t estimate the sales for an entire category like the Jungle Scout Chrome Extension, it can make sales estimations simple for you if you prefer to do things the old-fashioned way.

Plus, if you want to just get a feel for Amazon and sell only a couple products at first, this might be the best way for you to go.

Jungle Scout Web App

But what if you’re not sure what to sell? That’s where Jungle Scout can help. This time, instead of finding a product to sell on Amazon using Amazon Best Sellers Rank and random searches, you can put in the Amazon Best Seller Ranks that you’re interested in targeting and reverse engineer a high sales product niche.

In addition to that, it also has tools to help you track competitor products’ daily sales, find profitable keywords, and organize the Amazon product catalog anyway you see fit.

How does Jungle Scout get its data?

Since 2015, Jungle Scout’s Amazon sales estimation tool AccuSales™ has processed millions of points of data. Then, Jungle Scout’s team of expert data scientists who have over 30 years of data science (as well as a handful of PhD’s) between them takes that data and creates the world’s most accurate Amazon sales data anywhere.

In fact, the only place that has better data than Jungle Scout’s data is Amazon itself!

Conclusion

Hopefully, now you have a better understanding of the Amazon Best Sellers Rank and how it can help you estimate product sales on Amazon. Your next step is to either use one of the tools mentioned above to start finding products that can help you get the life you want to live or learn a little bit more about the Amazon sales process. I’ve included a link below that can teach you all about How to Sell on Amazon FBA.

Stefan James is a internet entrepreneur, life and business coach, philanthropist, and world traveler. You can learn more about his awesome story at Project Life Mastery.

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Founder at Jungle Scout. Loves all things FBA. Amazon Data Nerd. Caffeine Enthusiast. Happiness Fanatic. Tweet him @mercer_greg

3 coments on “ Amazon Best Sellers Rank: Everything You Need to Know to Succeed ”

Great article. I learned a lot about Amazon BSR and organic search results. I recently self published on Amazon. Thanks

Your article was informative and I’m interested. I have a product I will private label and supply. If I want to estimate the current sales of similar products on Amazon, which tool do you recommend? We are writing the business plan and are trying to determine the size of this eCommerce market. In our case– organic fertilizers for Home and Garden. Specifically Shrimp and Crab meal.

Thanks,

Art

In this paragraph, “The reason for this is because Amazon sees the first product as a more relevant result when someone enters in the search term “marshmallow roasting stick” despite it not being the best seller of the bunch. This could be because the product has had better sales in the past, higher rates of conversion, or even better reviews.”

I wonder which product you are mentioning?. First ranking product or the best seller ranking

Amazon Best Sellers: Best Outdoor Recreation

Bandai Digimon Xros Wars Loader - Blue

Product Features

Digimon Xros Wars Series Loader

March 2011 Release

Size: 20.5 × 12 × 5.5cm

Weight: 240g

Japanese Language Only

The Digimon Xros Loader is a toy line for the Digimon Xros Wars series, created by Bandai. Unlike previous virtual pets, this features a 1.44 inch, 8-bit (256-color) LCD screen and can also be used as an MP3 player, being the first to do so. * Form teams with the Digimon you have gathered and battle with friends through infra-red * With its built-in voice recognition system, you can obtain Digimon via different sounds * Summon legendary Digimon with "DigiMemories", a form of memory card. * Can store up to 50 MP3s * Features connectivity with the Digimon Xros Arena

Digimon Xros RED

Bandai Digimon Xros Wars Loader

Product Features

Digimon Xros Wars Series Loader

October 2010 Release

Size: 20.5 × 12 × 5.5cm

Weight: 240g

Japanese Language Only

The Digimon Xros Loader is a toy line for the Digimon Xros Wars series, created by Bandai. Unlike previous virtual pets, this features a 1.44 inch, 8-bit (256-color) LCD screen and can also be used as an MP3 player, being the first to do so. * Form teams with the Digimon you have gathered and battle with friends through infra-red * With its built-in voice recognition system, you can obtain Digimon via different sounds * Summon legendary Digimon with "DigiMemories", a form of memory card. * Can store up to 50 MP3s * Features connectivity with the Digimon Xros Arena

