Amazon Best Sellers Best Needlework Supplies

[Step by Step Gu > Filed in Amazon, Case Studies, Niche Research by Chelsea Baldwin on April 14, 2016

There's two reasons why you'll be reading this post:

You have Picked your niche already and now need to know which (Amazon) affiliate products to sell that will make you money.

Or you're simply looking for hot selling Amazon affiliate products so you can then turn those products into your niche.

You're in the right place.

Simply by checking out your own personal Amazon book suggestions and researching how well their overall product rank is when it comes to Amazon sales.

And so if you're into selling books, you'd probably already have a few items to add to your site's product list.

Which is why in this post you'll uncover what the other Amazon's best-selling products in your discovered niche are.

Simply by following along with our step by step guide.

So you can maximize your profit, by selling the things that people are 100% interested in buying, instead of just guessing at it.

Because when you know the best selling Amazon products in your niche you can promote them and be sure they'll sell. (See more Niche research Posts here)

The first thing for you to do is go to Amazon. com right now.

So you can follow along step by step with me as you go through this post.

And at the end we'll both have found the best selling products in our niche.

Which we can start promoting on our sites and making affiliate commissions from.

Well if you've opened Amazon. com up already.

Then let's do it.

( RELATED : Discover the “secrets” to being a successful Amazon Affiliate in NicheHacks Insider)

What You'll Learn

Where to find Amazon's best seller list and why it matters.

How to narrow down the main list to your specific niche so you get the REAL products your audience want.

How to double-check if the products listed are a good fit for your site.

Where to find complementary products that also sell well so you can maximize your income.

To discover 200+ profitable niche markets click the image below now.

1. Start With the Best Sellers To Find Your Most Profitable Products

Amazon makes finding the best-selling products site-wide and across all their niches incredibly easy.

The first thing you need to do though, is open the Amazon Best Sellers Page. ( Accessories > Darkroom Supplies > Chemicals.

But when I click on the product to look at the description and read the reviews, I see this:

It's primarily listed as a hair dye and people are talking about using it to tint their eyebrows. not their pictures in a dark room.

Even if this chemical can be used in a dark room (I have no idea)

It's probably best to avoid listing on your site unless you're positive that 100% of your readers are total photo connoisseurs and already know what you're talking about.

In which case, such a tutorial probably wouldn't be necessary for them.

Product number two on Amazon's Best Seller List for this category though, is right on the money:

Beyond the few off-handed comments on how well this product also works as a cleaner for showers and gravestones (you never know what you'll find on the internet)

Everything about this product listing yells photography. which is what you want.

To discover 200+ profitable niche markets click the image below now.

5. Make Sure It Meets Certain "Easy-to-Buy" Criteria

This criteria may not apply if you're intentionally advocating an expensive product.

But if you're trying to get your readers to fill up their Amazon shopping carts and buy everything you suggest, try sticking to this criteria for the top-selling products you choose:

A price of $50 or less Less than 3 pounds in weight

While these items may be important purchases, a lower price and smaller size make them easier to purchase on a whim and don't require a lot of thought towards the justification of their purchase.

( RELATED : Learn how to profit from the Amazon Affiliate Program with NicheHacks Insider)

6. Check Out the "Also Bought" Section

Amazon is really, really good at selling.

So every time a customer checks out a product, they have a section directly underneath the product description showing related products that make nice complements to the product currently being considered.

This encourages more shopping and higher checkout values.

For you, though, it can be a great way to Suggest product pairings in conjunction with the best-selling products you're talking about on your site.

Beyond the chemicals, this also bought section suggests lots of hardware needed for darkroom development. a goldmine if you're putting together a how-to tutorial on the subject.

And even though the products shown might not be "bestsellers" themselves, you know that they are good enough products that lots of people within your niche are still buying them anyway, so they're worth listing.

You've just found a selection of best selling Amazon products in your niche.

Find More Desirable Products to Sell

If you've got a niche site making money from Amazon already, I'm sure you've already found some decent products to promote.

(You can check out our Members area if you don't have a niche yet, and check out the 150+ niche reports we have there with 6 new being added every month)

But when go go the route of starting from Amazon's Best Seller list, do you find anything else that should be on your product promotion list?

How to Get an Amazon #1 Best Seller Badge for Your Product Detail Page

I can write this article in a single sentence, and if you’re pressed for time, you can stop after this: The way to get an Amazon #1 Best Seller badge (that little orange ribbon-like icon) for your product detail page is by selling the greatest number of products within your category over a duration that Amazon does not specify publicly.



