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Amazon Marketplace,

Best route to market?

Find out with our new Amazon Best Sellers Trackers.

— now with supplier and 3P seller data —

Benchmark with the competition. Spot new trends.

Launch new products. Refine your pricing strategy.

Reports available now for 30+ categories / 7 countries.

£499 only per category on our online store.

Introduction

Amazon Best Sellers Trackers are monthly reports (pdf format) published by ResearchFarm allowing to track the performance of top items (1P and 3P) in various categories and countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon.

To get an overview of the data available, download our free Amazon infographics here. We also released one dedicated to AmazonFresh, download it here.

Amazon operates the most professional online marketplace in the world (read our blog post Why marketplaces will change everything). Neither FMCG companies or retailers can ignore Amazon and in future every company will have to adjust their strategies in how to cooperate or compete with them. But – Amazon apart – no one really knows what the dynamics of the marketplace actually are.

ResearchFarm tracks on a daily basis the fastest selling products in every category to deliver 100% reliable and unique insights into which products are performing best. Thanks to our solid methodology and unique algorithm, we produce a monthly analysis which allows you to analyse key trends such as seasonality effects, healthy eating, promotional strategies, shopper trends and this in any category (30+ available) on any Amazon platform (United States, United Kingdom, France, Spain, Italy, Canada and Germany).

Section 1: Ranking of the best selling items on the Amazon marketplace

This section of the report features a ranking with 30 to 500 items (depending of the product category) ranked by volume. For this purpose, our analysts have devised a New algorithm to rank Amazon Best Sellers per category and monitor item performance on a monthly basis. To illustrate, here below is a sample extract from the September 2013 ranking for the grocery category.

Left columns: monthly rank, reference and name.

Right columns: brand, number of sellers, average, minimum and maximum prices.

PS: A new column now gives you the best seller in the ‘Buy Now’ box for each item.

This ranking allows you to compare item performances from month to month. You can observe how a best selling item generates interest from more and more sellers over time.

The tracker reports reveal what the most successful packaging sizes are and what the best selling sub categories in the broader category are (coffee capsules in grocery for example).

The minimum, maximum and average prices we provide allow brand owners and 3P sellers to stay competitive in the market and to understand the pricing strategies running on Amazon. Regarding pricing, the trackers also highlight the biggest price variations of the month (see section 2).

Key questions answered with the rankings from section 1:

The tracker shows What pack sizes are performing best in what category on Amazon, to answer the question whether shoppers prefer to buy in bulk on Amazon Premium versus mass – learn what sells best on Amazon in what category in which geography Brand versus Private Label – there are actually some retailer private labels on Amazon, find out which ones Is Ethical/fair trade a big trend on Amazon? Gain insights around Product category seasonality on Amazon and dynamic developments over longer periods. Questions you could then answer would be: When do people start buying confectionery on Amazon? Are there spikes before Easter and Christmas just in offline retailing? Find out who sells the products, by clicking through on the sellers pages

Section 2: Price fluctuations. Spot the interesting price moves.

Every month, we highlight the six Biggest price variations in the category. See how brands are running promotions.

ResearchFarm always monitors the lowest new prices, excluding shipping, as offered to the end consumer. Shipping costs have been excluded, as these vary with the shipping zone a customer lives in and hence cannot be represented accurately.

​In the price fluctuations section, we highlight the six biggest variations in the category every month. This gives brand owners and 3P sellers insights on the pricing strategies running on Amazon, as the items tracked are Amazon’s best sellers.

Section 3: Risers and fallers

Be the first to spot future trends. Avoid the pitfalls.

Use our Risers and Fallers section.

Updated every month.

Here below a sample extract from the September 2013 US Grocery report (Risers).

About the methodology:

In each thirty-day period ResearchFarm monitors the price of a specific item about six to seven times. We then compile a ranking from the Amazon sales performance index and compare this ranking over time. We pick only the Top 10 of risers and fallers and provide you with the relative pricing information as well, showing whether pricing has had an influence on the improvement or deterioration of sales rank.

Section 4: Manufacturers ranking

Section 5: Supplier and 3P data

After having crawled and collected Amazon Best seller data for a whole year, we are now tracking the ‘Buy Now’ box data of Amazon’s Best sellers to enable further insights into the world’s leading online ecosystem.

Understand how winning the ‘Buy Now’ box is crucial for 3P sellers

Amazon’s share of the ‘Buy Now’ box shows 3P sellers how difficult it is to win in their respective category and also who of their competitors do well on winning the ‘Buy Now’ box, as a ranking index is included.

Readers will find out which categories are dominated by Amazon. There is a wide spread in concentration with Amazon having a 100% share of winning the ‘Buy Now’ box in Amazon devices to having no direct 1P involvement in other categories at all. The trackers also show how these dynamics differ across Amazon geographies.

