Amazon Best Sellers Best Education Supplies & Craft Supplies

How to Get an Amazon #1 Best Seller Badge for Your Product Detail Page

I can write this article in a single sentence, and if you’re pressed for time, you can stop after this: The way to get an Amazon #1 Best Seller badge (that little orange ribbon-like icon) for your product detail page is by selling the greatest number of products within your category over a duration that Amazon does not specify publicly.



. . . And while that sentence is indeed true, it isn’t the whole story nor does it address the value (or possible lack thereof) of the badge nor does it address what I call the Best-Seller 3C: Competition, Calculation, and Category.

The Amazon #1 Best Seller badge is precisely that: an icon displayed on the product detail page (detail page, not search results though I have noticed a few exceptions where it shows in results for an incredibly specific search) of the item that is the #1 bestseller in a category. In general, there are 100 best sellers in any category. The higher level the category (e. g., a department such as “Pet Supplies”), the more diversity and competition in the 100 best sellers; the lower level the sub-category (e. g., “Knots, Macrame & Rope Work Craft Books,” which is more specific and with a smaller audience), the less diversity and competition.

In some sub-categories, there may not even be 100 best sellers because the category is so slender. Needless to say, getting your product to be a best seller in “Toys and Games” is a different endeavor (and achievement) than getting your product to be a best seller in “Traditional British & Celtic Digital Folk Songs.” However, being the top spot in either can get you a #1 Best Seller badge.

Some Facts about Amazon Best Sellers and the Amazon #1 Best Seller Badge

Straight from Amazon: “The Amazon Best Sellers calculation is based on Amazon. com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon. com.” As is the case with the A9 search algorithm, Amazon does not publicize the formula for calculating best sellers though we do have some sense of factors involved. Bestsellers are updated hourly (sometimes there is a lag of an hour or two), which means that the top spots and the #1 badge are up for grabs hourly. When a product loses that status and badge, be it after an hour or a month, it’s gone from the detail page for good unless the product regains the spot. Ranking #1 means that a product has recently sold more than all other products in that category (or subcategory) within that marketplace. A book that ranks #1 on Amazon India but is #3557 on Amazon US will not display the badge on the American marketplace. Not all categories display the badge at all times, which is to say, if the best-seller algorithm isn’t satisfied with enough data, there will be no badge displayed in that category for that hour. Best-seller status and The #1 Best Seller badge are available to all merchants, so you’re eligible whether you are a 1P vendor on Vendor Central or a 3P seller on Seller Central (regardless of whether or not you use Fulfillment by Amazon). And remember: The badge doesn’t show up in search results, only on detail pages, so it’s not going to be there when a shopper is initially choosing your product or a competitor’s.

The Best-Seller 3C: Competition, Calculation, and Category

C1: Competition

I think that it’s clear to all sellers by now that you are likely to sell more—and to sell more at a faster pace (sales velocity)—by being a 1P wholesale vendor who sells large quantities directly to Amazon (where, in turn, Amazon is able to sell to consumers at low prices) or by being a 3P brand-registered seller using FBA. In a nutshell, Amazon rewards you when you do all of the things that make business for them easier and more profitable.

If you are in one of these brackets and your numbers (price, feedback, account health, etc.) are in good shape and your listings optimized, you are well positioned to compete and to prosper. Lower prices and “Sold by Amazon” or “Fulfilled by Amazon” are all green lights and confidence boosters for buyers, and all increase your chances of winning the Buy Box as well as ranking higher in search results and thus selling more and having a better shot at your product becoming a best seller.

There is one seller with whom you cannot really compete and win: Amazon itself. If Amazon has a private-label offering, that product will be “Amazon’s Choice” in the category and it will get some extra love in terms of placement. It will also likely be low priced and it will certainly be sold and fulfilled by Amazon. That is the recipe for a best seller and one with which you cannot compete.

But that scenario is not applicable to all categories (yet), which means that competing hard can win you best-seller status and placement and even the badge. If you do win the badge, congratulations! Do take notice (and perhaps a screenshot) because best sellers are updated hourly (via a mystery algorithm) and the badge goes away once another product in the category usurps yours.

