Amazon Best Sellers Best Food & Beverage Gifts

The Updated Guide to Selling Food & Beverages on Amazon

Amazon is taking big steps forward in the world of food & beverages. Splitting the category previously named Grocery & Gourmet into three categories named Food & Beverage, Organic Products, and Chilled & Frozen Foods to help further define the types of products they will sell.

The splitting of the categories also comes with heightened requirements for sellers that ensures quality and accuracy of origin and ingredients. This is especially obvious in the Organic Foods category, where Amazon is now requiring all of the official certifications to prove the product’s organic status.

At Bobsled, we suspect that many of these changes were motivated by Amazon's acquisition of Whole Foods in 2017, which is no big surprise.

Whole Foods has been the leader in the natural and organic food space for decades, and therefore an extremely attractive target for the market-share focused Amazon.

Documentation & Certification

Requirements surrounding FDA certifications, Order defect rate (

In “The Updated Guide to Selling Food & Beverages on Amazon” Bobsled presents insider information on how to get your food & beverage products seen and sold.

From how to create optimized listings and titles, to PPC campaign ideas, product bundling, and special programs Food & Beverage sellers can take advantage of.

Download the Food & Beverages Gu >

Food & Beverage remains a highly competitive category and Amazon’s increased standards mean that brands need to be more on top of their requirements than ever. If you’re ready to expand your market and make your products a success on Amazon, Bobsled is here to get you started on the right foot.

Selling your food or beverage products on Amazon

1. What are some opportunities for food or beverage manufacturers when it comes to selling on Amazon?

Amazon is a powerful ecommerce site for both new and established businesses looking to expand their sales and revenue. “90 percent of U. S. consumers said Amazon is the ecommerce site they use the most,” according to RBC Capital Markets Survey.

Amazon is a huge marketplace and your customers are probably already there, looking for your products, so you’re missing out on a large segment of the market by NOT being on Amazon. Keep in mind that your products will show up on Amazon eventually whether you want them to or not, so it’s a good idea to protect your brand and do it yourself in order to maintain consistency in price, product information, and customer service.

2. How do you sell on Amazon then?

1) You can wholesale your products to Amazon, known as Vendor Central or Vendor Express, and Amazon sells your products directly to customers. I actually do not recommend this. Amazon doesn’t care about your brand, your product, or your sales – it just wants to be the cheapest and sell through a lot of product.

2) You can create your own account and sell directly to customers by sending inventory to one of its warehouses, known as Fulfilled by Amazon (FBA). With FBA, Amazon charges a higher fee, but handles general customer service and returns. FBA is also the portal for Amazon’s 3-day Prime shipping, which is as close as a customer can get to instant gratification – they don’t have to fight traffic, stand in line, or comparison shop. According to Forbes (June 2017), 64% of households have Prime memberships, so if you want to reach those 40-50 million people, FBA is an important sales tool to utilize.

3) You can create your own account and ship products to customers yourself, known as Fulfilled by Merchant (FBM). With FBM, you pay only Amazon’s 5% commission, but you handle shipping, customer service, and returns yourself. Be aware that Amazon does give priority “rank” (what page and/or where on the page your products appear when a customer searches for it) to FBA sellers, putting FBM sellers at a disadvantage with competitors. However, Amazon recently opened Prime shipping options to FBM sellers who pass certain requirements.

3. Does Amazon allow products that are perishable or expire quickly? If so, what are some of the challenges sellers might face?

With FBA, Amazon is a first-in, first out system and you can sell items with expiration dates as short as 90-days, if you turn them over quickly. 1-year expiration dates are better suited for FBA though, since units are removed 50 days before their expiration date. Also, Amazon charges long-term storage fees on units over 6 months.

Depending on your product, it may be better to sell via FBM, so you have more control over your inventory and how it’s handled.

4. Does Amazon prohibit any specific foods or beverages?

Yes, Amazon doesn’t allow the sale of alcoholic beverages except for pre-approved wines. Many categories on Amazon are restricted or “gated” – meaning you have to apply for and receive prior approval from Amazon to sell products in those categories. Grocery & Gourmet Foods is one of those.

Receiving approval to sell in the Grocery category is a tough process, but it can be done, especially if you have a trademark, a website, food certifications, and strong brand presence.

5. What kind of boost in sales do most food companies see?

It depends on different factors. Everything you do affects where you fall among your competitors and whose products get seen first. Your product pages must convert visitors to buyers or Amazon will push them to the back pages in favor of those that do.

Some things to keep in mind when considering how your products will sell on Amazon include:

1) Your brand presence everywhere else.

2) How similar products are selling on Amazon.

3) How well your products are introduced (“launched”) to Amazon customers.