. . . And while that sentence is indeed true, it isn’t the whole story nor does it address the value (or possible lack thereof) of the badge nor does it address what I call the Best-Seller 3C: Competition, Calculation, and Category.

The Amazon #1 Best Seller badge is precisely that: an icon displayed on the product detail page (detail page, not search results though I have noticed a few exceptions where it shows in results for an incredibly specific search) of the item that is the #1 bestseller in a category. In general, there are 100 best sellers in any category. The higher level the category (e. g., a department such as “Pet Supplies”), the more diversity and competition in the 100 best sellers; the lower level the sub-category (e. g., “Knots, Macrame & Rope Work Craft Books,” which is more specific and with a smaller audience), the less diversity and competition.

In some sub-categories, there may not even be 100 best sellers because the category is so slender. Needless to say, getting your product to be a best seller in “Toys and Games” is a different endeavor (and achievement) than getting your product to be a best seller in “Traditional British & Celtic Digital Folk Songs.” However, being the top spot in either can get you a #1 Best Seller badge.

Some Facts about Amazon Best Sellers and the Amazon #1 Best Seller Badge

Straight from Amazon: “The Amazon Best Sellers calculation is based on Amazon. com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon. com.” As is the case with the A9 search algorithm, Amazon does not publicize the formula for calculating best sellers though we do have some sense of factors involved. Bestsellers are updated hourly (sometimes there is a lag of an hour or two), which means that the top spots and the #1 badge are up for grabs hourly. When a product loses that status and badge, be it after an hour or a month, it’s gone from the detail page for good unless the product regains the spot. Ranking #1 means that a product has recently sold more than all other products in that category (or subcategory) within that marketplace. A book that ranks #1 on Amazon India but is #3557 on Amazon US will not display the badge on the American marketplace. Not all categories display the badge at all times, which is to say, if the best-seller algorithm isn’t satisfied with enough data, there will be no badge displayed in that category for that hour. Best-seller status and The #1 Best Seller badge are available to all merchants, so you’re eligible whether you are a 1P vendor on Vendor Central or a 3P seller on Seller Central (regardless of whether or not you use Fulfillment by Amazon). And remember: The badge doesn’t show up in search results, only on detail pages, so it’s not going to be there when a shopper is initially choosing your product or a competitor’s.

The Best-Seller 3C: Competition, Calculation, and Category

C1: Competition

I think that it’s clear to all sellers by now that you are likely to sell more—and to sell more at a faster pace (sales velocity)—by being a 1P wholesale vendor who sells large quantities directly to Amazon (where, in turn, Amazon is able to sell to consumers at low prices) or by being a 3P brand-registered seller using FBA. In a nutshell, Amazon rewards you when you do all of the things that make business for them easier and more profitable.

If you are in one of these brackets and your numbers (price, feedback, account health, etc.) are in good shape and your listings optimized, you are well positioned to compete and to prosper. Lower prices and “Sold by Amazon” or “Fulfilled by Amazon” are all green lights and confidence boosters for buyers, and all increase your chances of winning the Buy Box as well as ranking higher in search results and thus selling more and having a better shot at your product becoming a best seller.

There is one seller with whom you cannot really compete and win: Amazon itself. If Amazon has a private-label offering, that product will be “Amazon’s Choice” in the category and it will get some extra love in terms of placement. It will also likely be low priced and it will certainly be sold and fulfilled by Amazon. That is the recipe for a best seller and one with which you cannot compete.

But that scenario is not applicable to all categories (yet), which means that competing hard can win you best-seller status and placement and even the badge. If you do win the badge, congratulations! Do take notice (and perhaps a screenshot) because best sellers are updated hourly (via a mystery algorithm) and the badge goes away once another product in the category usurps yours.

In short, yes, you can have a best seller for an hour and lose it—all without even knowing it happened. And once the badge is gone, it’s gone unless your product reclaims the position (sadly, there is no badge for “Once was the #1 Best Seller”). So there’s getting it and there’s keeping it, which, much like the getting and keeping the Buy Box, are entirely different things.

C2: Calculation

As I wrote, the Amazon algorithm for calculating a best seller is not made public and is thus somewhat mysterious. While I can’t give you the formula, I can tell you that there seems to be industry consensus about C2: Calculation.