In short, yes, you can have a best seller for an hour and lose it—all without even knowing it happened. And once the badge is gone, it’s gone unless your product reclaims the position (sadly, there is no badge for “Once was the #1 Best Seller”). So there’s getting it and there’s keeping it, which, much like the getting and keeping the Buy Box, are entirely different things.

C2: Calculation

As I wrote, the Amazon algorithm for calculating a best seller is not made public and is thus somewhat mysterious. While I can’t give you the formula, I can tell you that there seems to be industry consensus about C2: Calculation.

The algorithm for calculating a best seller seems to be historical but also takes into account predictive elements. Amazon is really good at prediction. The sales-period durations are neither fully historical (all sales since start) nor are they so brief as to account for a spike like in a product launch where the item is super-cheap and new. The emphasis is on recency within reason. Amazon Best Sellers are precisely that: the items that sell the most according to the algorithm. What will not push you toward the top spot is reviews. The Amazon #1 Best Seller badge is awarded according to sales and only to sales. Of course, reviews are indirectly correlated as without good ones (or worse, with bad ones or none at all), your sales will suffer. This is Amazon. As a seller, you can do things to increase volume and accelerate velocity (running a huge sale or promotion, aggressively running Sponsored Products Ads or Sponsored Brands Ads), but you’re not going to outsmart the algorithm in a way that is ethical or sustainable or without repercussions. Be cool and play the game as Amazon intends.

C3: Category

Not all categories are created equal as touched upon early in this article. There’s definitely more prestige, placement, and sales power in having the best seller in “Books” versus having the best seller in “Industrial & Scientific Lab Autoradiography Supplies.” That said, competition comes back into the picture as it is infinitely easier to achieve best-seller status in a small-niche super-specific subcategory such as “Cat Leashes” than it is to achieve such in a larger subcategory of “Cat Collars, Harnesses & Leashes” or the even-larger category “Cats” and the much-larger (and infinitely more populated with competition products) department of “Pet Supplies.”

So in this case (as in all product listings), if you are the purveyor of a cat leash and you are pursuing that best-seller spot, you would definitely want to list your product in “Cat Leashes” as it is the most-targeted category (shoppers looking for cat leashes who ended up here would be more likely to convert than other shoppers) and also the least-populated category. You would also want to list in more-general categories so that your product might be found more easily by someone browsing at a higher level of the category tree (rather, the CATegory tree—rimshot!)

Since most shoppers do not browse by category but instead search by inputting keywords, it behooves sellers to get granular with their categories if they want to achieve best-seller status but not necessarily if they wish to be found by browsers.

Don’t List a Product in a Loosely-Connected Category: An Example

And with that comes the temptation to pursue best-seller status or the #1 Best Seller badge by listing a product in a “loosely connected” category. For example, a pair of Bluetooth headphones (high-interest items generally) showing as the #1 Best Seller in the subcategory of “Two-Way Radio Headsets & Microphones.” It’s a stretch to say that the product is a right fit there, but the seller put it there and got the top spot and the badge in that category—but not by selling to browsers of that category, rather by selling the product generally and crushing sales of other items in the lower-interest subcategory of “Two-Way Radio Headsets & Microphones.” The item is also listed in “Bluetooth Headphones,” but it faces much more competition there.

Needless to say, I don’t advocate category reaching. I don’t advocate it for a few reasons:

It’s misleading and it’s not in the spirit of fair play. Consider a shopper who is legitimately browsing for two-way radio headsets and microphones. His or her shopping experience becomes frustrating when he or she encounters top-level products that simply are not relevant. Don’t be that seller. A frustrated shopper leaving a product detail page after not buying can actually be a strike against a product in the big-picture ranking algorithm. If users leave Amazon (without making a purchase) at a high rate after being on your page, Amazon notices that and considers it a high exit rate, a negative. Amazon also measures time on the page and picks up on incredibly short durations such as what might occur if a user is steered to a detail page that is not at all what he or she sought. So those are red flags to Amazon. No conversion for you, no conversion for Amazon, Amazon counts that against your product. Trying to game the Amazon system eventually catches up with sellers. If you are consistently taking liberties in order to stuff your products into lower-competition categories, Amazon will eventually find out. Getting best-seller status or even The #1 Best Seller Badge is not worth risking your ranking or selling privileges. If you find yourself tempted to manipulate the categories, ask yourself “Is being a best seller or having the badge for an hour (maybe longer) worth the risk?”