How many sellers are competing for this ‘Buy Now’ box?

The number of sellers shows How competitive the category is and how commoditised it has become online. The data also shows Which categories are currently underserved by sellers and hence promise more potential in moving transactions in this category online.

In the US for example the health & beauty categories had the highest count of 3P sellers out of all categories, followed closely by grocery. The tracker answers the question in which categories in which markets there is the highest number of sellers and conversely where is the most concentration.

Who are these successful sellers? We prov >As Amazon’s influence over pricing levels becomes more accentuated by the minute, managing 3P relationships becomes paramount. Many 3P sellers will offer product sourced from a variety of channels, perhaps never intended by the brand manufacturer, at a sharp discount to win the ‘Buy Now’ box. Crucially in some instances this can influence pricing levels on Amazon 1P and then this gets magnified in the offline world (through Amazon’s price check app and Amazon price tracking by established bricks and mortar players).

Quick case study in grocery (Germany): Captain Play

The Top 20 of 3P sellers in the grocery category for August 2014 in Germany include Dutch and British companies (The Bakershop, St Albans, UK) as well as Captain Play, ranked in 5th position. Based near Darmstadt, the wholesaler traditionally sold mainly toys and some electricals, but has branched out into shelf stable groceries on Amazon and now offers Nescafe capsules, Ferrero, Mondelez and Haribo products among others.

Many companies in the 3P section of Amazon’s ecosystem remain relatively obscure, some are only in existence due to their online strategies and relying exclusively on the likes of eBay and Amazon, without selling through their own proprietary sites. In Europe the most successful player in one Amazon geography comes quite often from a different country, with the business benefitting from FBA, the European Fulfillment network and multi country inventory.

This data on the 3P sellers helps brand manufacturers and FMCG companies:

to identify who sells product through 3P to find out about 3P sellers – and where they appear in the ranking in the category. to target the major 3P players in the online world and to collaborate with the most important players to manage pricing strategies and promotions (so that a 3P seller does not undercut the 1P offer) to establish the legality of channels and where product has been sourced from and to police this better helps manufacturers to improve terms of sale, product returns and liquidation policies and to move the most important 3P sellers to an authorized seller model to identify illicit sources through (re)imports, grey market, promotion hacking to outright fakes and theft etc, which can then be shut down Identify whether 3P is a real threat for your products and if so, is it worth doing something about it?

Who should use these reports:

If you are a brand manager or a FMCG manufacturer, this document will allow you to track and benchmark your competitors’ products on the Amazon marketplace. So far, only your own sales numbers were available to you. Now you can identify who the competitors are, what products they are pushing forward, what variants/packaging sizes work best for them and find out where the innovation is. You can cross-reference and benchmark these on the Amazon websites worldwide and anticipate future trends. With the fastest fallers (contained in the movers and shakers section), we show you the items which are falling fastest, so you can review your marketing-mix to face new up and coming competition. If you are a key account manager at a FMCG manufacturer, this tool will allow you to understand the pricing of your competitors and their resellers, authorised or not, and understand what impact the price changes might have on sales. You can fine tune your pricing strategy by adjusting packaging sizes and prices for every market and every category. If you are a multichannel retailer, this tool will provide the best benchmark for you to compete with Amazon. You will learn what the best selling products are for each category, including variants and packaging sizes. We show you the items that will be successful tomorrow, and the ones struggling where a price change or some promotional spend might be required.

Reports available now for 30+ categories / 7 countries. £499 only per category.

Categories: Apparel Baby products Beauty Books Consumer Electronics DVD Grocery Health & Beauty Home Improvement Kitchen Music Personal Computers Pet products Photography Shoes Sports Toys Video games And more…

Countries: Canada France Germany Italy Spain United Kingdom United States Any question about our Amazon Best Sellers Trackers? Send us an email at sales@researchfarm. co. uk, we are happy to help!

How we calculate our results

After one year of R&D, our analysts have developed a unique algorithm allowing to track the performance of items sold on Amazon.

2315 days of tracking

42,196,055 data points available

Amazon UK | Best Sellers

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The 50 Best-Selling Products on Amazon Everyone Is Ordering Right Now

Check out the top-selling products on Amazon, from beauty to tech and everything in between.

Amazon's best-selling list compiles a real-time selection of shoppers' top products in each category, which are updated hourly. That means the products that are on this list won't always be their best-sellers, but they were at one point!

Here are the top products that we found at the time of writing. Check back regularly, as we'll continue to update this list with new best-sellers.

Gravity blankets are the latest craze that is helping people relax, destress, and get better sleep. Gravity makes the original blanket, but these lower-priced ZonLi versions on Amazon are becoming just as popular. And don't think it's just a cheap knockoff. Out of more than 1,500 reviews, they have a 4.5-star rating and come in different sizes, weights, and colors.