4) How well the product pages are written:

Titles – Titles must have the right search term keywords or your product won’t even show up in customer searches. Images– Images are what customers see and must clearly show the product, how it can be used, and what’s included. Bullet Points – Bullets should be short and to the point, and should focus on benefits to the customer, then sell them on the features. Your keywords should also go here – an expert will be able to smoothly write them in. Product Description – This is the least important of all four items on a listing, but still very important. This is where all additional information would go, such a shipping restrictions, brand or company information, etc. Potential customers are less likely to see this section because it is surrounded by a lot of stuff on the page, but it is important for keywords and customer searches.

6. Is there a minimum volume or quantity of product that Amazon requires?

No, but the lower the volume, the fewer the sales and the harder it will be for potential customers to find you. It’s important to keep sales going, inventory moving, and Amazon happy.

7. How long does it take to get started selling on Amazon, typically?

If you already have good images and product information, it can be as short as 24 hours to be up and selling on Amazon, if you sell FBM. With FBA, it can be a few days to a couple of weeks from the time you create your account to the time inventory reaches the warehouse.

8. If you had one thing to tell people before they started working with Amazon, what would it be?

Find an Amazon Expert/Consultant to work with – Amazon can be overwhelming and confusing with a lot of rules to navigate. An expert will be able to analyze your products and give you an idea of the potential for success. A consultant will write your listings, launch your products, handle the advertising, and do everything else you need to boost your sales in a new marketplace.

If you want to be hands-on in managing Amazon, then hire someone to walk you through the whole process as they go. Otherwise, hire someone to do it for you and focus on what you do best – running your business!

Amazon Best Sellers: Best Food & Beverage Gifts

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This Year’s Best Whiskey Stones that You Can Add to Your Bar: Keep Your Drinks Cool!

For many, nothing beats a glass of ice-cold whiskey after a hard day at work. The problem with ice, however, is that it dilutes the flavor of the drink when it melts. Here come whiskey stones to the rescue.

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Best Whiskey Stones On the 2019 Market

These ice alternatives will cool your drinks without ruining its flavor. Here are some of the best whiskey stones available.

#1. Yawall Whiskey Stones

These whiskey stones are very easy to use. Just put them inside your freezer - either directly or with the included bag - then after 8 to 12 hours, they are ready to use. Though they are advertised as whiskey stones, you can actually use them for other beverages such as coffee or juice.

These whiskey stones are made with food-grade stainless steel 304. They are pre-sterilized, but if you want to make sure, you can clean it with hot water before you used them. They are also very easy to clean. You can simply rinse them with water or wash them with dishwashing liquid.

The stones are smooth and are guaranteed safe for your whiskey glass and for your teeth. They come in a beautiful package making them perfect as gifts for any occasion. The set includes stainless steel tongs, velvet pouch, and five sterile vacuum bags for use in the freezer.

Yawall has a great customer service. If you have any questions or concerns about their products, they promise to respond within 12 hours. If you are not happy with the whiskey stones, they can give you a full refund or a replacement.

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#2. De Crown Gold Diamond Cut Whiskey Stones

This is probably the most elegant-looking whiskey stones that you can buy. It combines the best qualities of two of the most precious items in the world: the shape of a diamond and the luster of gold. This will definitely give your drink and your drinking experience an instant upgrade even if you are just drinking at home.

These are stainless steel stones that are designed to take the edge off your drink without closing down the flavor. So what you are left with is the true taste of the whiskey, malt, or whatever beverage it is you are drinking. Stainless steel has the ability to keep drinks constantly at its best sipping temperature.

Made of food-grade quality 304 stainless steel, these whiskey stones are 100% safe and tasteless. The FDA approval will give you more assurance. They have a special coating to make them resistant to corrosion and to make them last longer.

The stainless steel stones come in an 11-piece gift set that includes a large tumbler, a velvet pouch, a slate stone drink coaster, and a silicone-tipped tong.

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#3. Amerigo Whiskey Stones Bullets

Unlike other whiskey stones, this one from Amerigo is shaped like a bullet. The unique shape makes it a good conversation piece when your buddies visit you for a drink.

It is also an excellent gift idea, especially for gun aficionados. It comes with a set that includes barman tongs with rubber tips and a storage pouch for the stones.

Every order also comes with an ebook entitled “The Art of Whisky.” The set comes in an elegant-looking black box. No need to use gift wrapping paper.

The bullets look real too. They have round edges though so you shouldn’t worry that they will scratch your glass or hurt you or your guests.

The bullets are made from food-grade stainless steel. It is also FDA approved and BPA free so you can be sure that they are safe to use with your drink. These bullets are easy to clean. All you need to do is rinse them with water after every use.

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#4. Whiskey Bones Beverage Chilling Granite Skull Whiskey Stones

If you think Amerigo’s bullet-shaped whiskey stones are cool, wait until you see these skull whiskey stones from Whiskey Bones. With its unique design, this whiskey stone that will definitely make drinking whiskey more fun.