The algorithm for calculating a best seller seems to be historical but also takes into account predictive elements. Amazon is really good at prediction. The sales-period durations are neither fully historical (all sales since start) nor are they so brief as to account for a spike like in a product launch where the item is super-cheap and new. The emphasis is on recency within reason. Amazon Best Sellers are precisely that: the items that sell the most according to the algorithm. What will not push you toward the top spot is reviews. The Amazon #1 Best Seller badge is awarded according to sales and only to sales. Of course, reviews are indirectly correlated as without good ones (or worse, with bad ones or none at all), your sales will suffer. This is Amazon. As a seller, you can do things to increase volume and accelerate velocity (running a huge sale or promotion, aggressively running Sponsored Products Ads or Sponsored Brands Ads), but you’re not going to outsmart the algorithm in a way that is ethical or sustainable or without repercussions. Be cool and play the game as Amazon intends.

C3: Category

Not all categories are created equal as touched upon early in this article. There’s definitely more prestige, placement, and sales power in having the best seller in “Books” versus having the best seller in “Industrial & Scientific Lab Autoradiography Supplies.” That said, competition comes back into the picture as it is infinitely easier to achieve best-seller status in a small-niche super-specific subcategory such as “Cat Leashes” than it is to achieve such in a larger subcategory of “Cat Collars, Harnesses & Leashes” or the even-larger category “Cats” and the much-larger (and infinitely more populated with competition products) department of “Pet Supplies.”

So in this case (as in all product listings), if you are the purveyor of a cat leash and you are pursuing that best-seller spot, you would definitely want to list your product in “Cat Leashes” as it is the most-targeted category (shoppers looking for cat leashes who ended up here would be more likely to convert than other shoppers) and also the least-populated category. You would also want to list in more-general categories so that your product might be found more easily by someone browsing at a higher level of the category tree (rather, the CATegory tree—rimshot!)

Since most shoppers do not browse by category but instead search by inputting keywords, it behooves sellers to get granular with their categories if they want to achieve best-seller status but not necessarily if they wish to be found by browsers.

Don’t List a Product in a Loosely-Connected Category: An Example

And with that comes the temptation to pursue best-seller status or the #1 Best Seller badge by listing a product in a “loosely connected” category. For example, a pair of Bluetooth headphones (high-interest items generally) showing as the #1 Best Seller in the subcategory of “Two-Way Radio Headsets & Microphones.” It’s a stretch to say that the product is a right fit there, but the seller put it there and got the top spot and the badge in that category—but not by selling to browsers of that category, rather by selling the product generally and crushing sales of other items in the lower-interest subcategory of “Two-Way Radio Headsets & Microphones.” The item is also listed in “Bluetooth Headphones,” but it faces much more competition there.

Needless to say, I don’t advocate category reaching. I don’t advocate it for a few reasons:

It’s misleading and it’s not in the spirit of fair play. Consider a shopper who is legitimately browsing for two-way radio headsets and microphones. His or her shopping experience becomes frustrating when he or she encounters top-level products that simply are not relevant. Don’t be that seller. A frustrated shopper leaving a product detail page after not buying can actually be a strike against a product in the big-picture ranking algorithm. If users leave Amazon (without making a purchase) at a high rate after being on your page, Amazon notices that and considers it a high exit rate, a negative. Amazon also measures time on the page and picks up on incredibly short durations such as what might occur if a user is steered to a detail page that is not at all what he or she sought. So those are red flags to Amazon. No conversion for you, no conversion for Amazon, Amazon counts that against your product. Trying to game the Amazon system eventually catches up with sellers. If you are consistently taking liberties in order to stuff your products into lower-competition categories, Amazon will eventually find out. Getting best-seller status or even The #1 Best Seller Badge is not worth risking your ranking or selling privileges. If you find yourself tempted to manipulate the categories, ask yourself “Is being a best seller or having the badge for an hour (maybe longer) worth the risk?”

Don’t Confuse Legit Best Sellers with the #1 Best Seller Badge

There is no doubt that the badge has visual appeal and carries weight with customers. But it is buried on the detail page rather than in search results and it is fleeting. I’ve heard sellers refer to the Amazon #1 Best Seller badge as more appealing to ego and vanity than to buyers.

But Is the Badge Worth It?

Don’t be distracted by shiny objects. You’re not a raccoon or a magpie, you’re an Amazon seller trying to run a successful business. Work on doing the things that make your product a legitimate bestseller in its legitimate categories and don’t sweat getting the badge or holding onto it.