Best Products may earn money from the links on this page. Why trust us?

The Harper Crossbody was one of Oprah's Favorite Things in 2018, and people are still loving it. When you look at the detailing — which includes RFID-protected built-in card slots — you can see why it's an ideal product for anyone wanting to lighten their load on the go.

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You might not have heard of this brand, but people love it. The Body Merry Retinol Moisturizer is a huge seller that always pops up on the best-seller list. After reading some of the glowing reviews, you might be convinced to try it yourself.

The Jabra Elite Active 65t completely wireless earbuds are our favorite pick for working out, and clearly everyone else's. They offer a combination of great sound and battery life, a flawless fit, and, most importantly, a reliable wireless connection.

Whether you need a mood lifter or a sleep inducer, this set of eight therapeutic essential oils is an Amazon favorite for its affordability and variety.

Love your furry friends, but hate how much they shed? These pet-friendly gloves have animal-lovers obsessed. They ensure that loose fur is collected before it ends up all over your house.

Free up one of your hands during your next at-home blowout. This one-step styler and dryer will be able to detangle even the tangliest hair there is. Just look at the reviews.

Nearly 32,000 reviewers agree that this diffuser, which has a 4.5-star rating, is worth the investment. There are tons to choose from on Amazon, but why not go with the best-selling one? It has an LED light that cycles through colors when in use.

The Instant Pot may have gained fame on Pinterest, but it's not just for food bloggers! Nearly 31,000 people and a 4.6-star rating prove that it's a worthy investment for anyone who likes to cook at home, but needs a few shortcuts along the way.

The Instant Pot is a 7-in-1 multicooker that functions as a programmable pressure cooker, rice cooker, slow cooker, steamer, yogurt maker, and more. Many customers report cooking with it almost every day of the week!

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As consumers start converting all their gadgets to smart devices, these smart plugs make it an easy and simple process. Control your lights and appliances from anywhere through your phone, Amazon Alexa, or Google Assistant.

This smart plug only requires Wi-Fi, and it comes with features like "Away Mode," which will randomize the times your lights go on to make it look like you’re home even when you’re not.

The YI Dome security camera comes with all the bells and whistles: 720p HD night vision, a motion tracker, auto-cruise, and a remote monitor with iOS. Combine all those with the low price and you’ll understand why it’s a best-seller.

It's no surprise that one of the best-selling electronics is Amazon's own, considering how much visibility they get on the site. The Echo Dot 3rd Generation is a voice-controlled device that uses Alexa (your new BFF) to do everything — from adding new products to your Amazon shopping cart to playing music and notifying you about the weather.

Make the morning grind a little easier with a coffee grinder that can process up to 3 ounces of coffee beans in just seconds. Buyers love its speedy 200-watt motor and smooth operation.

Clearly, everyone thinks they have what it takes to sit on the Iron Throne. In this version of Monopoly, there are gold coins instead of money, and holdfasts and castles instead of houses and hotels. There’s even an iron-throne card holder that plays the GoT theme song.

These make it fun and easy to teach your young one how to hold a pencil.

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The Amazon Fire Stick allows you to watch from platforms like Netflix, Hulu, and Amazon Video directly on your TV in 4K. This version has an Alexa (aka voice-activated) remote, making it easier than ever to select what you want to watch.

These Lil’ Gleemerz Glowzer figures are still the hot toy. They have light-up tails and glowing eyes, and they make noises and say phrases in response to touch and sound.

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The new Kindle Paperwhite is one of the best, and buyers love that it's waterproof. Voracious readers will enjoy not having to lug those massive hardcovers around with them.

Kids love these little interactive toys. When they come to life, their eyes light up and they make cute sounds. You can twist and lock their tail to latch onto your wrist, hair, and more.

The Fire Tablet is like a portable entertainment center that's perfect for travel, and it also doubles as an e-reader. You can watch from various show platforms and apps like Netflix, Hulu, HBO, and more, plus play games and video chat with friends.

With 4.2 stars out of 34,000 reviews, it's safe to say this is the perfect affordable alternative to an iPad.

The robot-vacuum craze hasn’t slowed down. This 890 iRobot Roomba — which has Wi-Fi connectivity and works with Alexa — is the Roomba brand’s best-seller, as well as one of the top sellers on Amazon.

If you're a gamer and are looking for a best-selling, surround-sound headphones, these Stealth 600s are a great pick.

People — especially millennials — love these Fujifilm instant cameras. They're a fun and popular way to capture moments instead of having all your photos in the cloud on your smartphone. Plus, the cameras come in five fun colors.

St. Ives’ daily moisturizer will leave your skin with a youthful glow. The best-seller is paraben-free and noncomedogenic.