Sony SGPT112US/S

Sony SGPT112US/S Wi-Fi Tablet (32GB)

Delivering the perfect combination of hardware, rich network services, and seamless usability, the Sony Tablet S offers a high-quality, engaging entertainment experience for your on-the-go lifestyle. It's all the great things you know from Sony--now in a tablet. Access PlayStation games, Reader eBooks, music and new release movies from Music Unlimited and Video Unlimited. And you can control your living room with the built-in universal IR remote control.

Specifications

Operating system: Android Honeycomb (3.1)

Display: 9.4-inch LED-backlit multi-touch screen (1280 x 800 pixels)

Processor: Dual-core 1 GHz NVIDIA Tegra 2

Internal storage: 32 GB

External storage: Full-size Secure Digital (SD) memory card, up to 32 GB in size (for media exchange only)

Cameras: 5-megapixel rear, 0.3-megapixel (VGA) front-facing

Connectivity: Wireless-N Wi-Fi (802.11b/g/n); Bluetooth 2.1 + EDR (with A2DP stereo audio streaming profile); IR (infrared) remote control functionality

Inputs/outputs: 1 MicroUSB, 1 headphone

Battery: Lithium-ion (5000 mAh)

Dimensions: 9.5 x 6.8 x 0.3 inches

Weight: 21 ounces

Running the latest Android Honeycomb operating system, the Tablet S features a brilliant 9.4-inch LED-backlit TruBlack display for more vibrant colors and deeper blacks. Its off-center of gravity design realizes stability and ease of grip as well as a sense of stability and lightness, offering comfortable use for hours. And it's powered by the blazing fast 1.2 GHz NVIDIA Tegra 2 dual-core processor for seamless multitasking.

You can use the Sony Tablet S's universal remote to control home entertainment devices using its integrated infrared (IR)--everything from turning on your HDTV to changing the channel and adjusting volume. It also comes with integrated DLNA functionality, enabling you to wirelessly stream music, video, and photos to large-screen TVs or home entertainment receivers.

This model of the Sony Tablet S (SGPT112US/S) comes with 32 GB of internal memory. Other features include ultra-fast Wireless-N Wi-Fi, Bluetooth connectivity with stereo music streaming capabilities, and a Sony entertainment pack that includes pre-loaded games and free access to Sony entertainment services

Get Your Game On

Sony Tablet devices are the first PlayStation® Certified tablets that provide out-of-the-box gaming with included favorites "Crash Bandicoot" and "Pinball Heroes."

All the great things you know from Sony, now in a tablet. With a comfortable design that fits easily in your hand, and a vibrant TruBlack display, enjoy a truly optimized tablet that's responsive and intuitive. Access PlayStation games, Reader eBooks, music and new release movies through Sony Entertainment Network or control your living room via the built-in universal IR remote control.

Friday, December 2, 2011

Canon EOS T2i 18MP

Canon EOS Rebel T2i 18 MP CMOS APS-C Digital SLR Camera with 3.0-Inch LCD and EF-S 18-55mm f/3.5-5.6 IS Lens

Technical Details

Style: Body + 18-55mm lens

- 18.0-megapixel CMOS (APS-C) sensor; DIGIC 4 image processor for high image quality and speed

Kit includes 18-55mm f/3.5-5.6 IS lens

- ISO 100-6400 (expandable to 12800) for shooting from bright to dim light; enhanced 63-zone, Dual-layer metering system

- Improved EOS Movie mode with manual exposure control and expanded recording 1920 x 1080 (Full HD)

- Wide 3.0-inch Clear View LCD monitor; dedicated Live View/Movie shooting button

- New compatibility with SDXC memory cards, plus new menu status indicator for Eye-Fi support

The new flagship of the EOS Rebel line, Canon EOS Rebel T2i brings professional EOS features into an easy to use, lightweight digital SLR that's a joy to use. Featuring a class-leading 18.0-megapixel CMOS image sensor and increased light sensitivity for low light photography, the EOS Rebel T2i also has an advanced HD Movie mode for gorgeous Full HD movies. Able to capture up to 3.7 frames per second, it's ready to go the minute it's picked up. Advanced Live View, a new wide-area screen, plus features like Canon's brilliant Auto Lighting Optimizer and Highlight Tone features ensure brilliant photos and movies, easily. With some of the most advanced features of any digital SLR, it's simply the best Rebel Canon has ever created.