Don’t Confuse Legit Best Sellers with the #1 Best Seller Badge

There is no doubt that the badge has visual appeal and carries weight with customers. But it is buried on the detail page rather than in search results and it is fleeting. I’ve heard sellers refer to the Amazon #1 Best Seller badge as more appealing to ego and vanity than to buyers.

But Is the Badge Worth It?

Don’t be distracted by shiny objects. You’re not a raccoon or a magpie, you’re an Amazon seller trying to run a successful business. Work on doing the things that make your product a legitimate bestseller in its legitimate categories and don’t sweat getting the badge or holding onto it.

Focus on keywords and listing optimization and ranking in search results, focus on advertising and conversion, focus on shoppers who know what they are looking for and who choose your product because it best meets their needs and wants, and focus on customer service all the way through the sale and in the follow-up communications. Keep your eyes on the real prizes: sales, brand recognition, and customer satisfaction and loyalty. If the badge follows, all the better, but it’s not what really matters.

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The 8 Best Craft Supplies of 2019

Be prepared for any project with these essentials

Our Top Picks

“Neenah cardstock is easy to fold and score for that perfect quick, handmade birthday card.”

“The Explore Air 2 can cut over 100 different types of materials, like vinyl, cardstock, leather, iron-ons, glitter paper.”

“Prismacolor colored pencils are the finest quality colored pencil available and a #1 best seller.“

“Hours of inking fun comes in this big tub of gel pens."

“The Westcott 8” Titanium Bonded Scissors has got all of your multi-purpose crafts covered.“

“The creamy, highly-pigmented formula glides on smooth, ensuring even coverage — no matter the surface.”

“The CCbetter Mini is one of the highest-rated glue guns we found and it’s a #1 best seller on Amazon.”

“And these soft, nylon-hair brushes won’t shed, ensuring frustration-free painting.”

Best Paper: Neenah Creative Collection Classics Specialty Cardstock Starter Kit

Courtesy of Amazon

Did you forget to buy a birthday card? No problem. Kids have a school poster project due? That’s covered too. A lot of projects start with excellent quality paper — so stocking your craft closet with some professional grade cardstock is one of the best options for casual and serious crafters alike. Neenah cardstock is easy to fold and score for that perfect quick, handmade birthday card. If you’re a scrapbooker, this paper will keep your memories safe from deterioration as it is acid - and lignin-free. This medium weight paper is ideal for painting, scrapbooking, cardmaking, die cutting, ink and laserjet printing and so much more. This Starter Kit has 18 assorted colors and a total of 72 12” x 12” sheets.

Best Cutting Tool: Cricut Explore Air 2 Machine

Want to step your crafting up? Way up? Well, then adding a Cricut Explore Air 2 Machine to your crafting repertoire is a must. This digital bad boy will cut any letters, detailed designs, shapes, phrases — and just about anything else you can throw at it — with laser precision. The Explore Air 2 can cut over 100 different types of materials, like vinyl, cardstock, leather, iron-ons, glitter paper and so much more. Bluetooth technology allows you to create from virtually anywhere using the iOS app for the die cut machine. And easy-to-use software lets crafters design, customize, preview and create from any laptop or smart device. With the Cricut Explore Air 2, you can cut, draw and score on pretty much anything. The Cricut Pens feature makes “handwritten” cards and projects with over 370 fonts. The scoring stylus will create perfect folds for envelopes, card, boxes, pinwheels and more. For the serious crafter, as well as those who just love putting a personal touch on things, professional-looking projects are just a click and cut away.

Best Pencils: Prismacolor Premier Colored Pencils, 72-Count

Yes! You need a nice set of colored pencils. Whether it’s for a detailed school project, an intricate masterpiece, or coloring in that adult coloring book for fun and relaxation, Prismacolor colored pencils are the finest quality colored pencil available and a #1 bestseller. They are a softcore pencil, ideal for shading, layering, and blending. Prismacolor Premier Colored Pencils have a durable, highly-pigmented lead core for reduced breakage and rich colors. This Premier Colored Pencil set comes in 72 vibrant colors, neatly packed into three easy-to-store trays in a metal storage tin.