These whiskey stones are hand-carved making them true works of art. Everytime you take a sip of your favorite beverage and with these stones in your glass, you will get to appreciate a work of beauty.

Because of its appearance, you might get tempted to display it instead of placing it inside the freezer. These whiskey stones chill in a matter of hours. To make the most of them, however, you need to keep them inside the freezer until it’s time to pour your drink.

The shape and quality of the stone and the fact that it is hand-carved makes it perfect as a gift. The size of the stone is just right for a 2 oz drink.

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#5. Belleford Whiskey Stones & Whiskey Glass Set

These are 100% natural granite whiskey stones designed to cool your drinks without altering the flavor to give you that cool yet straight-from-the-bottle taste. Granite is considered a good material because it is non-porous and non-absorbent.

The stones cool your drinks to just below room temperature for the perfect whiskey drinking experience. Apart from whiskey, you can also use the stones to cool other liquors and spirits even wine.

They are FDA approved, lead free, and BPA free so you can be sure that they are perfectly safe to put in your drinks.

They are also odorless to preserve the natural flavor of your beverage. The stones come in a set that also includes two scotch glasses, a metal tong, and a freeze pouch.

The set comes in an elegant wooden box making them an ideal present for loved ones or for people you want to impress.

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Best Whiskey Stones Buying Guide

Whiskey connoisseurs will tell you that to truly enjoy a bottle of Scotch, rye, or bourbon, you need to take your time savoring it. You need to drink it sip by sip and allow the aroma to play with your sense of smell and the taste to slowly cover your tongue.

This is the reason why it is not a good idea to put ice on your glass of whiskey. Because you need time to fully enjoy your drink, the ice would have melted even before you finish it. When ice melts, it will dilute the liquid along with the aroma and the flavor of whiskey.

The natural alternative, drinking your whiskey warm, is not fun either. Fortunately for whiskey lovers out there, there is now a way for you to cool your drink without having to put ice on it. That is through the use of whiskey stones.

If you have not tried using whiskey stones before then you are probably wondering if they will add a funky taste to your beverage. The answer is no. Whiskey stones do not add extra flavor.

Another advantage of these stones over ice is that these stones allow you always to have something to cool your drink with as long as you always keep them in the freezer. No need anymore to remind yourself to always make ice.

There are different types of whiskey stones. So for a first-time buyer, choosing the right one can be quite confusing. Below is a short guide on how to choose the right whiskey stones.

As you’ve seen from the reviews above, whiskey stones come in different shapes. The shape is not only for novelty and design. The shape of the whiskey stone has an effect on how fast it cools a drink and how long it stays cool.

If you want your beverage to stay cold for as long as possible then you need to stick with the basic cube shape. A cube puts the most surface area in contact with the liquid. This is why it is effective in making drinks cold for a longer period of time compared to spheres, bullets, or skulls.

However, if want your drink to look cool or if you want to impress your friends, then you can choose whiskey stones with odd shapes such as a bullet or skull. Keep in mind that they don’t cool drinks as effectively as cube-shaped whiskey stones.

If you want to have whiskey stones that have the closest cooling effect to ice, then you need to get stainless steel whiskey stones. This is because stainless steel gets colder than any other material. It also has the ability to maintain cold temperatures longer.

The only problem with stainless steel whiskey stones is that they can be clunky in a glass. If you want whiskey stones that are smaller and have the feel and sound similar to ice, then a chiller made of stone is the right one for you.

Stones are also cheaper than stainless steel making it the best option for people on a budget. They don’t cool as well as stainless steel but they will do. Plus stones can keep your drink at a pretty consistent temperature for a considerable length of time.

An Ideal Gift

If you don’t want to buy one for yourself, these whiskey stones make excellent gifts, especially for those who know how to appreciate good whiskey. Those oddly shaped whiskey stones are great novelty items that anyone will be happy to receive, whiskey lover or not.

Most of these whiskey stones come in a gift set that includes a whiskey glass, barman’s tongs, and a freezing pouch for the stones. The best part is that these sets usually come in a beautiful gift box made from either wood or bamboo.

So if you are giving one of these sets as a gift, there is no need for you to wrap it. Just put a ribbon around it together with a card.

A Good Option

No matter what you choose, you need to keep in mind that it will not be as effective as ice when it comes to cooling ability and the length of time it can keep a drink cold. It is better to manage your expectations than to get disappointed.

So if you prioritize coldness over the quality of your drink, yhen just stick with ice. If you are not willing to compromise taste though, then aren’t you happy that you now have an option.

Conclusion

We choose Yawall Whiskey Stones as the best among the best whiskey stones in 2019. These stones are made of food-grade stainless steel so they are safe to use and will cool your drink fast. They serve as perfect gifts. The set comes with a barman’s tongs, a velvet pouch, and freezer bags.

If you loved this article, check out our article on Sake! And don’t forget to leave your thoughts in the comments section below!