Focus on keywords and listing optimization and ranking in search results, focus on advertising and conversion, focus on shoppers who know what they are looking for and who choose your product because it best meets their needs and wants, and focus on customer service all the way through the sale and in the follow-up communications. Keep your eyes on the real prizes: sales, brand recognition, and customer satisfaction and loyalty. If the badge follows, all the better, but it’s not what really matters.

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Amazon Best Sellers

Honest reviews on best selling products at amazon

Williams Cashmere Men's 100% Cashmere Sol >

I bought this as a gift for my husband who wanted a warm, but dressier scarf. This scarf fits the bill very well. It is very soft and warm and compliments his grey wool coat well. The width is also very nice, wide enough to be cozy, but not so wide as to provide too much bulk. It is, however, a bit short. My husband is short (5'6") and doubled over it only hits him mid-chest. It is fine on him, but I would never buy it for someone over 6'.

Best Deals for Williams Cashmere Men's 100% Cashmere Solid Knit Scarf

I got this for my husband as a gift and he absolutely loves it. Super soft and a great price.

Honest reviews on Williams Cashmere Men's 100% Cashmere Solid Knit Scarf

Very warm and quality scarf.

I bought serveral colors for my family. they are trend, warm and of very good quality

Find helpful customer reviews and review ratings for Williams Cashmere Men's 100% Cashmere Solid Knit Scarf

I got this as a gift for my sister in law and she loves it. The cashmere is pretty thick and doesn't look cheap at all. Simple and classic!

Educational Insights Wireless Eggspert

Insight's Wireless Eggspert was to be their next generation in affordable game buzzer line. The concept is solid, as can be see by their Educational Insight Eggspert product, but it falls short on the transmitter to receiver end.

This product's main attraction is the wireless Answer Buttons (buzzers) which is specified to have a 20-30' range. Unfortunately the product was shipped to me with only 3 of the six Answer Buttons working fully and the other three working intermediately. Normally I would say this is just a product defect and requested an exchange, but in this case I also found out that when activated at the same time, only the blue buzzer would ring up. i. e. if more than one buzzer was pushed it didn't matter which on came in first if the blue buzzer was pushed within a couple of seconds of the others the blue buzzer would win out.

I think this product still has great potential but Insight needs to make sure their production line units all meet the same standards as the original wired version of this product. Until this happens I can't give this product any more that one star. Hopefully in a year this will improve and I can take back this review.

I was concerned about purchasing the wireless eggspert for my classroom because of the one bad review it received. I decided to go ahead and try it out and return it if it didn't work (even though I'd have to pay 6.50 for that). It's not the most durable thing so I hope no students toss it across the room or drop it too often. It works better the closer the buzzers are to the tower. However, I put fresh batteries in and tried it out. It seemed to work fine. As far as buzzer systems go, it's cheaper than others. I have no idea how long it will last, but it seems to do the job ok.

My students love the eggspert. I used another teacher's last year that used the wires. I bought the wireless and after putting batteries in everything worked except the yellow button. I tried replacing batteries, pushing softly, then harder, nothing. I am now in the process of sending it back.

A small percentage of our most recent batch of Wireless Eggspert units has a frequency tuning issue that makes transmission difficult or impossible. This issue has been completely resolved in our newest model, Wireless Eggspert 2.4 GHz. If you are experiencing difficulty with an original Wireless Eggspert unit, please contact info@educationalinsights. com for a replacement 2.4GHz unit, which will be shipped to you in March.

Thank you so much for your patience and understanding. We apologize for any inconvenience this product may have caused you.

Mr. Walczak's class. I purchased this item because I found the wired units very enjoyable during review games. I experienced very similar problems as everyone else seems to be having. Some of the buttons just don't seem to work, only my purple button works from more than 5 feet away, but none of the others. The teacher's remote must be within 2 feet just to clear the lights. And none of the buttons work dependably. This was extremely frustrating for my entire class. Also, the lights do not come with an AC adapter, you have to purchase this separately. For this price, they really should include it. Lastly, in total, you will need 16 batteries to run everything at once. Chargable units makes more sense. This company really needs to put more effort into this product. I higly recomend people not purchasing this item.