18.0-megapixel CMOS (APS-C) sensor and DIGIC 4 Image Processor

The EOS Rebel T2i has an 18.0-megapixel CMOS sensor that captures images with exceptional clarity and tonal range and offers more than enough resolution for big enlargements or crops. This first-class sensor features many of the same new technologies as used by professional Canon cameras to maximize each pixel's light-gathering efficiency. Its APS-C size sensor creates an effective 1.6x field of view (compared to 35mm format).

ISO 100-6400 (expandable to 12800) for shooting from bright to dim light

The EOS Rebel T2i features an expanded ISO range that makes shooting possible in situations previously unthinkable without flash. With an ISO rating up to 6400 (expandable to ISO 12800), along with the DIGIC 4 Image Processor's improved noise-reduction technology, creative possibilities abound. Combine the EOS Rebel T2i with one of Canon's EF or EF-S lenses with Optical Image Stabilizer and the shooting possibilities for both movies and stills expand even further.

Wide 3.0-inch (3:2 aspect ratio) Clear View LCD monitor

The EOS Rebel T2i has a high-resolution 3.0-inch Clear View LCD monitor that features 1.04 million dots/VGA for spectacular detail. It also has the same aspect ratio (3:2) as the camera's sensor, making for clear and easy Live View composition. An anti-reflective and water-repellant coating provides a clearer and more smudge-resistant surface and screen brightness can be adjusted in 7 steps in accordance with ambient light.

New Quick Control Screen button

The EOS Rebel T2i's refined button layout includes a dedicated button that directs the camera immediately to the Quick Control screen, where it's simple to navigate among any number of settings, including ISO, Exposure and Flash Exposure compensation, drive mode, white balance, image quality and much, much more.

Improved layout with dedicated Live View/Movie shooting button

Without the need to navigate through a bunch of menus, the EOS Rebel T2i transitions effortlessly between still and movie mode. By pressing the Live View/Movie button, a situation that had required menu access with other cameras, still images can change to a movie shoot and vice versa. It's literally as simple as the press of a button.

What's in the Box

- EOS Rebel T2i Body

- EF-S 18-55mm f/3.5-5.6 IS Lens

- Eyecup Ef (Not shown)

- Wide Strap EW-100DBIII

- USB Interface Cable IFC-130U

- AV Cable AVC-DC400ST

- Battery Pack LP-E8

- Battery Charger LC-E8

- EOS Digital Solution Disk and Instruction Manuals

- "Great Photography is Easy" Booklet and "Do More with Macro" Booklet (not shown)

IPod touch 64GB 4th

Apple iPod touch 64 GB 4th Generation (White)

Technical Details

Capacity: 64 GB | Color: White

- 64 GB capacity for about 16,000 songs, 80,000 photos, or 80 hours of video

Up to 40 hours of audio playback or 7 hours of video playback on a single charge

- 3.5-inch (diagonal) widescreen Multi-Touch display with 960-by-640-pixel resolution (326 pixels per inch)

- Support for AAC, Protected AAC (iTunes Store), MP3, MP3 VBR, Audible, Apple Lossless, AIFF, and WAV audio formats, H.264, MPEG-4, and Motion JPEG video codecs in M4V, MP4, MOV, and AVI formats

- One-year limited warranty

The world's most popular portable gaming device is even more fun. Now available in black and white, iPod touch includes iOS 5 with over 200 new features, like iMessage, Notification Center, and Twitter integration. Send free, unlimited text messages over Wi-Fi with iMessage. Record HD video and make FaceTime calls. Visit the App Store to choose from over 500,000 apps. iPod touch also features iCloud, which stores your music, photos, apps, and moreÑand wirelessly pushes them to all your devices.