Best Pens: Smart Color Art 100 Color Gel Pens

Kids and adults will use this big bin of professional quality gel pens. All crafters need a good set of pens and gel pens offer smooth, roller-ball writing that’s perfect for scrapbooking, drawing, coloring, journaling and so much more. The Smart Color set is acid - and lead-free. This set has it all: glitter pens, milk pens, Neon, and standard pens — in every color you can think of. Hours of inking fun comes in this big tub of gel pens. No crafter should be without them!

Best Scissors: Westcott 8” Straight Titanium Bonded Scissors, 2 Pack

There are dressmaker’s shears, tailor’s scissors, and pinking shears, but a good pair of all-purpose scissors is the one all-purpose cutting tool your craft closet should never be without. The Westcott 8” Titanium Bonded Scissors has got all of your multi-purpose crafts covered. There’s a reason why this two-pack of scissors is a #1 best seller. The Westcott scissors have titanium bonded blades that are lightweight, stronger than stainless steel and resistant to corrosion. And the ergonomically-designed, soft-grip handle ensures easy cutting and minimal hand fatigue — so important for those big cutting jobs. From paper to fabric, from cardstock to cardboard, the Westcott blades will give you precise cutting with clean lines for nearly any project.

Best Paint: Apple Barrel Acrylic Paint Set, 18 Pieces

Painted rocks, toddler masterpieces, brightly-colored wood crafts —the list of things you can create when you have a set of vibrant Apple Barrel Acrylic Paints in your craft collection is truly endless. This best selling set comes with 18 of the most popular colors, including the good ol’ basics like black, brown and white. The creamy, highly-pigmented formula glides on smooth, ensuring even coverage — no matter the surface. The non-toxic paint dries to a durable matte finish in minutes. And if you’re not using them on traditional paper or canvas surfaces, no worries! Apple Barrel paints are specially formulated for use on styrofoam, plaster, wood, tin, terra cotta, styrofoam, toddlers’ hands and so much more. Cleanup’s a breeze, too: Apple Barrel paints are water soluble, so they clean up quickly with some soap and water.

Best Glue: CCbetter Mini Hot Melt Glue Gun with 25pcs Glue Sticks

On virtually every crafter’s must-have supply list that we’ve consulted, there was a glue gun. "Why?" you ask. Well, there isn’t much you can’t make with a reliable glue gun. Heck, Pinterest has an entire board dedicated to “Glue Gun Life Hacks.” The CCbetter Mini is one of the highest-rated glue guns we found and it’s a #1 best seller on Amazon. This little helper heats up to a working temperature of 356 to 392 degrees in as little as three to five minutes and can maintain a steady temperature for smooth, ideal adhesive. It can be used on virtually anything you can think of: glass, fabric (yes, those of us that don’t sew have hemmed pants with a glue gun), ceramics, metal, wood, and more. The trigger will propel the glue flow and stop the flow when released for precise application and control. The CCbetter Mini comes with a starter set of 25 glue sticks, each 0.27” in diameter and 10” long. But you may want to consider ordering a refill pack at the time of purchase because this glue gun will quickly become your new best friend.

Best Brushes: Heartybay 10 Pieces Round Pointed Tip Nylon Hair Brush Set

Professional artist, finger painter or face painter — no matter your medium, having a decent set of assorted brushes is a must for any well-stocked craft closet. This basic brush set by Heartybay has an assortment of 10 different brushes perfect for use with acrylic, watercolor, oil, face paint, Gesso, craft paint, and more. Each brush is approximately 6.5” to 7.3” long with a seamless nickel ferrules that won’t split or corrode. And these soft, nylon-hair brushes won’t shed, ensuring frustration-free painting. This set includes brushes from ⅝ for wide strokes to 2/0 for fine detailed work.

OFFICE PRODUCTS

Links to some of the best deals on office products, supplies, furniture.

Amazon Office Products Best Sellers

Amazon's most popular Office Supplies and products based on sales. Updated hourly.