4) NEW Kenwood KFC-1693PS 6.5" 960 Watt 3-Way Car Audio Speakers KFC1693PS

Sounds great! love the bass and vocals are clear, awesome buy and has worked great so far, worth the money for sure

This was for my middle son, he has yet to install them : ( However he seemed quite satisfied with the gift

Brother Printer Wireless Monochrome Printer

I bought this printer to replace an inkjet that just went out. For subcontract work I do I need to print manuals ranging from 10-70 pages which this laser printer is great for, I also wanted to have a copier. I cannot comment on the scanner as I rarely use this feature on any of the multi-function units I have owned.

Pros: Decent price on factory toner compared to my other inkjet. I also liked that brother has multiple models all using the same TN-420/TN-450 toners so I don't feel like it be hard to get quality factory toner in a year or two.

Network connectivity, I was able to connect to my wireless network however due to prior issues with my linksys E2000 router, none of the computers could access the printer. I have advanced tech skills and still can not get the settings right for wireless networking Vs my old WRT54G and I don't have time to dumb the router to an access point that would resolve the issue. However, the wired connection works great, all computers on the same network instantly see the printer.

I highly recommend the network printer only/ local attached drivers if you only want to print and copy because it will remove ALOT of bloatware. I also suggest to set a manual IP or static DHCP on your router to avoid any issues with the unit changing IPs.

Cons: Like other reviews I find the fan to be somewhat loud for if you had to sit next to the printer all day and listen to it not a real deal breaker but something to consider. I put the printer on the bottom part of a TV stand where there is enough room for ventilation but the wood absorbs some sound and it is in a room that out of my way.

Like most printers these days, it feels pretty plastic and I wonder about reliability of constantly opening the scanner bed. Although, the printer was on sale which made the 2yr office max warranty $15 for a little piece of mind.

I got my unit for $100 during a sale since it is normally $200, for the price I paid it was too good of a deal to pass up I still believe I would have considered the full price after using it. Starter Toner is 700 pages. $45 for 1200 page toner. and I think $70 for 2600 page. If you want a network printer that is easy to setup, prints extremely fast and can live without color (At least 95% of what I print is black text anyways). I highly recommend this unit.

There are two main reasons I chose this Brother printer over the competition. The first is that it was the only wireless laser printer brand I could find that had an LCD display. That was important to me because it allows the printer to be connected directly to a wireless network without having to be temporarily connected to a PC to do the configuration. WIthout a built-in display you would have to connect it via a cable to a computer to do the configuration using the computer's display. I wanted something that was entirely independent of a PC's display, and this one is. Second, Brother seems to be using the old business model that HP and Canon once used, which is to charge more for the printer and supply the toner/ink at a reasonable cost. These days HP and Canon practically give away their printers but their ink and toner is very expensive. I love Canon inkjet printers especially, but their ink cartridges keep getting smaller and higher priced. Next time I buy an inkjet I will definitely check out the Brother models. Laser printers are much cheaper to operate than inkjet of course, and if you compare the price and capacity of the Brother TN450 cartridge that this machine uses to the price and capacity of similar HP and Canon machines you will see that this one has them beat.

Connecting to my wireless network via Windows 7 was a breeze. I used the automatic one-push setup and had the printer online in a couple of minutes. It does make noise, but does not seem any noisier that other laser printers I have used, although I have not tried the duplex feature yet. B&W print and copy quality is excellent. I haven't tried scanning color yet, but I suspect it will be more than adequate for my needs. It has a nice 250 sheet paper drawer, much more convenient than some of the competing machines which have the paper supply sticking out the back like an erect tail. I like that it quickly goes into sleep mode to conserve power and quickly comes back online when I send a print job or press a button.

This machine prints, copies and scans, but if you need a fax machine then check out the Brother MFC7860DW. It has the same specs as this model but has an ADF on top and fax capability. It usually sells for $50-80 more than this model.

This machine is exactly what I was looking for. I just wanted a wireless laser printer that was easy to set-up and economical to use, and this printer meets both of those criteria.

This printer is a new offering from Brother and I have only had it a couple of days, but my initial opinion is that it's a pretty good printer. Set-up was easy, I have it positioned about 40' from my (very old) router on a different level of my house and connectivity so far has been flawless. I have both printed and scanned without any issues. I currently have a desktop and two laptops setup to print to this printer, again, no issues. Print quality looks as you'd expect for a laser printer and scan quality seemed good as well. On duplex printing the page does come out slightly curled, but I think that's to be expected in a printer of this size. This is my first laser printer so I have nothing to compare it to, but the noise level does not seem bad at all, I can hear it from the next room but just barely and it's totally quiet while "sleeping". Print speed is very quick, I thinks it's rated for less than 10 seconds for the first print and that seems about right, it's very quick. As I stated earlier, I have not had this printer long, but so far so good. I got this for significantly under MSRP, don't buy it for list price. I'll try to provide an update after it's been in use for a while.