FaceTime. Oh, I see what you're saying.

Video calling on iPod touch means your friends can see what you're up to, when you're up to it. With a tap, you can call someone on an iPhone, iPad 2, iPod touch, or Mac over Wi-Fi. And come face-to-face with even more fun.

Tap for a more instant, instant message.

Take "LOL" to the next level and actually see friends laughing. Or bring "XOXO" to life when you blow someone a kiss from miles away. FaceTime on iPod touch makes it possible. FaceTime works right out of the box--just enter your Apple ID and email address. Or create a new email account just for FaceTime. Using FaceTime is as easy as it gets. Say you want to start a video call with your best friend over Wi-Fi. Just tap the FaceTime app and find her entry to start the call. An invitation pops up on her screen asking if she wants to join you. When she accepts, FaceTime begins. It's all perfectly seamless. And it works in both portrait and landscape. See how much fun you can have.

Two cameras make either side its fun side.

IPod touch has two built-in cameras, one on the front above the display and one on the back. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arm's length. So it always presents you in the best possible light. Which is especially handy when you're talking to someone who's more than just a friend.

Retina Display. Seeing is still not believing.

Thanks to the Retina display, everything you see and do on iPod touch looks amazing. That's because the Retina display's pixel density is so high your eye is unable to distinguish individual pixels. Which means images in games, movies, and photos pop off the screen. Text in books, web pages, and email is crisp at any size. And everything is sharper. No wonder it's called "cutting edge."

When iPod came on the scene years ago, it was all about music--and it still is. Enjoy your favorite tunes, whether it's on headphones or wirelessly over AirPlay.

More wow per inch.

Behind the screen of iPod touch, there's some serious technology going on. By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the same size screen found on earlier iPod touch models. This many pixels packed this close together--326 per inch--make graphics and text look smooth and continuous at any size. Prepare to be glued to the screen.

LED backlighting.

The Retina display includes LED backlighting and an ambient light sensor that automatically adjusts the brightness of the screen for the best viewing and battery life possible. So you can focus on more important things. Like destroying aliens.

Games + Apps. What iPod touch was made for.

It's hard to be bored when you have instant access to over 500,000 apps. Available in almost every category, they're just a tap away at the App Store. And when it comes to games and entertainment titles--over 100,000 and counting--no other platform comes close to iPod touch. Which probably explains why it's the world's most popular portable gaming device.

IOS. The world's most advanced mobile operating system.

Running the show on every iPod touch, iPhone, and iPad is iOS. It lets you browse, read, and see everything just by touching the screen. It also includes all the fun, powerful, and innovative built-in apps you use every day, many times a day. And the latest version, iOS 5, is packed with over 200 exciting new features that will make you say, "Best. iPod. Ever." Here are a few of our favorite new features in iOS 5:

IMessage

Now you can be all "I was allÉ" and "She was allÉ" all you want. Send unlimited text messages to any iOS 5 device free over Wi-Fi with iMessage.

Notification Center

You're about to beat the final boss. Now's not the time for an alert to get in the way. And it won't, thanks to Notification Center.

Game Center

Get ready to rumble. Game Center lets you play against friends and people you don't know. And it recommends new games and new opponents.

Twitter Integration

Twitter users rejoice. iOS 5 adds Twitter capabilities to Safari, Photos, Camera, YouTube, and Maps, so you can tweet directly from them.

Reminders

Forget much? Reminders can fix that for you. Create lists of things to do or remember, set a deadline, and Reminders sends you an alert.

Safari

Web articles minus the ads. What bliss. Tap the Reader button in Safari and ads disappear. Add article links to Reading List and read them later.

Photos

Photo Stream in iCloud stores all your latest photos and pushes them wirelessly to your other devices. So every pic is everywhere.