Amazon Best Sellers Rank

Monday, May 13, 2019

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Saturday, March 19, 2016

How to be successful amazon associates

Amazon Associates may be a program for Amazon partners. Amazon affiliates will promote Amazon product on their web site and blogs then earn commissions by referring the longer term Amazon costumers. during this post i need to share 5 straightforward tips that may assist you to sell a lot of with Amazon Associates and increase your earnings with this program.

If you would like to search out a lot of attention-grabbing and helpful tips and guides for Amazon Associates you'll be able to browse my posts concerning Amazon Associates.

Here are my five Tips to Sell a lot of with Amazon Associates

1. Follow trends

This is one among the foremost necessary things if you would like to sell a lot of from the beginning and your store or your journal is not quite common nonetheless. Follow trends and promote trending product and product associated with trending topics. you'll get a lot of traffic, a lot of clicks and a lot of potential patrons if you promote trending product that folks need at the moment! Be among the primary and provide the simplest solutions to issues. Here is that the Amazon best sellers video games list

I recommend you to use Google Trends and Google Insight for Search to explore the trending topics. With Google Insight for Search you'll be able to get the image on what the foremost folks ar finding out at the instant and scale back this data by solely choosing the stats for Product Search. this may tell you which of them product to market and what is the hottest one at the instant. With some SEO and smart promotion you'll be able to extremely create plenty of sales promoting common stuff. Try it!

2. Promote Bestselling product

Just like the trending product, bestselling product ought to even be your goal if you would like to extend the amount of your sales. ascertain what folks ar shopping for the foremost on Amazon and promote a number of these product yourself. you'll be able to explore the Bestselling product, Most wanted product, Most talented product etc. explore Amazon Best Sellers, opt for your class and ascertain what ar the bestselling product in your field of interest. you'll be able to see Amazon best sellers books here

3. Use Widgets and Banners

Add some widgets and banners to your journal or web site and promote some Amazon product. you'll be able to get plenty of various widgets and banners in you Amazon Associates account and easily add them to your journal. Add them to your sidebar, posts of add them to the particular posts that cowl the connected product.

I will write a lot of concerning banners and widgets for those victimisation Amazon Associates within the future. except for currently, let ME simply say that product links and merchandise banners work best! additionally think about Amazon Search gadget and Carousel gadget. a lot of concerning them within the coming back posts.

4. be a part of Squidoo and HubPages

Squidoo and HubPages ar 2 nice writing communities that enable you to form cash on-line with writing and affiliate selling. they are each AdSense distribution sites, however beside AdSense you'll be able to additionally create cash merchandising and promoting Amazon product along with your Amazon Associates ID. use these 2 sites for promoting your main articles on your own journal otherwise you can produce distinctive content on HubPages and Squidoo for specific product and sell them there. What therefore nice concerning them is that they are well established websites with plenty of users and traffic. you may definitely get a lot of attention and potential patrons there than on your journal if you are at the start of your blogging path.

Be helpful, produce and write smart description of the product you are promoting. can get> links from alternative member and traffic in sales will return next. i actually suggest you to undertake Squidoo and HubPages to extend your earnings with Amazon Associates. I notice them extremely helpful and nice and that i extremely multiplied my sales and earnings with the assistance of those 2 sites.

5. opt for your Niche

The last however not the list ar niches. With plenty of competition out there you cannot expect to rank high in search engines if you are promoting and merchandising stuff like books, computers, toys or music. rather than selecting major topics try and dig deeper and opt for a lot of specific topics and product. rather than merchandising computers sell laptop computer Computers -> genus Acer Laptops. Then go more and sell simply genus Acer AS5253-BZ684 fifteen.6-Inch laptop computer. this may lower your competition, improve your rankings and increase your potential sales. See Amazon best sellers electronics lists

Choose the niche that's common and sells nice however remember to place some you in it! If do not|you do not> like bikes then do not try and promote them! If you do not like Harry Potter then don't compose your favorite Harry Potter books and suggest them to others. folks can eventually see what proportion wild ar you concerning the product you are promoting therefore promote what you actually experiences, love and suggest. If you like the merchandise you'll be able to write some smart recommendations and elaborate descriptions. If you'll be able to write smart recommendations than folks can begin to trust you as a result of they're going to see that you just grasp what you are talking concerning. And once you gain trust, you gan create sales. Write for folks and not for money!