I have never owned a Brother Printer before. I have always used either HP, Canon, or Epson. To my thinking, printers like those made by Brother and Lexmark have seemed to be less reliable in times past. The past 5 months have proved me wrong. This Brother is an astounding printer at a terrific price.

All features work flawlessly and print quality is outstanding for this price range. Brother have upped their game over the last 4 or 5 years and I was tempted enough (after my HP and Canon both gave up the ghost) to look elsewhere. This Brother Printer (and I still have a Canon Pixma Inkjet for occasional color needs) is just a work horse. Flawless printing in regular and duplex mode. Originally, I just hooked a USB cable to it. but then set it up (pretty easy) to Wireless via it's built in interface. Works great.

Noise: I have seen a few comments about the noise level of this printer. I find it extremely quiet. FIrst of all, it is most usually "sleeping" in what appears to be OFF position. in this mode, the printer is totally quiet. No noise at all. If I send it a print job to it wirelessly, it wakes up pretty quick.. wait. let me time: It woke up and printed a single page in 20 seconds. So, keeping the printer in standby mode is not a problem (unless 20 seconds is too long for you to wait.

The printer returns to a quiet state after another 10 seconds (after printing) and then stays in this "alert" state for about 10 minutes. It is during this time that the printer will make some noise. Quite frankly, I don't usually notice it, it is so quiet. Then the printer returns to SLEEP mode and goes totally silent. So, there really is not a noise issue at all. In fact, my HP printer was much more noisy. The fact that it is most usually in Sleep mode, means that it is almost always completely silent. (If I had read all the reviews that said this printer was too noisy, I likely would not have purchased it. And I would have lost out on a great, quiet printer).

Cost per page: I am averaging just under a penny a page to print with this. that is so much cheaper than my ink jet! I am using the "toner save" mode, however. In fact, the thought of buying another ink jet with their incredible high cost of ink was one of the reasons I bought this Brother printer.

I love that the printer takes an entire ream of paper. I just load it and forget about paper for a long time! And Duplex mode (front and back of page printing, without needing to flip the paper!) has been a great feature that I didn't have before. That too is another savings feature. The copier works fine. I haven't tried scanning with this printer yet. And the cost per page on this printer. well, that is why I purchased it. this is a money saving baby!

Cons? Yes. One. The message about LOW INK comes on too soon. Being cheap, I usually ignore these prompts until the thing truly runs out of ink. With this printer, I can print several weeks before it really runs out of ink. FYI.

UPDATE 1-15-2012: Still love this printer! I wanted to update this about the one "con" I listed. Ink. More specifically, the message that you get to change the ink ("toner low message"). My advice is to ignore it. I printed for over two months before it truly ran out of ink. Even then, I never got a single bad printed copy. No "light print jobs," no "missing lines of text." When this printer really runs out of ink (OK, toner), it will simply refuse to print. Then it is time to replace the cartridge. I replaced mine with a Brother branded High Capacity toner cartridge. at least this first time. I would love to hear comments from others who may have used cheaper 3rd party cartridges. do they work well? Or should I stick with a Brother branded cartridge? Enjoy this printer!

Update 9-1-2012: Still going strong. just replaced first full toner cartridge. I just ignore the low toner printer warnings (however, you can turn off. I turn off the STOPPING because of low toner, to do this, Go to General Settings, and then number 4. Replace Toner, set to Continue.). Wait until you see the ink not filling the page or getting streaky. Then replace. You will go months past the first low toner warning (depending on volume of printing obviously).

This is my second Brother printer and I absolutely love both of them. The duplex printing option is especially welcome after having to muck around with manual feeding to do duplex for so long (the other one is an HL-2070N).

But be careful when installing the software, as the default "Install MFL-Pro Suite" option adds a third party program called PaperPort, which started popping up ads for other Nuance software from my system tray. This is completely unacceptable for the installation of a hardware driver, especially hardware that bills itself as a professional office product.

From what I gather, PaperPort is for scanning and organizing documents like receipts and such. So if you need that functionality you might tolerate the ads. But in an office environment it's most likely not worth it.

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