PC Free

You can activate and set up your iPod touch wirelessly, right out of the box. Without the need for a Mac or PC.

Newsstand

A magazine rack that's just for you. That's the idea behind Newsstand. Find all your publications here and even subscribe to new ones.

Game Center

Game Center on iPod touch lets you add more players to your gaming network. Invite friends to join. Then totally dominate them. See how your score ranks against your friends and other players of each game. Compare achievements. Put together a select group of friends to play with or have Game Center suggest some new friends based on the games you play. You can even choose to go up against people you don't know in a multiplayer game. So get in the game. And get your friends in it, too.

App Store

Tap App Store and you'll find over 500,000 apps--including over 100,000 game and entertainment titles. With more added every day. Thanks to iCloud, new apps you buy on your iPod touch automatically download to your iPad or iPhone. There are apps for anything and everything--from giving videos you shoot a vintage feel to letting you take on the role of a cunning secret agent. You can download them fast. Many of them are free. And all of them make your iPod touch that much more can't-live-without-able.

What's in the Box

IPod touch (64GB, White), Earphones, Dock Connector to USB Cable, Quick Start Guide

Product Description

The world's most popular portable gaming device is even more fun. Now available in black and white, iPod touch includes iOS 5 with over 200 new features, like iMessage, Notification Center, and Twitter integration. Send free, unlimited text messages over Wi-Fi with iMessage. Record HD video and make FaceTime calls. Visit the App Store to choose from over 500,000 apps. iPod touch also features iCloud, which stores your music, photos, apps, and moreÑand wirelessly pushes them to all your devices.

Condition guidelines

Assigning the correct condition to each product you list on Amazon is the first step toward providing a great customer experience. It is important to make a careful assessment of your product before specifying its condition.

For information about selecting a condition for your product, see Selecting Conditions.

General condition guidelines

The following guidelines apply to all product categories unless otherwise indicated in the Category-Specific Condition Guidelines:

Just like it sounds. A brand-new item. Original manufacturer's warranty, if any, still applies, with warranty details included in the listing comments. Original packaging is present for most New items but certain items like shoes may be re-boxed.

A pre-owned product that was inspected and tested to work and look like new by an Amazon-qualified supplier (a seller or vendor) or by Amazon. The product has minimal to no signs of wear, no visible cosmetic imperfections when held 12 inches away, and may arrive in a brown or white box with relevant accessories that may be generic. The product comes with a warranty giving you a replacement or refund within 90 days of purchase if the product does not work as expected. A selection of products are eligible for the Amazon Renewed Guarantee. Any exceptions to this condition description will be mentioned on the product detail page.

A product that was inspected and graded by a qualified supplier (a seller, vendor, or by Amazon) in working condition with no structural imperfections that could impact the functionality. The products may be packaged in a generic box and come with relevant accessories as expected for a new product. Any exceptions to this condition description will be mentioned on the product detail page.

Used - Like New or Open Box:

An item in perfect working condition. Original protective wrapping may be missing, but the original packaging is intact and in good condition with minor damage possible. Instructions are included.

Used - Very Good:

A well-cared-for item that has seen limited use and remains in good working condition. The item may show some limited signs of wear with small scratches or cosmetic blemishes. Item may arrive with damaged packaging or be repackaged and could be missing some accessories. Missing accessories are clearly defined for each item.

Used - Good:

The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts or accessories such as screws (in the case of furniture) or an instruction manual.

Used - Acceptable:

The item is fairly worn but continues to function properly. Item may arrive with damaged packaging or be repackaged. Signs of wear can include aesthetic issues such as scratches, dents, and worn corners. The item may have identifying markings on it or show other signs of previous use. Item may be missing some parts or accessories such as screws (in the case of furniture) or a mouse or USB cable (in the case of a laptop).

Unacceptable and prohibited items

Items in any of the following conditions are unacceptable for listing on Amazon:

Item is not clean, including signs of mold, heavy staining, or corrosion. Item is damaged in a way that renders it difficult to use. Item is missing essential accompanying material or parts. This does not necessarily include instructions. Item requires repair or service. Item was not created by the original manufacturer or copyright holder. This includes copies, counterfeits, replicas, and imitations. Item was originally distributed as a promotional copy, promotional bundle, product sample, or advance reading copy. This includes uncorrected proofs of in-print or not-yet-published books. Item has passed the expiration date (includes "best by" and "sell by" dates), has an unacceptable portion of its shelf life remaining, or the expiration date has been tampered with or removed. Item is prohibited for sale on Amazon.

For more information about prohibited products, see Restricted Products.

Only full retail versions of software may be sold on Amazon. See Software & Computer Games for a list of software products that are prohibited for sale on Amazon.

Category-specific condition guidelines

The following category-specific condition guidelines should be used as indicated in addition to or in place of the general condition guidelines.

Acceptable rental condition means:

No water damage (wavy, swollen, discolored, crinkled, stains, or rings) No broken spine or binding Cover is not torn or taped No missing, torn, or loose pages No burns, fire, or smoke damage No strong odor of any kind (including musty odor, cigar or cigarette odor) No excessive writing or highlighting

Musical instrument rentals:

Acceptable rental condition means:

No functional imperfections that could impact instrument's playability Carrying case and accessories are not missing May not be in original packaging

Books – New and Used

In addition to the general condition guidelines, apply the following guidelines to new and used books:

New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached may not be listed as New condition. Used - Like New: Item may have minor cosmetic defects (such as marks, wears, cuts, bends, or crushes) on the cover, spine, pages, or dust cover. Dust cover is intact and pages are clean and not marred by notes. Item may contain remainder marks on outside edges. Item may be missing bundled media. Used - Very Good: Item may have minor cosmetic defects (such as marks, wears, cuts, bends, or crushes) on the cover, spine, pages, or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media. Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Unacceptable: Has missing pages and obscured or unreadable text. We also do not permit the sale of advance reading copies, including uncorrected proofs, of in-print or not-yet-published books.

Books – Collectible

To be considered collectible, a book should be unique in a way that could reasonably be assumed to increase the book's value to a collector:

First editions and first printings Signed, inscribed, or scarce copies Advance reading copies and uncorrected proofs of out-of-print books

Collectible books do not include the following:

Uncorrected proofs of in-print or not-yet-published books Former library books Remaindered books Book club editions

The General Condition Gu >Collectible - Like New: All pages and the cover are intact. The dust jacket is intact, if applicable, with no noticeable or very minor nicks or flaws. Spine has no signs of creasing. Book may have very small but virtually unnoticeable flaws. Collectible - Very Good: Pages are intact and not marred by notes or highlighting. Spine shows no sign of creasing. Dust jacket, if applicable, shows signs of some rubbing or chipping. Collectible - Good: All pages and the cover are intact, including the dust jacket, if applicable. Spine may show signs of wear. Generally, books in Good condition are not considered to be collectible grade. Collectible - Acceptable: A readable copy showing significant wear. Dust jacket may be missing. For all but the rarest items, books in Acceptable condition are not considered to be collectible grade.

Music – New and Used

Music formats include vinyl, magnetic tape, and disc.

If you are listing a club edition against the detail page for the standard edition, use the listing comments to indicate that your item is a club edition. For more about listing club editions, see the exception under Matching product offers inaccurately in Prohibited Seller Activities and Actions.

CDs and cassettes must be sold with a protective jewel or cassette case. You may substitute newer packaging when a jewel or cassette case is damaged, but you may not substitute copied cover art or liner notes for the originals.

In addition to the general condition gu >Used - Like New: The jewel case, cassette case, or album cover has no scratches or scuffing. Cover art, liner notes, and inclusions are in perfect condition. Packaging may have a remainder cut-out, which should be noted in the listing comments. Used - Very Good: The packaging, cover art, liner notes, or inclusions may show limited signs of wear. Used - Good: The item or packaging may have identifying markings from its owner. Used - Acceptable: The item plays perfectly but is otherwise the worse for wear. Packaging and inclusions may be damaged, marked, or missing. Note any missing items in the listing comments.

Music – Collectible

To be considered collectible, the item should be unique in a way that increases value for a collector, such as signed, inscribed, scarce, or unique characteristics such as special pressings, unusual aesthetics (colored vinyl), or limited edition packaging.

Seller comments for collectible music should include the following:

Further detail on condition or completeness of item and packaging Notes about the presence of signatures, inscriptions, or other personalization

Make sure you describe your CDs, MCs, and records accurately. An accurate product description increases buyer satisfaction. Should an item have an obvious cosmetic flaw, sellers are strongly encouraged to make a note in the comments field. The presence of remainder marks or cut-outs should always be noted in comments. Recopied media is not permitted. CDs with surface scratches may be listed as Good or Acceptable, subject to the above guidelines, as long as the quality of the playback is not affected.

Electronics, Camera & Photo, and PC

You may be required to obtain approval to list certain products in the Electronics category. For more information, see Categories Requiring Approval.

See Selling International Camera & Photo Products for specific listing policies on international version products.

Software & Computer Games

You may be required to obtain approval to list certain products in the Software & Computer Games categories. To submit a request to sell restricted products in Software & Computer Games, please contact us.

Only full retail versions of software may be sold on Amazon. The following types of software are prohibited for sale:

Copied or duplicated software, in any format OEM software Back-up copies Fulfillment software Promotional software Beta (pre-release) copies Unauthorized freeware or shareware Academic software requiring pre-purchase verification

In addition to the General Condition Guidelines, please apply the following guidelines to Software & Computer Games.

New: Includes the original Universal Product Code (UPC). Used - Like New: The box and jewel case are pristine, with no signs of wear. UPC should be visible. Used - Very Good: Outer box may be damaged or come repackaged. Jewel case shows no signs of wear. Disc may have up to 1cm marking but is in great working condition. Used - Good: Outer box may be damaged or come repackaged. Jewel case may have small cosmetic damages. Disc may have up to 1.5cm marking but is in great working condition. Used - Acceptable: Original UPC, the original jewel case, or both are missing. Disc may have markings greater than 1.5cm but is in great working condition. Unacceptable: See the list of prohibited software and computer games earlier in this section.

For more information about listing software for sale on Amazon, see Selling Software.

Cell Phones & Accessories

For more information on listing products in this category, see Selling Cell Phones & Accessories.

Before shipping a used or renewed cell phone to a buyer, you must do the following:

Cancel the existing account associated with the phone. Remove the SIM card from the phone, if present. Clear the phone's memory and restore the default settings.

Personal Computers

Before selling a computer on Amazon, you must restore the computer's hard drive and any software on it to its original state in one of the following ways:

Use the Restore discs included with the computer. Reformat the computer's hard drive and reinstall the original software.

Include in your shipment any documentation provided with the computer itself and any software installed on the computer.

You must comply with the terms of any software licenses or other agreements governing any software on the computer. This includes any restrictions on transferring software or retaining copies of any software.

Consumer Electronics

You may be required to obtain approval to list certain products in the Electronics category. For more information, see Categories Requiring Approval.

Toys & Games - Collectible

Collectible toys and games must be rare, exclusive, one-of-a-kind, or otherwise unique.

The general condition guidelines do not apply to Collectible Toys & Games.

Use the following condition types for Collectible Toys & Games:

Collectible - Like New: An apparently untouched item in perfect condition. The original protective wrapping, if any, may be missing, but the original packaging is intact. There are absolutely no signs of wear. Suitable for presenting as a gift. Collectible - Very Good: A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and undamaged but may show some signs of wear. Collectible - Good: Item shows wear from consistent use, but it remains in good condition. The original instructions are included and in acceptable condition. The item may be marked, identified, or show other signs of previous use. The item works perfectly and is in good shape overall.

Home & Garden

All Home, Kitchen, Garden and Large Appliances equipment, whether new or used, must be safe (that is, there is no risk that the equipment will cause death, personal injury, or damage to property) and, where applicable, come with the standard plug for the country where they are sold. The seller must have used and renewed equipment tested by an expert prior to listing to verify that it is safe. You must not list any product that has been the subject of a product safety recall.

What we will not accept for sale on Amazon:

Items that do not work perfectly in every regard or are damaged in ways that render them difficult to use Items not manufactured or printed by the original manufacturer and for which essential accompanying material is missing (this does not necessarily include instructions) Consumable items where any part has been used Products that require repair or service Products whose commercialization is prohibited under the applicable law (for example, some cutlery products) Unclean items are not acceptable

Ink and Toner Cartridges

All ink and toner cartridges should be listed as New, with "Remanufactured," "Compatible," or "Refilled" in the Title field.

See also Office Products.

Video, DVD & Blu-ray Discs -- New and Used

We suggest that you list videos and DVDs at a price that is the same as or lower than the Amazon price.

Collectible videos and DVDs

Must be rare, out of print or otherwise unique--you will have an opportunity to say why your copy is collectible.

New videos and DVDs

A brand-new, unused, unopened video or DVD in perfect condition in its original packaging and with all original packaging materials included.

What we will not accept for sale at Amazon: Video or DVD recordings not created by the copyright holder, including recopied media in any form. In addition, promotional media is prohibited for sale through Amazon, as are recordings in which any aspect of the film is missing or obscured.

Please note: 18-certificate videos or DVDs can only be listed if the seller is at least 18 years of age.

Rental DVD and Blu-ray discs are only permitted for sale on Amazon in Used condition. If you are listing a rental DVD or Blu-ray disc edition against the detail page for the standard edition, use the listing comments to indicate that your item is a rental edition. For more information about listing rental editions, see the exception under Matching product offerings inaccurately in Prohibited Seller Activities and Actions.

In addition to the general condition gu >Used - Like New: Any codes for digital copies or downloadable content must be included and unused. Used - Very Good: Case may be damaged or come repackaged. Disc may have up to 1cm marking but is in great working condition. Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition. Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner notes, or other inclusions may be marked, or one or all of these items may be missing.

Video, DVD & Blu-ray Discs -- Collectible

To be cons >Signed or inscribed Scarce

Seller comments for collectible media may include the following:

Further detail on condition or completeness of item and packaging Presence of signatures, inscriptions, or other personalization

Video Games

You may be required to obtain approval to list certain products in the Video Games category. For more information, see Categories Requiring Approval.

In addition to the general condition gu >New: Unless specified in the product title, all new video game items are assumed to be in full retail packaging. Bulk, plain white box, or other types of packaging are not allowed unless specifically called out in the product title. Used - Like New: Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Used - Very Good: Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Used - Good: Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Used - Acceptable: It must be noted whether the box or instructions are missing in the condition notes field. Activation codes for bonus online content may be missing or expired. Product may not include downloadable content. Unacceptable: Video games without essential accompanying material are not permitted. This does not necessarily include the box or instructions.

Tools & Hardware

To sell a product as New in the Tools & Hardware category, the product must be unopened in its original packaging. All original accessories must be intact in the package, and manuals included.

If the original packaging is missing or opened, you must list the product as Used even if the product appears unused. You can clarify the condition of the product and packaging in the condition comments.

Used - Like New: Item will come in pristine, original packaging. No cosmetic damages are present. All parts and accessories are present and item is functioning. Used – Very Good: Item may be repackaged. Packaging may have slight cosmetic damage. Glass housing or wrist strap may have scratches that are less than 4”. Parts and accessories are present and item is functioning. Used – Good: Item may be repackaged. Packaging may have slight cosmetic damage. Glass housing or wrist strap may have scratches that are less than 10”. Some parts and accessories are missing but item is functioning.

To ensure that customers are able to buy with confidence from all sellers on Amazon, sellers must be pre-approved to sell products in the Watches category. For more information see Categories Requiring Approval.